Mullen Advertising

Mullen Advertising
Mullen Advertising
Type Subsidiary Company
Industry Advertising, Marketing
Founded 1970
Headquarters

Boston

Winston-Salem, NC; Pittsburgh, PA; Detroit, MI and New York, NY
Number of locations 4 full-service offices and 1 satellite office
Key people Founder: Jim Mullen
Original Creative Director: Paul Silverman
Chief Executive Officer: Joe Grimaldi
Chief Innovation Officer: Edward Boches
Services Creative, direct response, public relations, full-service media, social influence, digital production and analytics.
Parent Interpublic Group of Companies (IPG)
Website www.mullen.com
References: www.mullen.com/about
www.mullen.com/offices

Mullen is an American advertising and marketing communications agency based in Boston, Massachusetts. One of its more notable campaigns was creating the Monster.com Super Bowl commercial When I Grow Up. The agency has also earned critical acclaim for its viral film Pac-Man Puppet Show. Mullen is a four-time winner of Adweek New England Agency of the Year. Joe Grimaldi is Mullen's CEO and Edward Boches is Chief Innovation Officer.[1]

Mullen was founded in 1970 by Jim Mullen supported by the agency's original creative director, Paul Silverman (died August 10, 2009; see [1]) and then-COO (Chief Operating Officer) Joe Grimaldi. Over the years, the company grew steadily into the 22nd largest agency in the United States. It is a leading independent brand within the Interpublic Group (IPG) of Companies. The agency provides creative, media, brand planning, direct-marketing, interactive, design, public relations and marketing-to-women services for established brands and brands in transition.

In 2011 the agency was named to Ad Age's A list as the third best agency in the country. In the same year, Fast Company named Mullen to its top 10 innovative marketing and advertising companies.

The agency is headquartered at 40 Broad Street in Boston, where it moved on June 1, 2009, following 22 years in a manor house in Wenham, Massachusetts. In addition to its headquarters, Mullen has offices in Detroit, Pittsburgh and Winston-Salem, North Carolina. Mullen has published a cookbook authored by its former executive chef Liz Walkowicz, a Culinary Institute of America graduate whose daily gourmet meals were profiled in U.S. News & World Report.

Mullen is No. 3 on Advertising Age's Agency A List for 2010.[2]

Contents

Clients

  1. Timberland[23]
  2. U.S. Department of Defense[24]
  3. Zappos[25]


References

  1. ^ Mullen Advertising website
  2. ^ Bush, Michael (2011-01-24). "Mullen Is No. 3 on the Ad Age Agency A-List". Advertising Age. http://adage.com/agencya-list/article?article_id=148363. 
  3. ^ "American Diabetes Association Picks Mullen". Adweek. 2009-01-26. http://www.adweek.com/news/advertising-branding/american-diabetes-association-picks-mullen-98508. 
  4. ^ "Ask.com and mediahub win Best Use of TV at Creative Media Awards". Mullen. 2009-09-24. http://www.mullen.com/2009/09/ask-com-and-mediahub-win-best-use-of-tv-at-creative-media-awards/. 
  5. ^ Matt, Van Hoven (2010-03-10). "One Point, Advertising: Mullen Lands Century 21 Social, MRM Lead Agency". Agency Spy. http://www.mediabistro.com/agencyspy/one-point-advertising-mullen-lands-century-21-social-mrm-lead-agency_b5898. 
  6. ^ "CSC LAUNCHES U.S. ADVERTISING CAMPAIGN AS PART OF GLOBAL BRAND REPOSITIONING". CSC Press Release. 2008-09-15. http://www.csc.com/in/press_releases/5969-csc_launches_u_s_advertising_campaign_as_part_of_global_brand_repositioning?ref=ls. 
  7. ^ Jim, Lovel (2010-03-10). "Mullen Sings Embarq's Praises". Adweek. http://www.adweek.com/news/advertising/mullen-sings-embarqs-praises-85393. 
  8. ^ "Mullen Named Creative Advertising Agency-of-Record for Foxwoods Resort Casino". American Association of Advertising Agencies. 2010-03-31. http://www.aaaa.org/news/agency/Pages/033110_MullenAORFoxwoods.aspx. 
  9. ^ Judy, Warner (2000-03-13). "Checking In to Mullen". Adweek. http://www.adweek.com/news/advertising/checking-mullen-38088. 
  10. ^ "What is Mullen Doing?". Tribble Ad Agency. 2010-10-09. http://www.tribbleagency.com/?p=2608. 
  11. ^ McMains, Andrew (2011-07-08). "ITT Hires Agency Amid Planned Company Breakup Mullen to create ads for transition, new tech unit". Adweek. http://www.adweek.com/news/advertising-branding/itt-hires-agency-amid-planned-company-breakup-133278. 
  12. ^ "JetBlue Airways Selects Mullen as Creative and Media Agency-of-Record". JetBlue Press Releases. 2010-05-03. http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-newsArticle&ID=1421208&highlight=. 
  13. ^ "The TV Commercial titled La Quinta "Tarmac" was done by Mullen advertising agency". Coloribus. 2008-05. http://www.coloribus.com/adsarchive/tv-commercials/la-quinta-inns-la-quinta-tarmac-11960555/. 
  14. ^ "Lending Tree taps Mullen". Advertising Age. 1999-10-28. http://adage.com/article/news/lending-tree-taps-mullen/26247/. 
  15. ^ David, Gianatasio (2006-06-14). "MassMutual Moves to Mullen". Adweek. http://www.adweek.com/news/advertising/massmutual-moves-mullen-85535. 
  16. ^ "Match.com Taps Mass. Shop for PR". Adweek. 2004-06-02. http://www.adweek.com/news/advertising/matchcom-taps-mass-shop-pr-72866. 
  17. ^ "Panera Bread: Break bread". Coloribus. 2009-11. http://www.coloribus.com/adsarchive/prints/panera-bread-break-bread-13542955/. 
  18. ^ Michael, Musco (2010-10-01). "Mullen Debuts First Work for Planet Fitness". Agency Spy. http://www.mediabistro.com/agencyspy/mullen-debuts-first-work-for-planet-fitness_b7954. 
  19. ^ Andrew, Lightman (2007-10-04). "Stop & Shop to unveil new ad campaign". Wicked Local. http://www.wickedlocal.com/quincy/news/business/x373057750#axzz1M6sQPGMr. 
  20. ^ Stuart, Elliott (1999-05-26). "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Stanley Works Shifts Account". New York Times. http://www.nytimes.com/1999/05/26/business/the-media-business-advertising-addenda-stanley-works-shifts-account.html. 
  21. ^ David, Gianatasio (2008-10-03). "SunTrust Selects Mullen". Adweek. http://www.adweek.com/news/advertising-branding/suntrust-selects-mullen-97131. 
  22. ^ Jack, Neff (2010-06-07). "Alberto-Culver Moves $250 Million Global Creative Duties to Arnold, Mullen". Advertising Age. http://adage.com/article/agency-news/alberto-moves-global-creative-ad-duties-arnold-mullen/144294/. 
  23. ^ Philip H., Dougherty (1988-02-23). "Advertising; Mullen Will Handle Account for Timberland". Advertising Age. http://www.nytimes.com/1988/02/23/business/advertising-mullen-will-handle-account-for-timberland.html. 
  24. ^ Mickey Alam, Khan (2007-05-18). "Mullen retains $50m account". High Beam Research. http://www.highbeam.com/doc/1G1-165731019.html. 
  25. ^ "ZAPPOS.COM SALUTES CUSTOMER LOYALTY TEAM IN NEW AD CAMPAIGN". Zappos. 2010-03-12. http://about.zappos.com/press-center/press-releases/zapposcom-salutes-customer-loyalty-team-new-ad-campaign. 

External links

Notes


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