- Kevin Lane Keller
Kevin Lane Keller is the E. B. Osborn Professor of
Marketing at theTuck School of Business atDartmouth College . He is most notable for having authored "Strategic Brand Management" (Prentice Hall, 1998 & 2002), a widely-used text onbrand management . The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the "Journal of Marketing ", "Journal of Marketing Research ", and "Journal of Consumer Research ". In addition,Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text "Marketing Management".Keller was formerly on the faculty at the
Stanford Graduate School of Business , theUniversity of California, Berkeley and theUniversity of North Carolina Chapel Hill . He has served as a visiting professor atDuke University and theAustralian Graduate School of Management . He is an alumnus ofCornell University ,Carnegie-Mellon University andDuke University .In the private sector, Keller often acts as a
consultant on branding, speaks at industry conferences, and helps to manage the rock band The Church.Keller currently resides in
New Hampshire .
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