Make-up Art Cosmetics

Make-up Art Cosmetics
Make-up Art Cosmetics
Type Subsidiary
Industry Consumer goods
Founded 1984
Headquarters New York, New York
Key people Frank Toskan
Frank Notarangelo
Peter the Great
Products Cosmetics
Parent Estée Lauder Companies
Website MAC for consumers
MAC Pro for professionals
MAC Store located at Glorietta, Makati City, Philippines

Make-up Art Cosmetics, better known as M·A·C or MAC Cosmetics, is a manufacturer of cosmetics founded in Toronto, Canada and headquartered in New York City, New York.

Contents

History

M·A·C Cosmetics, Makeup Artist Cosmetics, was founded in Toronto, Canada by Christian Lagnese and Frank Notarangelo in 1984. The first U.S M·A·C store opened in 2003, in Greenwich Village, New York.[1]

The company's products were initially specifically designed for professional make-up artists, but are now sold to consumers worldwide.

Estée Lauder Companies acquired controlling interest of M·A·C in 1994, then completed their acquisition of the company in 1998. Original founder, Frank Notarangelo, died in 1997 due to complications during surgery.[2]

Products

On January 8, 2011, Warner Bros. Consumer Products announced that DC Comics' iconic heroine Wonder Woman will team up with M·A·C Cosmetics to create a Wonder Woman makeup collection that will be available in M·A·C stores in the spring of 2011. The collection includes blush, eye shadow, eyeliner, lip gloss, lipstick, mascara, mineral powder and nail polish.[3]

Most M·A·C products are oil free. Some M·A·C products do contain natural oils which function as emollients (for example: orange oil, jojoba oil). These oils provide benefits for the skin such as prevention of water loss.

M·A·C PRO

The M·A·C PRO Program is provided to professionals in the industry.[4] A M·A·C PRO membership application is required along with two forms of professional identification. The application is mailed and approved by a M·A·C PRO representative. Cosmetic professionals and students receive discounts on purchases.[5]

Social initiatives

M·A·C has five social initiative programs currently in place

  • M·A·C Cruelty-Free Beauty: principle that prohibits animal testing and the policy is extended to ingredient suppliers as well.
  • Back 2 M·A·C Recycling: offers free lipglass, eyeshadow, or lipstick at any M·A·C location (lipsticks only at M·A·C counters in department stores) with the return of six empty M·A·C containers. Viva Glam products and sheen supreme lipsticks are excluded.
  • M·A·C Kids Helping Kids: started in 1994 where kids living with HIV/AIDS create images that are reproduced as greeting cards. 100% of selling price goes back to participating organizations.
  • The M·A·C AIDS Fund:[6] supports community organizations providing direct services to people living with AIDS.
  • M·A·C Viva Glam: 100% of the purchase price of any Viva Glam product (lipsticks, lipglasses and holiday sets) goes to the M·A·C Aids Fund.[7]

Controversy

Rodarte: M·A·C was the center of controversy when public offense arose over the anticipated September 2010 release of the M·A·C Rodarte collection, a collaborative effort with the fashion label Rodarte. The collection was based on the border town of Juarez, in which at least 400 women have been killed in brutal slayings. M·A·C eventually pulled the line before distribution, and instead set up $100,000 in a charity. [8] [9]

References

  1. ^ http://www.elleview.com/mac.htm
  2. ^ http://www.nytimes.com/1997/01/17/us/frank-angelo-49-cosmetics-innovator-dies.html New York Times Jan 17, 1997 Frank Angelo, 49, Cosmetics Innovator, Dies
  3. ^ http://www.licensemag.com/licensemag/Entertainment/Warner-Bros-To-Launch-Wonder-Woman-Makeup/ArticleStandard/Article/detail/705279?contextCategoryId=9996&ref=25
  4. ^ M·A·C Pro | Membership | Benefits
  5. ^ M·A·C Pro | Membership | Guidelines
  6. ^ M·A·C Aids Fund
  7. ^ "M·A·C Viva Glam". http://www.vivaglam.com/. 
  8. ^ http://www.vogue.co.uk/beauty/news/100720-rodarte-mac-make-up-juarez-controve.aspx
  9. ^ http://laprensa-sandiego.org/breaking-news/cosmetics-boycott-launched/

External links

v · d · eContemporary Western cosmetics and plastic surgery
Face
Concealer · Foundation · Powder · Rouge · Primer · Veil · Cleanser · Toner · Moisturizer · Anti-aging cream · Botox · Facial · Bleaching · Facial toning · Permanent makeup
Lips
Eyes
Liner · Eye shadow · Kohl · Mascara · Eyelash extensions · Eyelid glue
Hair
Styling · Shampoo · Conditioner · Styling products (gel, mousse, pomade, spray, wax) · Removal (waxing, threading, shaving, chemical, electric, laser, IPL)
Nails
Body
Related topics
Categories
Companies · People · History

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