- Giant Hypermarket
company_name = Giant TMC Berhad
company_logIn Malaysia, the name Giant has become synonymous with everyday low prices, big variety and great value. This has been underscored by the Shoppers Trend Survey, which showed that Giant was perceived as the cheapest place, in Malaysia, to shop for everyday groceries.
Owned by Dairy Farm International (DFI), Giant is a 60-year old Malaysian brand built on its ability to deliver low prices everyday to consumers. Started by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Its mission was to offer a wide variety of products at the lowest possible prices. As its reputation grew, so did its business.
DFI, which acquired Giant in 1999, recognized that the key to Giant’s success had been its ability to continuously offer value for money products. It retained this core principle even as it began transforming Giant into a national and international brand.
Today, after six years of intensive efforts which included redesigning the stores, the introduction of the non-food products into the Giant hypermarkets, the implementation of international retail standards that includes safety, cleanliness, structured training and a vibrant shopping environment as well as centralized buying functions and improved operations, DFI has made Giant the undisputed leader in Malaysia’s retail sector.
DFI currently operates a total of 220 stores, comprising Giant hypermarket and supermarkets, Guardian pharmacies and Cold Storage supermarkets. Most of which mushroomed in the last six years.
As a responsible corporate citizen, DFI is fully committed to improving the lives of Malaysians, whether they are customers, staff or suppliers.
Towards the cause of the consumer, Giant has thrown its weight fully behind the Malaysian Government’s campaign to create smart consumers of Malaysians by continuously offering “Everyday Low Prices, Big Variety and Great Value.” The Government has named many of Giant’s stores as its “low price” partner.
For its staff and suppliers, particularly SMEs, DFI offers development programs to assist those who are interested, to improve their processes and marketing knowledge. DFI’s RM2 million training centre near its head office in Selangor will be upgraded soon to ensure that staff, suppliers and interested SMEs have access to training and knowledge of the industry, enabling them to play a greater role in the Malaysian economy.
company_type = Retailer,
Hypermarket/Public/ Dairy Farm International Holdings
company_slogan = Everyday Low Prices, Big Variety and Great Value. (
Malaysia) / Giant. Big Variety, Great Value. ( Singapore)
Teng family, Kuala Lumpur(1944)
Shah Alam, Selangor Darul Ehsan, Malaysia
Teng Family(1944–1999), Founder Ronald J. Floto, CEO Simon Keswick, Chairman Howard Mowlem, GFD
industry = Retail
products = Discount stores, grocery stores, and
homepage = http://www.giant.com.my
Giant Hypermarket is a major
supermarketand retailerchain in Malaysia, Singapore, Brunei Darussalam, and Indonesia. It is a subsidiary of Dairy Farm International Holdings(DFI).
The Giant store brand was founded by the Teng family as a simple grocery store in one of the suburbs of
Kuala Lumpurin 1944. Its mission was to offer a wide variety of food products at the lowest possible prices. As its reputation grew, so did its business.
Dairy Farm, which acquired Giant in 1999, recognized that the key to Giant's success had been its ability to continuously offer value for money products. It retained this core principle even as it began transforming Giant into a national and international brand.
After six years of effort, which included redesigning the stores, the introduction of the non-food products into the Giant hypermarkets, the implementation of international retail standards that includes safety, cleanliness, structured training, and a vibrant shopping environment as well as centralized buying functions and improved operations, Dairy Farm has made Giant the undisputed leader in Malaysia’s retail sector.
In 1999, the first Giant Hypermarket store opened in
Shah Alam, Selangor. By 2006, the company had grown to operate a total of 86 hypermarkets/supermarkets in Malaysia with outlet size ranging from the convert|350000|sqft|m2|abbr=on hypermarket in Shah Alam to the convert|11000|sqft|m2|abbr=on supermarket in Bangsar, Kuala Lumpur. The chain also includes 6 stores in Singaporeand 17 hypermarkets in Indonesia. Giant hypermarkets offer a wide range of local merchandise, such as fresh local fruits, vegetables, and seafood within a wet market environment.
On March 22, 2008, the first Giant Hypermarket in
Brunei Darussalamwas opened on Gadong A, Brunei-Muara.
Acquisition by EPF
On Dec1, 2005, The The Employees Provident Fund (EPF) acquired the entire stake in Giant TMC Bhd’s property-owning subsidiary Hartanah Progresif Sdn Bhd for RM382 million. Under an agreement signed on Dec 1, the EPF will enter into a leasehold agreement with Giant TMC for 10 to 15 years. Dairy Farm Giant Retail CEO John Coyle (left) and EPF GM of Property Investment Department-Operation Mohamad Lotfy Mohamad Noh sealed the deal, witnessed by Domestic Trade and Consumer Affairs Minister Datuk Mohd Shafie Apdal and Dairy Farm Group chief executive Ron Floto.
- The Edge Daily, Dec 1, 2005
* [http://www.giant.com.my Official website]
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