- Social media
Social media are primarily Internet-based tools for sharing and discussing information among human beings. [ [http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition It's Time to Define Social Media: No More Arguing. Here's the Definition] : article from [http://benparr.com Ben Parr.com] website. Retrieved on
August 15 2008.] [ [http://friendfeed.com/e/a17f269c-2e0f-bb6d-9fa6-f406f265571a FriendFeed conversation] : on it's Time to Define Social Media Retrieved on August 15 2008.] The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.
Distinction from industrial media
Social media are distinct from industrial media, such as
newspapers, television, and film. While social media are relatively cheap tools that enable anyone (even private individuals) to publishor access information, industrial media are relatively expensive tools that generally require significant financial capitalto publish information (which often limits their use to commercial purposes) [http://www.ethanbauley.com/post/51599317/the-biggest-irony-on-the-internet] . Examples of industrial media include a printing pressor a government-granted spectrum license.
"Industrial media" are commonly referred to as "traditional" or "mass" media [http://www.justinkistner.com/archive/traditional-media-vs-industrial-media] .
One characteristic shared by both social media and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people.
In his 2006 book "
The Wealth of Networks: How Social Production Transforms Markets and Freedom", Yochai Benkler analyzed these distinctions and their implications in terms of both economics and political liberty. However, Benkler, like many academics, uses the neologism Network Economyor "network information economy" [http://www.climate-change-two.net/wealth-of-networks/part-1.htm] to describe the underlying economic, social, and technological characteristics of what has come to be known as "social media."
Information outputs and human interaction
Primarily, social media depend on interactions between people as the discussion and integration of words to build shared-meaning, using technology as a conduit.
Social media utilities create opportunities for the use of both inductive and deductive logic by their users. Claims or warrants are quickly transitioned into generalizations due to the manner in which shared statements are posted and viewed by all. The speed of communication, breadth, and depth, and ability to see how the words build a case solicits the use of rhetoric. Induction is frequently used as a means to validate or authenticate different users' statements and words. Rhetoric is an important part of today’s language in social media.
Social media is not finite: there is not a set number of pages or hours. The audience can participate in social media by adding comments or even editing the stories themselves. Content in social media can take the form of text, graphics, audio, or video. Several formats can be mixed. Social media is typically available via feeds, enabling users to subscribe via feed readers, and allowing other publishers to create mashups.
ocial media marketing
"Social media" signifies a broad spectrum of topics and has several different connotations. In the context of Internet marketing, Social Media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees).
Social media optimization(SMO) is the process of trying to get one's content more widely distributed across multiple social media services.
Social media marketing has two important aspects. The first, SMO, refers to on-page tactics through which a webmaster can improve a website for the age of social media. Such optimization includes adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services.
Social media marketing, on the other hand, is an off-page characteristic of social media. This includes writing content that is remarkable, unique, and newsworthy. This content can then be marketed by popularizing it or even by creating a “viral” video on YouTube and other video sites. Social media is about being social so this off-page work can include getting involved in other similar blogs, forums, and niche communities. Search engine marketing (SEM) involves utilization of all available social networking platforms to brand a product using SEO techniques of communication, to the end consumer.
According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social media council "Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations." [ [http://www.mad.co.uk/Main/News/Articlex/3b071a0de50744d08a83156f1a4ebcab/IAB-appoints-first-social-media-council-chair.html IAB appoints first social media council chair] ]
Social media can take many different forms, including
Internet forums, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Examples of social media applications are Google Groups(reference, social networking), Wikipedia(reference), MySpace(social networking), Youmeo(social network aggregation), Last.fm(personal music), YouTube(social networking and video sharing), Avatars United(social networking), Second Life(virtual reality), Flickr(photo sharing), microblogs such as Jaikuand Pownce. Many of these social media services can be integrated via social network aggregationplatforms like Mybloglogand Plaxo.
ocial media software applications
Examples of social media applications include:
Blogs: Blogger (service), Livejournal, TypePad, Wordpress, Vox,
Microblogs/ Presence apps: Pownce
Social networking: Avatars United, Bebo, MySpace, Orkut, Skyrock
Social network aggregation: FriendFeed, Youmeo
Wikis: Wikipedia, PBwiki
Social bookmarking: del.icio.us, StumbleUpon
* Social News Sites:
* Opinion sites:
* Photo sharing:
Flickr, Zooomr, Photobucket, SmugMug
* Video sharing:
Ustream, Justin.tv, Stickam
* Audio and Music Sharing:
imeem, The Hype Machine, Last.fm, ccMixter
Virtual worlds: Second Life
* Online gaming:
World of Warcraft
* Game sharing:
* New Media
Social media optimization
Social media measurement
Online research community
*Benkler, Yochai (2006).
The Wealth of Networks. New Haven: Yale University Press
*Johnson, Steven (2005). Everything Bad is Good for You: How Today’s Popular Culture Is Actually Making Us Smarter. New York: Riverhead Books
*Scoble, Robert, Israel, Shel (2006). Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. New York: Wiley & Sons
*Surowiecki, James (2005). The Wisdom of Crowds. New York: Anchor Books
*Tapscott, Don, Williams, Anthony D. (2006). Wikinomics, How Mass Collaboration Changes Everything. New York: Portfolio
* [http://www.icwsm.org/ International Conference on Weblogs and Social Media]
* [http://www.socialmediaclub.org/ Social Media Club]
* [http://www.socialmediamagazine.com/ Social Media Magazine Online]
* [http://www.snama.org/ Social Networking and Media Association (SNAMA)]
* [http://www.newscloud.org/index.php/Social_media_toolkit An Open Source Social Media Toolkit]
Wikimedia Foundation. 2010.
Look at other dictionaries:
Social Media — bzw. Soziale Medien bezeichnet digitale Medien und Technologien (vgl. Social Software), die es Nutzern ermöglichen, sich untereinander auszutauschen und mediale Inhalte einzeln oder in Gemeinschaft zu gestalten. Inhaltsverzeichnis 1 Überblick 2… … Deutsch Wikipedia
social media — UK US noun [U or plural] COMMUNICATIONS, INTERNET ► forms of media that allow people to communicate and share information using the internet or mobile phones: »Blogs, podcasts and other forms of social media are creating new opportunities for… … Financial and business terms
Social Media — [ soʊʃəl mi:di̯ɐ] Plural <englisch>; (EDV Gesamtheit der Weblogs, Wikis, sozialen Netzwerke u. Ä., über die im Internet miteinander kommuniziert wird) … Die deutsche Rechtschreibung
Social media — Médias sociaux L expression « médias sociaux » recouvre les différentes activités qui intègrent la technologie, l interaction sociale, et la création de contenu. Les médias sociaux utilisent l intelligence collective dans un esprit de… … Wikipédia en Français
social media — n. Onlines sites and technologies that enable people to contribute or share content, discuss, rate, or categorize content, or connect or communicate with each other. social media adj. Example Citations: When Mena Trott and her husband, Ben,… … New words
Social Media — Internet based software and interfaces that allow individuals to interact with one another, exchanging details about their lives such as biographical data, professional information, personal photos and up to the minute thoughts. Social media… … Investment dictionary
social media — noun Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet. The early 21st century saw a huge increase in social media thanks to the widespread availability of the Internet … Wiktionary
social media — /soʊʃəl ˈmidiə/ (say sohshuhl meedeeuh) noun online social networks used to disseminate information through online social interaction. Compare heritage media … Australian English dictionary
Social Media Marketing — (SMM) beschreibt die Nutzung sozialer Netzwerke für Marketingzwecke. Fallweise wird die Interaktion bekannter Marken mit ihren Fans und Kritikern auch als Netzwerk oder Mitmach Marketing bezeichnet. Mit dieser neuen Form des Onlinemarketing… … Deutsch Wikipedia
Social Media Relations — (SMR, deutsch etwa: ‚Social Media Beziehungen‘), vormals auch bekannt als PR 2.0, sind Beziehungen zu und in Social Media. SMR sind ein Teilbereich von Public Relations/Öffentlichkeitsarbeit und Marketing. Bei Social Media Relations liegt der… … Deutsch Wikipedia