- Animax Asia
company_name = Animax Asia
May 20 1998(launch of Animax)" [http://www.animax.co.jp/about_us/index.html Animax official website - corporate profile] " jp icon]
January 2004 (Animax Asia launch)
location = flagicon|JPN
Minato, Tokyo, Japan(headquarters of Animax)" [http://www.animax.co.jp/about_us/index.html Animax official website - corporate profile] " jp icon]
Singapore(Animax Asia headquarters)
Masao Takiyama, President & Representative Director of Animax" [http://www.animax.co.jp/about_us/index.html Animax official website - corporate profile] " jp icon]
homepage = [http://www.animax-asia.com/ Animax Asia]
Animax Asia is the
Japanese animeTV network Animax's English languagefeeds in Southeast Asiaand South Asia, as well as its feeds across other regions of mainland Asia, including South Korea, Hong Kongand Taiwan. Animax Asia is operated and broadcasted by Singapore-based SPE Networks - Asia Pte. Ltd., which is wholly owned by Sony Pictures Entertainment.
Animax Asia was first launched in Hong Kong, Taiwan and Southeast Asia from January 2004" [http://www.animenewsnetwork.com/pressrelease.php?id=124 Sony Pictures Entertainment to Launch Animax Asia] ", Press Release, SPE,
29 October 2003, Anime News Network.] , and launched in several other countries soon after. It currently airs across over 28 million households.cite web|url=http://www.animax-asia.com/info/aboutanimax/|title=About Animax - Animax Asia|publisher=Animax Asia|accessdate=2007-10-20]
Hong Kong and Taiwan
Animax Asia was first launched in Taiwan on
January 1, 2004, and in Hong Kong on January 12, 2004. Its anime programming in the regions consists of numerous television series both old and new, including recent anime which is premiered in Taiwan and Hong Kong ahead of its other networks in Southeast Asia, such as " Death Note", " Blood+", " Trinity Blood", " Mushishi" and several others. cite web|url=http://www.animenewsnetwork.com/encyclopedia/company.php?id=2004|title=Animax-asia|publisher= Anime News Network|accessdate=2007-10-20]
A week after its launch in Taiwan and Hong Kong, Animax launched in
Southeast Asia, particularly in The Philippinesand Indonesia, on January 19, 2004, originally featuring its anime programming exclusively in the original Japanese audio with English subtitling, becoming the company's first English language network. It also later incorporated a English audio dub feed. On August 31, 2006, Animax launched in Malaysia, utilizing the Southeast Asian English language feed and also airing its programming in a Japanese audio feed with subtitles in the local languages. The network's early programming in Southeast Asia consisted of such anime as " Chobits", " Cardcaptor Sakura", " Great Teacher Onizuka", " Haibane Renmei", " Doctor Dokkiri", " Vision of Escaflowne", " Midori no Hibi", " Captain Tsubasa", " Wolf's Rain", " Mobile Suit Gundam", " Cowboy Bebop", ', and it has gone on to air several series, including " Fate/stay night", " Blood+", " Honey and Clover", " Maria-sama ga Miteru", ', " Otogizōshi", " Jigoku Shōjo", " Galaxy Angel", " Witch Hunter Robin", " Samurai 7", " Gunslinger Girl", " Urusei Yatsura", and " Ranma 1/2".
It also utilizes numerous programming blocks, such as "Teen-Edge", which is aired on weekdays at 4:00pm and 5:30pm and has aired such programs as "
Chibi Maruko-chan", " Hime-sama Goyōjin" (a.k.a. "Princess Be Careful") and " Tsubasa Chronicle", "Animania", which is aired on weekdays from 6:00pm and 6:30pm and has aired such programs as "Dragon Ball" and " Law of Ueki", "Mega Zone", its prime timeprogramming block that is aired on weekdays from 7:00pm and aired such programs as " Gun X Sword", " Fate/stay night" and " Honey and Clover", and its "Weekends" programming block that is aired every Sunday at 9:00pm and 10:00pm and has aired series such as " Dear Boys", " Blood+" and " Please Teacher!".cite web|url=http://www.animax-asia.com/|title=Animax Asia official site|accessdate=2007-10-20]
July 5 2004, Animax started operations across South Asiain India, Sri Lanka, Bangladesh, Nepaland Pakistan, featuring its programming within an English-language feed. Animax South Asia's programming consists of several noted anime series, including " Fate/stay night", " Blood+", " Cowboy Bebop", " Galaxy Angel", " Le Chevalier D'Eon", " Glass Fleet", " Doctor Dokkiri", ', " Wolf's Rain", ', " Cowboy Bebop", " Samurai 7", " Gunslinger Girl", " Fantastic Children", " Cardcaptor Sakura", " Tsubasa Chronicle", " Jigoku Shōjo", " Midori no Hibi", " Kyo Kara Maoh!", " GeGeGe no Kitaro 4", " Maria-sama ga Miteru" and " Magikano".
In India, Animax broadcasted 12 hours of anime in Hindi until 2006, where Animax changed the dubbing to English, although Hindi is available upon request.
As of July 2008, the network utilizes numerous programming blocks, such as "Sporty Thursday", which is aired on every Thursday from 8:00pm to 9:00pm and has broadcast sports-oriented anime such as "
Captain Tsubasa" and " Ginban Kaleidoscope", "Romantic Wednesdays", which airs every Wednesday at 8:00pm to 9:00pm with romance, music and fashion-themed programs such as " La Corda D'Oro" and " Paradise Kiss", "Futuristic Monday", a Science fictionand fantasy-themed block which airs ' and " Sentō Yōsei Yukikaze", every Monday at 8:00pm to 9:00pm, "Supernatural at 10", which airs supernatural and horror-themed programs on every Monday to Friday from 10:00pm to 10:30pm, such as " Jigoku Shōjo", " Jigoku Shōjo Futakomori" and also at prime time, the network utilizes all-time favourites " Slam Dunk", " Kyo Kara Maoh" (seasons one and two), and " Keroro Gunsō" every monday to friday at 6:00 to 6:30 and also "Big Movie Monday", which aired OVAs and feature-length anime movies , such as ', ', " Onimusha", ', " Read or Die (OVA)", "Escaflowne", and " Appleseed".cite web|url=http://www.animaxindia.com/|title=Animax India official site|accessdate=2007-10-20]
April 29, 2006, Animax started its operations in Korea, featuring its programming within a separate Korean feed.cite web|url=http://www.animenewsnetwork.com/news/2006-04-24/animax-crashes-korea-on-saturday|title=Animax Crashes Korea on Saturday|publisher= Anime News Network|accessdate=2007-10-20] Animax Korea's early programming included such shows as "", " Otogizōshi", " Galaxy Angel", " Tweeny Witches", " Eureka Seven", " Blood+", " Jigoku Shōjo" and " Honey and Clover".cite web|url=http://www.animenewsnetwork.com/encyclopedia/company.php?id=5766|title=Animax Korea - Anime News Network|publisher= Anime News Network|accessdate=2007-10-20]
Animax has a separate satellite feed for the Philippines. It has a program lineup different from other Southeast Asian feeds, as well as a localized program, "
Mad Mad Fun", and "Initial D the Fourth Stage" (with tagalog dubbed).
As of September 2008
Primetime Schedule for Animax Southeast Asia
Primetime Schedule of Animax Philippines
Primetime Schedule of Animax India
"For Animax India's primetime schedule please visit
Read or Die (OVA)
Ghost in the Shell
Upcoming movie premieres
Upcoming show premieres
* Ayakashi (怪 ～ayakashi～) from October
Darker than Black(2008/2009)
Animax Asia is the first 24-hour anime television network launched in the region and has broadcast numerous anime series, including ', "
Cowboy Bebop", " Mobile Suit Gundam"," Kyo Kara Maoh!", " Mobile Suit Zeta Gundam", " Mobile Suit ZZ Gundam", " Honey and Clover", " Blood+", " InuYasha", " Fullmetal Alchemist", " Eureka Seven", " Urusei Yatsura", " Ranma 1/2", " Rurouni Kenshin", the "Dragon Ball" series, " Cardcaptor Sakura", " Tsubasa Chronicle", " Chobits", " Vision of Escaflowne", " Death Note", , " Wolf's Rain", " Future Boy Conan, "Emma - A Victorian Romance", " Trinity Blood", " Wangan Midnight", " Jigoku Shōjo", as well as several OVAseries and anime films, such as " Steamboy", " Alien Nine", "Metropolis", "Memories", " Tokyo Godfathers", "Ghost in the Shell", ', ', ', "Appleseed", "", "Escaflowne", each of the " InuYasha" movies, and many others. Animax Asia also shows some music, youth/lifestyle shows, including Music Stationand Technomax and has produced its own show Mad Mad Fun.
New 3D brand Identity
•Animax networks worldwide spruces up brand identity for on-air, off-air, online and mobile for a consistent and immersive evolution of the channel look on all platforms
•The new brand identity adds a fresh look and 3D touch, designed by Argentine agency Punga which enhanced the Animax brand identity that has been in use since 2006
•Brand identity refreshed through collaboration between SPE Networks and SPTI to keep Animax networks worldwide at the cutting edge of appeal to youth & young adults
1 September 2008,the new Animax’s signature acrylic cubes design element given a more polished and 3D-look, and the addition of new, innovative and colorful 3D design elements revolving round the cubes to add a touch of zest and dynamism to the brand identity. All visual elements are based on a lively color palette of blue, white and orange derived from the Animax logo and design layout to create a vibrant, playful yet sophisticated look.
Translation and dubbing teams
Animax has utilized numerous
translationand dubbing studios for the broadcast of numerous of its anime series across its English-language networks in Southeast Asiaand South Asia, some of which were not licensed by North American distributors and do not have any English adaptation counterparts, such as " Detective School Q", " Dokkiri Doctor", " Twin Spica", " Zettai Shōnen", "Clamp School", "", " Future Boy Conan", numerous installments of the " World Masterpiece Theater" series, and numerous others. Animax has also produced and aired uncensored English versions and dubs of anime series, among the most notable of them being their dub of " Cardcaptor Sakura", which was shown uncensored and retained all of the original names, plot details and dialogue, and numerous others.
For broadcast across its English-language networks, Animax has also broadcast English dubs produced by other enterprises, such as
Bandai Entertainment, The Ocean Group, Bang Zoom, Geneon Entertainment, VIZ Media, Central Park Media, and numerous others, airing their dubs of " Cowboy Bebop", " Witch Hunter Robin", " Mobile Suit Gundam", " Brain Powerd", " Please Teacher!", " Galaxy Angel", "Arjuna", " Jubei-chan", " Tsukikage Ran", " Angel Tales", " Saber Marionette", " Appleseed", " Alien 9", the " InuYasha" films, " Fullmetal Alchemist", "Yukikaze" and several others.
List of programs broadcast by Animax
Notes and references
* [http://www.animax-asia.com/ Animax Asia] en icon
** [http://www.animaxindia.com/ Animax India] en icon
** [http://www.animax-taiwan.com/ Animax Taiwan] zh icon
** [http://www.animax-hongkong.com/ Animax Hong Kong] zh icon
** [http://www.animax-sa.com/ Animax South Asia] en icon
** [http://www.animaxtv.co.kr Animax Korea] ko icon
* [http://www.animenewsnetwork.com/encyclopedia/company.php?id=2004 Animax-Asia] at
Anime News Network
Wikimedia Foundation. 2010.
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