Shops of Grand Avenue


Shops of Grand Avenue

The Shops of Grand Avenue (colloquially referred to as "Grand Avenue" or simply "The Grand") is an urban shopping plaza which spans three city blocks in the heart of downtown Milwaukee, Wisconsin. It opened in 1982 and hosts over 80 specialty stores, along with the largest food court in Wisconsin. [http://www.milwaukee.org/listings/index.cfm?action=displayListing&listingID=6259&catID=5&subcatID=108&notify=1 The Shops of Grand Avenue] , "Greater Milwaukee Convention & Visitors Bureau," Retrieved May 27, 2008.]

It was named after Grand Avenue (now Wisconsin Avenue), a bustling merchant street during the 1800s. A main portion of The Grand uses the former Plankinton Arcade (built in 1916) with many of its original features still intact. It is also named as such to help avoid being categorized as a mall (although it was formerly called Grand Avenue Mall), preferring to see itself more as a downtown shopping district with the practical convenience of being located indoors to avoid the harsh Wisconsin winters.Fact|date=September 2007 It connects to a number of nearby hotels via skywalks to help retain this feel.

The Grand was opened during a time when many downtown retail centers in major cities were shutting down. It has avoided these problems by relying on locally-owned shops that cater to the "urban" tastes of the nearby populace, in addition to the national chain-stores it houses such as T.J. Maxx, Old Navy and its anchor Boston Store. At one time, the mall also featured Marshall Field's (Gimbels until 1986) on the east edge of the mall, but the location closed in 1997. The building that housed it, now ASQ Center, is still connected to Grand Avenue by a skywalk, and features a Borders and Residence Inn, although neither are technically part of The Shops of Grand Avenue.

The Shops of Grand Avenue is the only major indoor shopping facility in the city of Milwaukee proper with the closing of Capitol Court, Southgate Mall and Northridge Mall in recent years due to competition from newly renovated malls in nearby suburbs and to white flight.

References

External links

* [http://www.grandavenueshops.com/ Official site]


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Grand Avenue — may refer to:Places*Grand Avenue (Los Angeles) or the Grand Avenue Project *Grand Avenue (Queens), New York City *Grand Avenue (Phoenix) *Grand Avenue (Saint Paul) *Grand Avenue (Chicago) *Grand Avenue (Detroit) *Grand Avenue, Kansas City, MO… …   Wikipedia

  • Grand Central Terminal — Grand Central Station redirects here. For the connected New York City Subway station, see Grand Central – 42nd Street (New York City Subway). For other uses, see Grand Central Station (disambiguation). Grand Central Terminal …   Wikipedia

  • Grand Bay, Dominica — Grand Bay (), known officially as Berekua, is a village in the south of Dominica. It has a population of 2,288,Commonwealth of Dominica, Population and Housing Census 2001 . Roseau, Dominica: Central Statistical Office, Ministry of Finance and… …   Wikipedia

  • Grand Marais Trail — Infobox road highway name = Grand Marais Trail marker alternate name = Grand Marais Bike Trail, Turkey Creek Trail length = 8.0 km (5.0 miles) (Extensions planned or already under construction) direction = East/West starting terminus = West… …   Wikipedia

  • Grand Boulevard (Budapest) — For the periodical by the same name, see Nagykörút (periodical). Grand and Small Boulevards of Budapest Nagykörút or Grand Boulevard (sometimes Great Boulevard, lit. Big Ring Road ) is one of the most central and busiest parts of Budapest, a… …   Wikipedia

  • The Shops at North Bridge — infobox shopping mall shopping mall name = The Shops at North Bridge caption = location = Chicago, Illinois, USA opening date = 2000 developer = The John Buck Co. manager = Macerich owner = Macerich number of stores = 43 number of anchors = 1… …   Wikipedia

  • BMT Lexington Avenue Line — The Lexington Avenue Elevated (also called the Lexington Avenue Line) was the first standard elevated railway in Brooklyn, New York, operated in its later days by the Brooklyn Rapid Transit Company, the Brooklyn Manhattan Transit Corporation, and …   Wikipedia

  • BMT Myrtle Avenue Line — For the bus, formerly streetcar, line along Myrtle Avenue in Brooklyn, see Myrtle Avenue Line (surface). For the surface line in Queens, see Richmond Hill Line. BMT Myrtle Avenue Line The M train serves the entire BMT Myrtle Avenue Line at all… …   Wikipedia

  • Myrtle Avenue — A view of the Myrtle Avenue Business Improvement District from the Wyckoff Avenue Intersection at the Ridgewood/Bushwick border during the Holiday Season Myrtle Avenue in New York City is a street that runs from Flatbush Avenue Extension in… …   Wikipedia

  • Milwaukee Avenue (Chicago) — Milwaukee Avenue Location: Chicago From: Intersection of Desplaines Street and Kinzie Street, Chicago To: Skokie Highway (U.S. Route 41) …   Wikipedia