Infobox Radio station
name = KVJM

city = Hearne, Texas
area =
slogan =
branding =
frequency = 103.1 MHz
airdate =
share =
share as of =
share source =
format = Spanish language
power =
erp = 5,000 watts
haat = 110.0 meters
class = A
facility_id = 52835
coordinates = coord|30|45|35.00|N| 96|28|0.00|W|region:US_type:city
callsign_meaning =
former_callsigns = KHRN (1984-1998)
owner = Clear Channel Broadcasting Licenses, Inc.
licensee =
sister_stations =
webcast =
website =
affiliations =

KVJM (103.1 FM) is a Spanish language formatted radio station broadcasting from Bryan/College Station, Texas, and licensed to Hearne, Texas. Under the nickname "La Preciosa 103.1", it is owned by Clear Channel.


Before KVJM became its current format, it was home to the only Urban Contemporary formatted radio station in the Brazos Valley. Originally KHRN 94.3, the station was launched in 1984 as a part time Spanish format by day and Urban format by night for ten years. Finally in 1994, KHRN finally relaunced as an Urban station under the name "Power 94." Since it was clear this would be the only Urban station in the region, the playlist was an eclectic mix of Hip Hop, Rap, R&B, Old School R&B, Classic Soul, Gospel, Jazz and Blues. It was home to the Tom Joyner Morning Show and Doug Banks in the afternoons at that time. Then, in an unprecedented move, in 1998, KHRN 94.3 was no more; it changed frequencies to 103.1, its calls to KVJM, and its branding to "V-103 Jamz". In the early 2000s KVJM gained the notoriety of airing morning shows on tape delay between 9 AM and 6 PM. This came after Doug Banks moved his syndicated show to the mornings, but the station continued to air it -- this time on tape delay from 2 PM to 6 PM, while Tom Joyner still aired live 5 AM to 9 PM. Eventually, KVJM added the Russ Parr show on tape delay; it aired 10 AM to 2 PM.

That era came to an end when KVJM was sold off to Clear Channel in 2006, of which the new owners finally dropped the Urban format for good and instead replaced it with a Spanish format.

In 1985 a group headed by Bryan businessman Joe Lee Walker the frequency of 94.3 FM was granted. KHRN was licensed to the city of Hearne, TX. The station began on the in air in May 1985. The starting line-up was Greg Rodriguez with Spanish language. The urban programming began with Alvis (A.J.) Whiteside of nearby Cameron, TX. The mid-shift was Sweet Caroline and Calvin Hill worked the 6-12midnight shift. In the beginning the was provided by Dallas Based Century 21. The station ended its broadcast day at 12 midnight. K-94FM as it was called has several slogans. Originally it was to be called "Kaptivating" but that never really caught on. Three months later Sedric Walker joined the team as news anchor. Walker, nephew of owner Joe Walker took on a more active role in programming. Using the name of Tony Dean, he quickly moved into the music programing aspect of the radio station. Tony Dean and AJ Whiteside developed an on-air chemistry that would drive KHRN to immense popularity among their devoted listeners. KHRN was ahead of its time. Having a sound like much larger markets stations, K-94 was the rhythm of the Brazos Valley. Bryan, College Station, Hearne, and all the surrounding cities, K-94 was a factor in radio. With high profile features, such as AJ's "ALL My Children Update", Tony Dean's Fast 5 at 5 Traffic Jamz, the late-night quiet storm show, The Love Flight K-94 held the pulse of the listeners. Memorable characters and commercials included, "MC Foodtown, Henry Lee's color weather radar, "The Hernandez Family were all part of the entertainment. While catering to music lovers of all ages, from classic blues, R&B and rap it was very versatile.K-94FM instituted one of the first rap live music formats in the country with "Yo Friday Night Jamz with Tony Dean and J.Frank Hernandez. From 1986 to 1992 K-94FM was one of the best stations in the market.In 1992, the station experimented with a change in format. They changed the format to Christian music.


The station is an affiliate of the Dallas Cowboys Spanish Language Radio Network. [ cite web|url=http://dallascowboys.com/dcradio.cfm|title=Dallas Cowboys on Radio|work=DallasCowboys.com]


External links

*FM station data|KVJM

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