- Erbert & Gerbert's
company_name = Erbert & Gerbert's Subs and Clubs
company_type = Private
foundation = Eau Claire,
Eric Wolfe, CEOcite web | title = Erbert & Gerbert's Sticking to its Story | url = http://www.chainleader.com/article/CA6581157.html?industryid=47554 | publisher = Reed Business Information | accessdate=2008-08-22]
Other food products
revenue = 22 million (2007)
homepage = [http://www.erbertandgerberts.com/ erbertandgerberts.com]
Erbert & Gerbert's Subs and Clubs is a
restaurantfranchise that mainly sells submarine sandwiches. The chain was founded in Eau Claire, Wisconsinin 1987 (though the first store opened in 1988).cite web | title = Our History | url = http://www.erbertandgerberts.com/history.html | publisher = Erbert & Gerbert's Subs and Clubs | accessdate=2007-07-30] The company now has 46 locations throughout Wisconsin, Minnesota, North Dakotaand Colorado.cite web | title = Resturants | url = http://www.erbertandgerberts.com/locations.html | publisher = Erbert & Gerbert's Subs and Clubs | accessdate=2007-07-30] The headquarters are in Eau Claire, Wisconsin.cite web | title = E&G Franchise Systems Inc. | url = http://www.startribune.com/535/story/41837.html | publisher = Star Tribune Company | accessdate=2007-07-30]
Kevin and Beth Schippers opened the first restaurant on Water Street in
Eau Claire, Wisconsinin 1988. The store and sandwiches are named after characters in stories Kevin's father used to tell him. Due to Kevin's desire to pursue ministry, in 2003 Schippers sold the franchising company to investors led by primary owner Eric Wolfe. In 2003, Schippers was also awarded Wisconsin’s 2003 Emerging Small Business Person from the Small Business Administration.cite web | title = President, Kevin Schippers Awarded Emerging Small Business Person | url = http://www.erbertandgerberts.com/TheBuzz.ASP?BuzzKey=1011&Operation=Archive | publisher = Erbert & Gerbert's | accessdate=2007-11-06] Kevin Schippers continues to own the original Eau Claire location.cite web | title = Erbert & Gerbert's creator finds new direction in life | url = http://www.chippewavalleybusinessreport.com/articles/2007/08/28/news-fall06/cvbr07.txt | publisher = Chippewa Valley Business Report | accessdate=2007-09-21]
They prepare their sandwiches differently from their competitors: they "take out the guts", (cut the bread and take out the soft white dough part).cite web | title = The Truth About the Guts | url = http://www.erbertandgerberts.com/pdfs/guts.pdf | publisher = Erbert & Gerbert's Subs and Clubs | accessdate=2007-07-30] Nothing goes to waste; they leave the guts on top of the sandwich when they are done. They emphasize quality ingredientscite web | title = A Proven Concept | url = http://www.erbertandgerberts.com/opportunities_proven.html | publisher = Erbert & Gerbert's Subs and Clubs | accessdate=2007-07-30] and often are located near college areas.
Founder Kevin Schippers' is a cousin of
Mike Liautaud, the founder of Milio's Sandwiches(formerly Big Mike's Super Subs) and Jimmy John Liautaud, the founder of Jimmy John's.cite web | title = Sub shop rivalry stays in the family | url = http://www.mndaily.com/articles/2004/01/21/7924 | publisher = The Minnesota Daily | accessdate=2007-09-21] Jimmy John Liautaud helped Kevin Schippers in setting up his first store.
Erbert & Gerbert's new advertising spot "Human Flipbook" has been posted on
YouTubeand has had over 575,000 views since being added September 14, 2007.cite web| title = Erbert & Gerbert's:Human Flipbook | url = http://www.youtube.com/watch?v=HClNcAvD1AY | publisher = Erbert & Gerbert's | accessdate=2007-12-07] The ad utilized 150 shirts in a stop motion animation.cite web| title = Erbert & Gerbert's: Making of the Human Flipbook | url = http://www.youtube.com/watch?v=AulVwjcnJhI | publisher = Erbert & Gerbert's | accessdate=2007-10-31] Advertising firm Colle+McVoy won "Best of Show" for the ad from the Advertising Federation of Minnesota.cite web| title = Colle+McVoy takes top advertising honors | url = http://news.moneycentral.msn.com/provider/providerarticle.aspx?Feed=ACBJ&Date=20071022&ID=7669847 | publisher = American City Business Journals, Inc. | accessdate=2007-10-31]
To celebrate the 20 year anniversary of Erbert & Gerbert's, a commercial was created utilizing allegedly the world's largest Air Vortex Cannon.cite web| title = Erbert & Gerbert's Candle Cannon | url = http://www.youtube.com/watch?v=ayaiArVkpA4 | publisher = Erbert & Gerbert's | accessdate=2008-03-23] Since being added
March 6, 2008, the commercial has had 695,000 views.
The Erbert and Gerbert's menu
Section Sourcescite web | title =Nutritional Info | url = http://www.erbertandgerberts.com/nutritionalinfo.html | publisher = Erbert & Gerbert's Subs and Clubs | accessdate=2007-09-21] cite web | title =Menus | url = http://www.erbertandgerberts.com/Menu.ASP?RestaurantKey=1021 | publisher = Erbert & Gerbert's Subs and Clubs | accessdate=2007-09-21]
Erbert and Gerbert's main menu items are submarine sandwiches sold in an eight inch length. All sandwiches on the french or whole wheat breads are eight inches with the exception of the children's sandwiches, which are four inches. Sandwiches are also available on sliced wheat bread. There are fourteen sandwiches on the menu. Meats available are
ham, turkey, roast beef, salamiand tuna. Topping include provolone cheese, tomatoes, lettuce, onions, bacon, avocado, alfalfa sprouts, oregano, oil and vinegar, mayonnaiseand dijon mustard. Also available are soups, potato chips, pickles, cookies and soft drinks. There are eighteen different soups, although the number available varies from location to location. Loaves of bread that are unused from the previous day are sold as well.
Sandwiches take names such as
Halley's Cometand Comet Morehouse, as well as made up names such as Girfand Geeter.
* [http://www.erbertandgerberts.com Erbert & Gerbert's website]
* [http://www.worldfranchising.com/profiles/erbert-gerberts-subs-clubs/21/1/ Profile] on WorldFranchising.com
* [http://www.humanflipbook.com Humanflipbook.com] - Current advertising campaign
* [http://www.candlecannon.com Candlecannon.com] - The world's most powerful air vortex cannon
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