Shakeaway

Shakeaway is a small chain of Milkshake bars based in the UK. Its first shop was opened in 1999. The company sells milkshakes made of ice cream, milk and a flavour chosen by the customer. Products made by Nestle, Cadbury's, Mars and McVitie's amongst others are used as the additional flavours.

As of December 2007 Shakeaway have 123 different flavors of milkshake. These milkshakes are broken down into the categories of "Fruity", "Chocolatey" and "Sweetie". There are also named milkshakes, made when employees of a store select a combination of two flavours. Customers can also add an extra topping to their milkshake for 30p. During the summer of 2007 Shakeaway introduced the idea of adding "additude" to its milkshakes, this is where a customer can choose to add Bran, Energy, Malt, Muscle Builder, Protein or Wheatgerm.

The first bar to open was on Post Office Road, Bournemouth, quickly followed by further bars in Southampton, Brighton and Bath. Since then the chain has expanded to include bars in Reading, Croydon, Kingston upon Thames, Plymouth, Bristol and Oxford. A new, franchised store was opened in Winchester on 7th October 2007. A new store is due to open at Lakeside Shopping Centre in 2008 followed others in Melbourne, Australia [http://www.shakeaway.com/subsites/aus/shops.htm] and Auckland, New Zealand [http://www.shakeaway.com/subsites/nz/shops.htm] . The company intend on franchising their brand in the future to further its development [http://www.shakeaway.com/subsites/uk/franchising.htm] .

On April 1 2008, the company played an April Fool's Joke when it e-mailed customers to tell them a new branch had opened on the first floor of the Eiffel Tower, Paris.

The company offers a free milkshake when a customer buys ten and collects stamps on a record card.

External links

* [http://www.shakeaway.com Shakeaway's website]