Just Say No


Just Say No

"Just Say No" was a television advertising campaign, part of the US "War on Drugs" and prevalent during the 1980s and early 1990s, to discourage children from engaging in recreational drug use by offering various ways of saying "no". Eventually, this also expanded the realm of "Just Say No" to violence, premarital sex, and any other vices that young people might try. The slogan was created and championed by former First Lady Nancy Reagan during her husband's presidency. [cite web | title =Mrs. Reagan's Crusade|publisher=Ronald Reagan Presidential Foundation| url =http://www.reaganfoundation.org/reagan/nancy/just_say_no.asp]

The campaign emerged from a National Institutes of Health–supported substance abuse prevention program pioneered in the 1970s by University of Houston Social Psychology Professor Dr. Richard I. Evans. Evans's social inoculation model encompassed "inoculating" students with skills to resist peer pressure and other social influences. The anti-drug movement was among the resistance skills recommended in response to low peer pressure, and Nancy Reagan's larger campaign proved to be a useful dissemination of this social inoculation strategy. [Evans, R.I. (in press). Just say no. In Breslow, L., Encyclopedia of Public Health (p. 1354). New York: Macmillan.]

"Just Say No" crossed over to the UK, where it was popularised by the BBC's 1986 "Drugwatch" campaign, which revolved around a heroin-addiction storyline in the popular children's TV drama serial "Grange Hill". The cast's cover of the original US campaign song, with an added rap, reached the UK top ten. [cite web
last =Malvern
first =Jack
authorlink =
coauthors =
title =Just say no
work =The Daily Summit
publisher =British Council
date =December 12, 2003
url =http://www.dailysummit.net/english/archives/2003/12/12/just_say_no.asp
]

The campaign made its way into popular American culture when TV shows like "Diff'rent Strokes" and "Punky Brewster" produced episodes centered around the campaign. In 1987 La Toya Jackson became spokesperson for the campaign and recorded a song entitled "Just Say No" with British hit producers Stock/Aitken/Waterman.

The campaign drew some criticism for underestimating the drug use in America and reducing its solution to a catch phrase. [cite web
last =Elliott
first =Jeff
title =Just say nonsense - Nancy Reagan's drug education programs
work =Washington Monthly
publisher =
date =May, 1993
url =http://findarticles.com/p/articles/mi_m1316/is_n5_v25/ai_13786316/pg_4
]

See also

* Winners Don't Use Drugs
* Above The Influence
* Drug Abuse Resistance Education

References


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Just Say So — «Just Say So» Sencillo de Brian McFadden con Kevin Rudolf del álbum Wall Of Soundz Género(s) Pop, Electrónica Duración 3:40 Discográfica BMF Records Ireland Univ …   Wikipedia Español

  • Just Say No — [Just Say No] a ↑slogan first used in health ↑campaigns against illegal drugs in Britain and the US in the 1980s, which is now common in ↑campaigns against many different things. See also ↑War on Drugs …   Useful english dictionary

  • Just Say No — a slogan first used in health campaigns against illegal drugs in Britain and the US in the 1980s, which is now common in campaigns against many different things. See also War on Drugs. * * * …   Universalium

  • Just Say Ozzy — Концертный альбом Оззи Осборна …   Википедия

  • Just Say Yes — Single par The Cure extrait de l’album Greatest Hits Face A Just Say Yes Face B Just Say Yes (acoustic version) Sortie 18 décembre 2001 …   Wikipédia en Français

  • Just Say Yes — refers to: * Just Say Yes , an episode from season four of the American series Sliders . * Just Say Yes (album), the long running Sire Records compilation series and the first album in the series. * Just Say Yes (song), 2001 single from The Cure …   Wikipedia

  • Just Say Ozzy — Album par Ozzy Osbourne Sortie 1990 Genre Heavy metal Label Epic Records Albums de Ozzy O …   Wikipédia en Français

  • Just Say Ozzy — Álbum de Ozzy Osbourne Publicación 17 de marzo de 1990 Grabación 1989 Género(s) Heavy metal Duración …   Wikipedia Español

  • Just Say Yes — «Just Say Yes» Sencillo de The Cure del álbum Greatest Hits Formato CD Género(s) Rock Alternativo Discográfica Fiction Records …   Wikipedia Español

  • just say the word — (just) say the word to tell someone that you want something. If you want me to pick up some fish for dinner, just say the word. You only have to say the word and I ll come and help you paint the kitchen …   New idioms dictionary