Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
Media monitoring service — A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may… … Wikipedia
Media of Haiti — As in many developing countries, radio reaches the widest audience in Haiti. Estimates vary, but more than 300 radio stations are believed to broadcast throughout the country. Talk show programs serve as one of the few ways in which ordinary… … Wikipedia
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
Media cross-ownership in the United States — Media cross ownership refers to the ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, radio, newspaper, book publishing, video games, and various online entities. Much… … Wikipedia
Free daily newspaper — Free daily newspapers trace their history back to the 1940s when Walnut Creek, California publisher Dean Lesher began what is widely believed to be the first free daily, now known as the Contra Costa Times . In the 1960s, he converted that… … Wikipedia
Media democracy — is a set of ideas advocating reforming the mass media, strengthening public service broadcasting, and developing and participating in alternative media and citizen journalism. The stated purpose for doing so is to create a mass media system that… … Wikipedia
Media literacy — is a repertoire of competences that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and forms. Contents 1 Education 2 History 2.1 United Kingdom 2.2 Australia … Wikipedia
