Seaview Square Mall

Seaview Square Mall

Seaview Square Mall is a defunct indoor shopping mall located in Ocean Township, in Monmouth County, New Jersey, United States, that has been repurposed as a power center. [http://query.nytimes.com/gst/fullpage.html?res=9C07E5D71F3BF930A15754C0A9669C8B63&sec=&pagewanted=print In the Region/New Jersey; Foundering Ocean Township Mall Is Bulking Up] , "The New York Times", July 23, 2000]

The 856,000 square foot mall, [ [http://www.icsc.org/apps/dmmdisp.php?dispid=NJ0010 International Council of Shopping Centers: Seaview Square Mall] , accessed December 9, 2006] located at the intersection of Route 35 and Route 66, was originally constructed in 1977 as an indoor mall. [http://orig.app.com/lifein/story/0,21786,1368215,00.html Upscale development fills commercial corridor] , "Asbury Park Press", October 20, 2005] The site was originally a landfill from 1941 to 1975 and was considered a Superfund site by the United States Environmental Protection Agency (EPA) until 1991.Cracks in floor at Lowe's spur shutdown for repairs, "Asbury Park Press", February 28, 2004] In its two-decade life as an indoor mall, it faced stiff competition from the more upscale Monmouth Mall, located five miles further north on Route 35. One of its four anchors never opened, and several smaller stores, and Stern's and Steinbach, two of its anchors, were victims of the then-indoor mall's state of decline into a dead mall. [http://www.injersey.com/day/story/0,2379,343444,00.html For a while, plenty of parking at mall] , "Asbury Park Press", January 18, 2001]

Most of the mall was demolished in 2001, with the exception of its remaining two anchors, Value City and Sears, that have been replaced by several other freestanding "big-box stores" including Target, Costco, and an abandoned Lowe's. There are also other smaller stores on the property.

Seaview Square made national news in December 1992 after the mall Santa Claus allegedly called an African-American boy a monkey. After the Santa asked 10 year-old Devon Jackson what he wanted for Christmas, he said "Well, maybe if I give you a coloring book to look at and color, you may find something in there you like. I know how you can get a monkey if you want to see a monkey. Did you ever see a monkey? You go look in a mirror and you'll see a monkey." The family complained and hired a lawyer after Jackson's grandmother saw the Santa working there a few days later. The mall management stated the Santa made comments about monkeys to children of every race.Santa Tells Black Boy to Look in Mirror to 'See a Monkey', "St. Paul Pioneer Press", December 25, 1992]

It was initially planned to film Kevin Smith wanted to film the 1994 movie "Mallrats" in Seaview Square. However, the movie was ultimately filmed in Minnesota due to lower production costs. [ [http://www.highbeam.com/doc/1P1-22489783.html New Jersey and "Mallrats" -- perfect together?] , "The Record (Bergen County)", October 15, 1995]

References

External links

* [http://www.deadmalls.com/malls/seaview_square.html Deadmalls.com: Seaview Square]
* [http://www.njtomato.com/Seaview1.htm Seaview Square Mall store directory]


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