Barilla Group


Barilla Group
Barilla S.p.A.
Type Private (family-owned)
Industry Italian food
Founded 1877
Founder(s) Pietro Barilla
Headquarters Parma, Italy
Area served Worldwide
Key people Guido Barilla
Products Processing food
Revenue increase 4.2 billion (2007)
Employees 18,000
Divisions 20 brands
Website www.barillagroup.com

Barilla S.p.A. (Barilla G. e R. Fratelli Società per Azioni) is a major Italian and European food company founded in 1877 in Parma, Italy by Pietro Barilla. The company is privately held, and remains in the fourth generation of Barilla family ownership and control through three brothers, Chairman Guido Barilla and Vice Chairmen Luca and Paolo Barilla.

It controls Barilla (multinational pasta maker), Mulino Bianco, Pavesi, Voiello, Alixir and Academia Barilla (Italy), Wasabröd (Sweden), Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico) trademarks.

Logo of the pasta brand Barilla

Barilla Pasta produces several kinds of pasta and it is the world's leading pasta maker with 40-45% of the Italian market and 25% of the US market.[1] Barilla produces 4,000 tons of dried pasta annually[citation needed] in over 120 shapes and sizes. It is also the leading seller of bakery products in Italy. Through its acquisition of the Swedish company Wasa, it is the world's leading producer of flatbread (a Scandinavian staple), selling 60,000 tons annually.[2]

Barilla Group has several production plants all over the world: in Italy, Greece, France, Germany, Norway, Russia, Sweden, Turkey, the United States (in Ames, Iowa and Avon, New York), and Mexico. The company also operates mills in Italy, Greece, Sweden, Turkey, and the US. While its central office is in Parma, Italy, it has corporate offices in several other countries as well, such as Austria, Belgium, France, Germany, Greece, the Netherlands, Poland, Russia, Slovenia, Sweden, Switzerland, Turkey, the US, Mexico, Brazil, Australia, and Japan. Barilla's Italian production facilities are located at Parma, Foggia, Marcianise, Castiglione delle Stiviere, Cremona, Melfi, Rubbiano, Novara, and Ascoli Piceno.[3] Its plant in Greece (near Thiva) is the third largest in Europe.[4] The plant where the pasta was made is noted on the packaging by a code letter,[5] whereas products made in Italy are explicitly labeled as such.[6] The wheat used to make the final product is purchased from around the world.[6]

Italian race car driver Alex Zanardi has had a relationship with the group for the last several years.[7]

References

External links


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