Laurence F. Johnson

Laurence F. Johnson

Dr. Larry Johnson (born December 17, 1950 in Corpus Christi, Texas) is an American futurist, author, and educator. Since 2001, Dr. Johnson has served as Chief Executive Officer of the New Media Consortium an international consortium of more than 275 universities, colleges, museums, research centers, and technology companies. [ (member list)]


The NMC’s annual [ Horizon Report] , is the most visible component of the Horizon Project, which has been led by Johnson since its inception in 2002. The report has since become one of the leading tools used by senior executives in universities and museums to set priorities for technology planning. Since 2005, Johnson has collaborated with Rachel S. Smith in the writing of this report. In 2006, Alan Levine joined the production team.

Johnson has organized summits and large-scale projects around topics such as [ visual literacy,] [ learning objects,] [ educational gaming,] [ the future of scholarship,] and the [ 3D web.]

In April 2008, Johnson presented testimony to the House Subcommittee on Telecommunications and the Internet on the nature and state of virtual worlds. [ written testimony] [ video]

In early 2006, Johnson conceived and implemented the NMC’s [ experimental campus] in the virtual world of Second Life.

An author several books, numerous chapters, dozens of articles, and principal investigator for several important national and international studies, he has been recognized for his research by the [ American Association of Community Colleges] and the [ American Association of University Administrators.]


In 2006, Johnson marked 25 years of service in higher education, most recently as CEO of the New Media Consortium, and previously as president and CEO of Fox Valley Technical College, a community college serving more than 20,000 FTE in Appleton, Wisconsin. His experiential base includes service at both very large and very small institutions and positions at every level and across all the major areas of college and university work.

Between 1993 and 1996, he served as vice president for the [ League for Innovation in the Community College] , working at the national level to take the story of community colleges to governmental, foundation, and corporate leaders across the country. As director of the League's Information Technology Initiative, he coordinated what was at the time the world’s largest higher education technology conference, the international [ Conference on Information Technology.]

He serves on a number of boards, including the Adobe Systems Higher Education Advisory Board, the [ Advanced Defense Learning Initiative] National Advisory Board, the virtual [ International Spaceflight Museum] , and the [ Academic Commons] Board of Directors.


[ Harvard Institute for Educational Management,] 1998, Harvard University. Postdoctoral study of leadership issues in higher education.

[ Executive Leadership Institute,] 1995, The University of Texas at Austin, in collaboration with the League for Innovation in the Community College. Postdoctoral study of leadership issues in community colleges.

Doctor of Philosophy in Educational Administration, 1993, [ Community College Leadership Program,] [ The University of Texas at Austin.] Dissertation: [ “Relationship of Performance in Developmental Mathematics to Academic Success in College-Level Algebra.”]

Master of Business Administration in Finance, 1988, [ Southwest Texas State University.] Thesis: “The Evolution of Asset Pricing Theory.”

Bachelor of Arts in Mathematics, with a minor in Computer Science, 1975, [ The University of Texas at Austin.]


[ Distinguished Graduate,] The University of Texas at Austin, 2000

American Association of Community Colleges Sloan Research Award, 1997

American Association of University Administrators Goodman-Malamuth Research Award, 1994

elected Publications

Johnson, Laurence F. "Foreword." In Learning Objects for Instruction: Design and Evaluation by Pamela T. Northrup. Hershey, Pennsylvania: Information Science Publishing, 2007.

Johnson, Laurence F. and Levine, Alan H. (2008) "Virtual Worlds: Inherently Immersive, Highly Social Learning Spaces", Theory Into Practice, 47:2, 161 – 170.

Samis, Peter, Johnson, Laurence F., and Smith, Rachel S. "Pachyderm: From Multimedia to Visual Stories." Journal of Computing in Higher Education, Fall 2007 Vol. 19(1), 3-25.

Smith, Rachel S. and Johnson, Laurence F. "Social Networking, The “Third Place,” and the Evolution of Communication." An NMC Whitepaper. Austin, TX: The New Media Consortium, 2007.

[ 2008 Horizon Report ] "(with Rachel Smith and Alan Levine)"

[ 2007 Horizon Report ] "(with Rachel Smith and Alan Levine)"

[ 2006 Horizon Report ] "(with Rachel Smith)"

[ 2005 Horizon Report ] "(with Rachel Smith)"

[ 2004 Horizon Report ]

[ A Global Imperative: The Report of the 21st Century Literacy Summit ] "(with Rachel Smith)"

[ Learning Without Limits ]

[ Embracing the Tiger ] "(with John and Suanne Roueche)"

[ Elusive Vision: Challenges Impeding the Learning Object Economy ]

[ Maximizing Campus Impact: Lessons from the Trenches] "(with Rachel Smith)"

elected Keynote Speeches

"Horizon Project Metatrends." Vision 2020: Digital Ubiquity & University Transformation.Cincinnati OH, August 6, 2008

"Down the Rabbit Hole: The NMC's Journey into Virtual Worlds." Alliance for Information Science and Technology Innovation (AISTI) Annual Mini-Conference. Santa Fe, NM, May 12-14, 2008

"Horizon Project Metatrends." 2008 Eduserve Foundation Symposium; London, UK, May 8-9, 2008

"Thru the Looking Glass: Why virtual worlds matter, where they are heading, and why we are all here"Federal Virtual Worlds Expo: Implementing the Future; Washington, DC, April 23-24, 2008

"Social Networking, The “Third Place,” and The Evolution of Communication"2008 Teaching in the Community Colleges Conference; April 15, 2008 via the Internet.

"Why Virtual Worlds Matter"; Association for Managers of Innovation Virtual Conference, hosted by the University of the PacificApril 15, 2008 via Second Life

"Creativity Matters"Address to the faculty of the New Orleans Center for the Creative Arts; New Orleans, LA, April 16-18, 2008

Wikimedia Foundation. 2010.

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