name = 3AW
slogan = "Talking Melbourne"
airdate = 22 February 1932
frequency = 1425
area = flagicon|Australia
format = Talkback
website = [http://www.3aw.com.au www.3aw.com.au]
3AW is a
radio stationin Melbourne, Australiaon 693 kHzAM. It began transmission in February 1932 as Melbourne's fifth commercial radio station.
3AW's original broadcast
frequencywas 1425 kHzand changed to 1280kHz on 1 September 1935 as part of a national reshuffle of the radio broadcasting spectrum. On 23 November 1978 the station changed to 1278 kHz with the introduction of 9kHz spacing on the AM band. Due to poor reception problems, at 7.15am. on 1 May 2006 3AW swapped with its sister station 3EEto its present frequency of 693 kHz.
The station is now broadcasting from a transmitter in Werribee and its studios are located in South Melbourne, sharing facilities with Magic 1278. Owned and operated by
Fairfax Media, the station's program format is primarily news, talk and sport.
The station is considered by some to be the most vocal conservative voice in Melbourne radio. [ [http://www.crikey.com.au/Election-2007/20070629-Crikeys-Bias-o-meter-Part-V-the-shock-jocks.html Crikey - Crikey's Bias-o-meter Part V: the shock jocks - Crikey's Bias-o-meter Part V: the shock jocks ] ] [http://www.ozconservative.com/womencombat2.htm] [ [http://www.theage.com.au/articles/2002/03/08/1015365745656.html theage.com.au - The Age ] ]
Ratings and market position
3AW has long been the top-rating radio station in Melbourne, although its Australian football coverage - once indomitable - has recently begun to lose its audience to the Dominant stylings of
Triple Mand has caused the station to fall to last in the football ratings.
In the April 2008 ratings survey, 3AW was the highest rating station in
Melbournefor breakfast, mornings and evenings but Fox FM was the best rating for afternoons and drive. [http://www.nielsenmedia.com.au/en/pdf/mri/11/MelbourneSurvey3-2008.pdf]
From 8.30am Neil Mitchell presents a current affairs program with a strong talkback format, together with interviews. Regular guests include Former Prime Minister
John Howard, Peter Costelloand Victorian Premier John Brumby.
After the noon news,
Ernie Sigleypresents lifestyle-based programming.
Derryn Hinchpresents a mildly-controversial drivetime show. At 6.00pm Gerard Healyand Dwayne Russellhost a top rating sport based show called Sports Today. Hosting the evening slot (8.00pm to midnight), "Nightline", are television pioneers Philip Brady and Bruce Mansfield. Keith McGowanhosts the overnight shift from midnight through to 5.30am.
3AW has used numerous logos throughout its history.
List of Australian radio stations
* [http://www.3aw.com.au 3AW]
* [http://web.netcall.com.au/bruceandphil/index.htm Nightline website]
* [http://www.hinch.net/ Derryn Hinch's website]
* [http://samuelgordonstewart.com/2006/05/the-3awmagic-changeover Article with 3AW/3EE Change-over photos and audio]
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