- Long John Silver's
company_name = Long John Silver's, Inc.
company_type = Wholly owned subsidiary
foundation = 1969 [http://www.ljsilvers.com/about/]
num_employees = 87,000 (world wide)
homepage = http://www.ljsilvers.com/
Long John Silver's, Inc. is a
United States-based fast-food restaurantthat specializes in seafoodand fish and chips. The name and concept were inspired by Robert Louis Stevenson's book Treasure Island.
Earlier restaurants were known for their Cape Cod-style buildings, blue roofs, small steeples, and nautically-themed decorations. Most early restaurants also featured separate entrance and exit doors, a corridor-like waiting line area, food heaters that were transparent so customers could see the food waiting to be served, and a bell by the exit which customers could ring if they got good service. Many of these buildings had dock-like walkways lined with pilings and thick ropes that wrapped around the building exterior. Somewhat newer restaurants kept the basic structural design and theme, but eliminated most of the other features. The contemporary multi-brand outlets do not use the blue roofed Cape Cod-style buildings, though all locations continue to have the bell by the exit.
The restaurant, which has over 1200 units worldwide, is a division of
Yum! Brands, Inc.The company purchased it from Yorkshire Global Restaurants, which originally acquired it from Fleet Boston Bank after its having gained control of the restaurants due to bankruptcy. Yum! originally combined many of the franchises' locations with its chain of A&W Restaurants; most Long John Silver's locations that have opened in recent years are co-branded Long John Silver's/A&W restaurants. YUM announced in 2005 that it would expand the multi-brand concept and pair Long John Silver's with KFC, just as they had paired Taco Belland Pizza Hutalong with A&W. The parent corporation of the chain's Canadian franchises, which have no connection with A&W in Canada, is Priszm Brandz.
The first restaurant was opened in 1969 in
Lexington, Kentucky. (The original location, on Southland Drive just off Nicholasville Road, was previously a seafood restaurant named the Cape Codder, which accounts for the Cape Cod style of LJS’s early chain restaurants.) Until its bankruptcyin 1998, Long John Silver's was a privately owned corporation. The chain began as a division of Jerrico, Inc., which also operated Jerry's Restaurants, a chain of family restaurants which also began in Lexington, and was very similar to Big Boy restaurants. Jerry's was located in the Midwest and South. When the company was sold in 1989, the Long John Silver's concept had far outgrown the Jerry's chain. Most of Jerry's 46 remaining locations were converted to Denny'sby the new owners, with a handful staying under the original name, usually because there was already an existing Denny's nearby. Only a dozen or so, now called Jerry's J-Boy Restaurants, are still open in Kentuckyand southern Indiana. LJS stores were largely unaffected by this move. (Many original LJS franchisees were also operators of Jerry's locations).
There was one Long John Silver's Store located in
Australia, in Kings Park, a suburb of Sydney, NSW. The burgers and seafood varied from the American menu to make it a more classic Australian Menu, although still taking on 'A&W Root Beer' and its logo as a partner. From 2007 the restaurant was shut down, due to poor sales.
Beginning in the late 1970s, a lone franchisee operated four stores in the mid-southwestern area of Ontario. Lone stores were located in Kitchener, Cambridge, Guelph and Stratford. Their menus were broader than American stores of today as they included a small selection of salads as meals, some including boiled shrimp. The menu also included seafoods not offered today, such as clams, oysters, scallops, and "Peg Legs" (which were parts of chicken wings but with a "pirate type" name). The stores also offered a limited selected of beer and wine. The design (Cape Cod style) of the stores was similar to American stores of that time period. By the late 1980s there was also a location in London, Ontario, but by the early 1990s some locations began to close and by the mid 1990s only a lone store in Waterloo was operating, which closed shortly thereafter.
In 2006 a store was opened by Yum! Brands in Woodbridge, Ontario, a northern suburb of Toronto, and a joint store with KFC, which only offered a partial LJS menu, was opened in Pickering Town Centre Mall, in Pickering, an eastern suburb of Toronto. These locations were closed within a year and two years, respectively, due to poor sales.
There are currently 31 stores operated in
Long John Silver's broke into the
United Kingdommarket in 2006. They had one branch in Walsall, near the second biggest city, Birmingham. The restaurant however did not do particularly well becoming run down very quickly, which has stalled their expansion. The restaurant is now re-branded as a KFC.
There are a couple of stores located in
The restaurant chain was the subject of some controversy in the late 1990s for a commercial in which a
policeofficer decided not to write a ticket to a motorist who gave him a Long John Silver's fish sandwich. Many police organizations objected to the commercial on the grounds that it depicted a police officer taking a bribe.
In March 2006, LJS began offering buttered
lobsterbites, and in the stores signs state "made with real langostinolobster." Many people felt that this was misleading because langostino is not a conventional type of lobster; however the Food and Drug Administrationhas stated that langostino can be named and marketed as lobster.
Fish and chips
* [http://www.ljsilvers.com/ Official site]
* [http://www.longjohnsilvers.com.sg/ Official Singapore site]
* [http://www.nutritiondata.com/facts-001-02s06e4.html Nutritional Information about Long John Silver's Battered Fish]
* [http://www.nutritiondata.com/facts-001-02s06eb.html Nutritional Information about Long John Silver's Fish Sandwich]
* [http://www.restaurantnewsresource.com/modules.php?op=modload&name=HNR&file=detail&sid=17305 FDA approves Langostino Lobster name.]
* [http://bountyofthesea.blogspot.com/ bountyofthesea.blogspot.com] - Fan page demonstrating the fierce loyalty of LJS supporters.
Wikimedia Foundation. 2010.
Look at other dictionaries:
Long John Silver — is a fictional character in the novel Treasure Island , by Robert Louis Stevenson. Silver is also known by the nicknames Barbecue and the Sea Cook (which is also an alternate title for Stevenson s novel). Profile In Treasure Island , Long John… … Wikipedia
Long John Silver — ist eine fiktive Piratengestalt aus dem Roman Die Schatzinsel von Robert Louis Stevenson. Auf dem Schiff von Captain Flint diente der einbeinige Silver als Steuermannsmaat (im Original quartermaster). Er steht in dem Ruf, die einzige Person zu… … Deutsch Wikipedia
Long John Silver's — Fundación 1969 Sede Louisville, Kentucky … Wikipedia Español
Long John Silver’s — Long John Silver s Logo de Long John Silver s Création 1969 … Wikipédia en Français
Long John Silver’s — Rechtsform Franchise Gründung 1969 Sitz … Deutsch Wikipedia
Long John Silver — [Long John Silver] a character in ↑Treasure Island by Robert Louis Stevenson. Long John Silver is a ↑pirate (= a person on a ship who attacks and robs other ships) with one leg and a ↑parrot (= a colourful bird … Useful english dictionary
Long John Silver — Long John Sil|ver a character from the adventure story ↑Treasure Island (1883) by Robert Louis Stevenson. Long John Silver is a cruel and frightening ↑pirate (=someone who sails on the sea, attacking other ships and stealing from them) , who has… … Dictionary of contemporary English
Long John Silver — Pour les articles homonymes, voir Long John Silver (homonymie). Long John Silver Personnage de fiction apparaissant dans … Wikipédia en Français
Long John Silver's — Logo de Long John Silver s Création 1969 … Wikipédia en Français
Long John Silver — a character in Treasure Island by Robert Louis Stevenson. Long John Silver is a pirate (= a person on a ship who attacks and robs other ships) with one leg and a parrot (= a colourful bird) which sits on his shoulder. * * * … Universalium