Infobox Radio Station
name = WJJS-FM & WJJX
airdate = |104.9 WJJS in 1992 as WLUB 105.3, & 102.7 WJJX signed on in 1990 as WZST frequency = 104.9 & 102.7 MHZ
city = WJJS(
Roanoke, Virginia) / WJJX( Appomattox, Virginia)/ ( Lynchburg, Virginia)
area = Roanoke
New River Valley| format = Rhythmic Top 40
Clear Channel Communications
erp = WJJS: (14,500
WJJX: (22,000 watts)
branding = "JAMMIN' 104.9 & 102.7 JJS"
slogan = |The Beat of the City class = C2 & B
website = [http://www.wjjs.com JAMMIN' JJS website]
WJJS-FM & WJJX ("JAMMIN' 104.9 & 102.7 JJS") are a pair of
Rhythmic Top 40simulcasts serving Southwestern Virginia. The stations are owned by Clear Channel Communications.
History of "Jammin' JJS" Format
WJJS-FM & WJJX began their history when 101.7 WJJX in Lynchburg evolved from a R&B/Hip-Hop direction as Power 101.7 to Rhythmic Top 40 as "Jammin' 101.7". It also expanded its reach into Roanoke when it acquired 106.1 WWFO and made the station its simulcast in May of 1994. When this happened, the original WJJS call letters were assigned to the 106.1 frequency and 101.7 became WJJX. The history of WJJS dates back many years before this change, however, having broadcast on 1320AM for quite some time as a traditional R&B station serving Lynchburg Virginia .
By 1998 they shifted to
Top 40 Mainstreamand began a serious challenge to take on the area's longtime rival WXLKin a battle would last for nearly seven years, even though they maintained a Rhythmic lean during that tenure.
But by 2005 WJJS-FM/WJJX would start shifting back towards a pure Rhythmic direction as they began phasing out non-Rhythmic product, resulting in a complete return to Rhythmic Top 40 in the Spring of 2006.
At noon on December 17, 2007, "Jammin' JJS" moved from 106.1 and 101.7 to 104.9 and 102.7.
History of 104.9 and 102.7
102.7 WJJX signed on in 1990 as WZST and then became WVLR in 1992.
104.9 WJJS signed on in 1992 as WLUB on 105.3 and then quickly became WVRV.
In 1993, the stations began a simulcast and the pair became "Oldies 105 and 102.7", as WRDJ (105.3 Roanoke) and WLDJ (102.7 Appomattox/Lynchburg). In 1998, WRDJ traded frequencies with then-WVMJ in Blacksburg in order for both stations to boost power (becoming Class C3), thus making the stations "Oldies 104-9 and 102.7".
In 2001, low ratings led to a few days of stunting as "Elvis 104-9 and 102.7" until a new Hot AC radio station was launched as "Magic FM," with 104.9 becoming WMGR and 102.7 becoming WMJA.
In 2004 then-WMGR boosted power yet again (becoming Class C2), and the following year 104.9 was flipped to Country as WZBL "The Bull" while 102.7 became WSNZ "Sunny FM" simulcasting WSNV.
At noon on December 17, 2007, 104.9 WZBL swapped calls and formats with 106.1 WJJS, once again reuniting 104.9 with 102.7 and making the pair "Jammin' 104.9 & 102.7 JJS."
Audio of 102.7 FM frequency change: [http://data.quelorant.com/audio/1027-Sunny-WJJX.mp3]
Jammin' JJS Airstaff
*Styles & Nicky
* [http://www.wjjs.com# JAMMIN' JJS' website]
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