Technology adoption lifecycle

Technology adoption lifecycle

The technology adoption lifecycle is a sociological model, originally developed by Joe M. Bohlen and George M. Beal in 1957 at Iowa State College. [Citation
last1 = Bohlen | first1 = Joe M.
author1-link = Joe M. Bohlen
last2 = Beal | first2 = George M.
author2-link = George M. Beal
title = The Diffusion Process
journal = Special Report No. 18
volume = 1
pages = 56-77
date = May 1957
publisher = Agriculture Extension Service, Iowa State College
] Its purpose was to track the purchase patterns of hybrid seed corn by farmers. Approximately six years later Everett Rogers broadened the use of this model in his book, Diffusion of Innovations.

The technology adoption lifecycle model describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or "bell curve." The model indicates that the first group of people to use a new product is called "innovators," followed by "early adopters." Next come the early and late majority, and the last group to eventually adopt a product are called "laggards."

The demographic and psychological (or "psychographic") profiles of each adoption group were originally specified by the North Central Rural Sociology Committee, Subcommittee for the Study of the Diffusion of Farm Practices (as cited by Beal and Bohlen in their study above).

The report summarised the categories as:
* innovators - had larger farms, were more educated, more prosperous and more risk-oriented
* early adopters - younger, more educated, tended to be community leaders
* early majority - more conservative but open to new ideas, active in community and influence to neighbours
* late majority - older, less educated, fairly conservative and less socially active
* laggards - very conservative, had small farms and capital, oldest and least educated

The full text of the original report is available online. []

Adaptations of the model

The model has spawned a range of adaptations that extend the concept or apply it to specific domains of interest.

In this book, "Crossing the Chasm", Geoffrey Moore proposes a variation of the original lifecycle. He suggests that for discontinuous or disruptive innovations, there is a gap or chasm between the first two adopter groups (innovators/early adopters), and the early majority.

In Educational technology, Lindy McKeown has provided a similar model (a pencil metaphor [ [ Pencil metaphor ] ] ) describing the ICT uptake in education.

See also

* Bass diffusion model
* Technology acceptance model
* Technology lifecycle
* Diffusion (business)
* Diffusion of Innovations
* Crossing the Chasm


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Technology lifecycle — Most new technologies follow a similar technology maturity lifecycle describing the technological maturity of a product. This is not similar to a product life cycle, but applies to an entire technology, or a generation of a technology.Technology… …   Wikipedia

  • Technology acceptance model — The Technology Acceptance Model (TAM) is an information systems theory that models how users come to accept and use a technology. The model suggests that when users are presented with a new technology, a number of factors influence their decision …   Wikipedia

  • Technology evangelist — A technical or technology evangelist is a person who attempts to build a critical mass of support for a given technology in order to establish it as a technical standard in a market that is subject to network effects.Fact|date=December 2007… …   Wikipedia

  • Technology — By the mid 20th century, humans had achieved a mastery of technology sufficient to leave the atmosphere of the Earth for the first time and explore space. Technology …   Wikipedia

  • Matching Person & Technology Model — The Matching Person Technology Model organizes influences on the successful use of a variety of technologies: Assistive Technology, Educational Technology, and those used in the workplace, school, home; for healthcare, for mobility and performing …   Wikipedia

  • Information Technology Infrastructure Library — The Information Technology Infrastructure Library (I), is a set of good practices for IT service management (ITSM) that focuses on aligning IT services with the needs of business. In its current form (known as ITILv3 and ITIL 2011 edition), ITIL… …   Wikipedia

  • Linux adoption — This article covers adoption of the Linux operating system by homes, organizations, companies, and governments. Linux migration is the change from using other operating systems to using Linux. HistoryLinux powered personal computers account for… …   Wikipedia

  • Information Technology Infrastructure Library — Cet article concerne Information Technology Infrastructure Library. Pour la capitale des Khazars, voir Itil. ITIL (Information Technology Infrastructure Library pour « Bibliothèque pour l infrastructure des technologies de l… …   Wikipédia en Français

  • Crossing the Chasm — Infobox Book name = Crossing the Chasm title orig = translator = image caption = Book Cover author = Geoffrey A. Moore illustrator = cover artist = country = United States language = English series = subject = Marketing high tech products genre …   Wikipedia

  • Crossing the Chasm (book) — Crossing the Chasm   Book Cover …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.