KVPW

Infobox Radio Station


name = KVPW
airdate = August 3, 2006
frequency = 106.3 (MHz)
area = Kingsburg / Fresno, California
format = Rhythmic Contemporary
owner = ProActive Communications
erp = 16,000 watts
haat = 128 m
branding = "Power 106"
slogan = "The Valley's Only Top 40 Station"
website = http://www.power1063.fm/
class = B1|

KVPW (Power 106) is a Rhythmic Contemporary station serving the U.S. state of California's San Joaquin Valley. KVPW broadcasts at 106.3 MHz with an ERP of 16 kW and is licensed to Kingsburg, California.

History

KSXE signed on with its current format on August 3, 2006. But prior to its debut it stunted with a "Porn Radio" format, which made headlines in the music trades. They describe their format "Rhythmic for Adults", but because of the large hispanic population, they also play some freestyle and Latin rhythmic cuts.

When the station first signed on, they were originally known as KFYE up until it March 30, 2007, when after a week of speculation it changed its calls to KSXE, which they did so it can match their on-air moniker.

During the Summer of 2007 KSXE began shifting away from Rhythmic AC to a Top 40/CHR direction with a Rhythmic lean, and by September 2007 completed the transition. On Tuesday, October 30, 2007, "Sexy 106.3" became known as "Power 106". This coincides with the purchase by MackNificent Broadcasting Inc. On July 14, 2008 KVPW shifted directions to Rhythmic Top 40, putting it in direct competition with Rhythmic rivals KBOS-FM and KSEQ.

On October 3, 2008 MackNificent sold KVPW back to ProActive, resulting in the entire airstaff exiting the station and leaving it jockless for the time being.

External links

*FMQ|KVPW
*FML|KVPW