Cost per conversion


Cost per conversion

Cost per conversion is an advertising and marketing term, describing the cost of acquiring a customer, typically calculated by dividing the total cost of an advertising campaign by the number of conversions. The definition of "conversion" varies depending upon the situation[1]; it is sometimes considered to be a lead, a sale, or a purchase.


References

Youca see pmstudy's Conversion rate at <a href="http://www.pmstudy.com">pmp classes</a>


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Cost per mille — For CPM related to internet marketing, see Cost per impression ECPM redirects here. It is also short for European Christian Political Movement. Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand),… …   Wikipedia

  • Cost per acquisition — is a method of advertising whereby the advertiser only pays when an advert delivers an acquisition. Moreover, CPA is very effective for an advertiser to pay because they only pay when the advertising has met its purpose. The publisher relies on… …   Wikipedia

  • Cost per action — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Cost of goods sold — Accountancy Key concepts Accountant · Accounting period · Bookkeeping · Cash and accrual basis · Cash flow management · Chart of accounts  …   Wikipedia

  • cost — [[t]kɒ̱st, AM kɔ͟ːst[/t]] ♦ costs, costing (The form cost is used in the present tense, and is also the past tense and participle, except for meaning 4, where the form costed is used.) 1) N COUNT: usu sing, oft N of n The cost of something is the …   English dictionary

  • Value Per Action — (VPA) refers to an online marketing business model similar to the Cost Per Action (CPA) model. While Cost Per Action provides a low risk arrangement in which the seller only pays an advertising fee when a consumer takes action (such as purchasing …   Wikipedia

  • Pay per click — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Low-cost solar cell — The low cost solar cell is an effort to make solar power price competive with traditional (fossil fuels and nuclear power) energy sources.The polysilicon shortage [http://www.greentechmedia.com/articles/charting a path to low cost solar 1128.html …   Wikipedia

  • Pay per Sale — bzw. Verkaufsvergütung bezeichnet ein im Online Marketing übliches Abrechnungsmodell bei dem die Werbeleistung abhängig von den erzielten Verkäufen vergütet wird. Pay per Sale und Cost per Order (CPO) werden dabei synonym verwendet. Eine CPO… …   Deutsch Wikipedia

  • Ocean thermal energy conversion — Temperature differences between the surface and 1000m depth in the oceans Ocean Thermal Energy Conversion (OTEC) uses the difference between cooler deep and warmer shallow or surface ocean waters to run a heat engine and produce useful work,… …   Wikipedia