- Advertising postcard
An advertising postcard is a postcard used for
advertisingpurposes (as opposed to tourismand greeting postcards). Because the postcard begins as a blank sheet of paper, the options for what may be advertised are endless. Postcards are used in advertising as an alternative to or complementary addition to other print advertising such as catalogs, letters, and flyers. Advertising postcards may be
Direct-mail advertising postcards
An advertising postcard that is sent in the
direct marketingmail pieces, such as letters, because the recipient can see the message without having to open the piece of mail. However, they suffer disadvantages also. Because of their relatively small size (see postcardsfor more information), they cannot carry much content. Because their contents cannot be easily hidden from view, they are not a viable mail piece where privacyand security are a concern.
Many traditional businesses use direct mail advertising postcards. Common examples include:
Realtors- advertising new listings
Political campaigns- getting the message out
* Doctors / Dentists - appointment reminders
* Others - lawn care, oil change, movie rentals, etc.
Non-mailed advertising postcards
An advertising postcard which may also known as a free card or an ad card is a
postcardwhich is designed and used to advertise or raise awareness of a company, service or cause. The difference between advertising postcards and normal postcards is distinguished by the fact that advertising postcards are not touristic or solely intended for tourists.
Advertising postcards are usually found in
nightclubs, restaurants, bars, cinemas or other locations in major cities generally frequented by the trendy, young social group (ages 18-35). The cards are free to take to patrons of the establishment. They usually contain discreet advertising slogans but have attractive or ingenious images and are produced on good quality card stock with a postcard back. One of the marketingconcepts of advertising postcards is that the cards are so attractive people want to pick them up, save them, show, or post them, to a friend and say "have you seen this".
A characterising feature of the cards is that they carry the publisher/distributors name and
logo. The card racks usually have between 10 to 20 slots, each one of which contains cards advertising different products, events, promotions etc. Cards are changed on a regular basis so there is a continuing supply of new material for people to take.
* [http://doyle.lib.muohio.edu/cdm4/tradecards/ Victorian Tradecards]
* [http://www.thepictureworks.com/ Eco-friendly Advertising Postcards]
* [http://www.thepictureworks.eu/ Eco-friendly Marketing Postcards]
Wikimedia Foundation. 2010.
Look at other dictionaries:
Postcard — For the computer diagnostic tool, see POST card. For the record label, see Postcard Records. For the song by The Huntingtons, see Self Titled Album (The Huntingtons album). For the 2010 Japanese film, see Postcard (film). Example of a court card … Wikipedia
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
Mediocrity (advertising campaign) — The 2011 Mediocrity is an advertising campaign launched by Subaru of America to represent the blandness of mid size sedans. The ad campaign presents a fictitious vehicle that lampoons the American mid size sedan market. Without directly attacking … Wikipedia
Trade card — describes small cards, similar to the visiting cards exchanged in social circles, that businesses would distribute to clients and potential customers. Trade cards first became popular at the beginning of the 17th century in London. These… … Wikipedia
National Orange Show Festival — Postcard advertising the 17th show in 1927 The National Orange Show Festival is an annual festival held in San Bernardino County, California since 1911. A fun event for most San Bernardino residents, there remains a legen … Wikipedia
Mail — For other uses, see Mail (disambiguation). For electronic mail, see Email This article is about Postal services. For other uses, see Postal service (disambiguation). A collection of British pillar boxes at the Inkpen Post Box Museum, near Taunton … Wikipedia
In and Out of Consciousness: Greatest Hits 1990–2010 — In And Out Of Consciousness: The Greatest Hits 1990 2010 álbum recopilatorio de Robbie Williams Publicación 8 de octubre de 2010 Grabación 1994 Junio de 2010 Género(s) Pop rock, pop, dance rock … Wikipedia Español
Brokeback Mountain — This article is about the motion picture. For the original short story, see Brokeback Mountain (short story). Brokeback Mountain … Wikipedia
Robert Doisneau — in his studio in Montrouge, 1992 Born Robert Doisneau 14 April 1912( … Wikipedia
Battle Cry Campaign — For other uses of Battle Cry, see Battle Cry (disambiguation). Battle Cry logo Part of a series on Teen Mania Ministries Departments … Wikipedia