- Patagonia (clothing)
Infobox_Company
company_name = Patagonia, Inc.
company_| company_type =Private company
foundation = 1972
location =Ventura, California
key_people =
industry = Retail
products = Outdoor apparel
revenue =
num_employees =
parent =
homepage = [http://www.patagonia.com/ www.patagonia.com]Patagonia, Inc. is a
Ventura, California -based clothing company, focusing mainly onoutdoor clothing. The company is a member of several environmental movements and is considered a socially responsible company. It was founded byYvon Chouinard in 1972.Products
Patagonia offers many varieties of outdoor clothing. Many of their products are marketed towards skiers, surfers, hikers, rock climbers, nordic skiers and others. Patagonia employs a flex-time policy, allowing employees to take time off to go surfing.cite web | title=mensvogue.com | work=Patagonia stakes a wider claim on the beach | url=http://www.mensvogue.com/clothing/threads/articles/2008/04/patagonia | accessmonthday=March 27 | accessyear=2008]
Environmental activities
Patagonia is a major contributor to environmental groups. Patagonia commits 1% of their total sales or 10% of their
profit , whichever is more, to environmental groups. Since 1985, when the program was first started, Patagonia has donated $25 million to over 1,000 organizations.Patagonia co-founded the alliance
1% For the Planet . This is an alliance of businesses who, like Patagonia, commit at least 1% of their total sales to the environment.Patagonia often features their environmental campaigns in their catalogues and advertisements. Many of their recent campaigns include work with preventing oil drilling in the Alaska Wildlife Refuge, "Ocean As A Wilderness", and "Don't Dam Patagonia".
In early 2008, Patagonia won the 'Eco Brand of the Year' award at the Volvo Ecodesign Forum during the ISPO Trade Show in Munich.Cite web|url=http://www.highsports.co.uk/blog/?p=51 |title= Patagonia Award News |author=High Sports |accessmonthday=April 07 | accessyear=2008 En icon]
References
External links
* [http://www.patagonia.com Patagonia]
* [http://www.onepercentfortheplanet.org 1% For the Planet]
* [http://www.elephantjournal.com/2008/04/patagonia/ Video of Patagonia's store opening in Boulder, Colorado] .
* [http://www.fairlabor.org/all/transparency/charts2004.html#patagonia] 2004 Patagonia Factory Inspection Reports
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