- Kwik Trip
company_name=Kwik Trip, Inc.
company_type= Convenience Store
La Crosse, Wisconsin
industry=Retail | homepage= [http://www.kwiktrip.com/ www.kwiktrip.com]
Kwik Trip/Kwik Star is a chain of convenience stores founded in 1965 with locations throughout
Wisconsinand southeast Minnesotaunder the name Kwik Trip, and in northeast Iowaunder the name Kwik Star (to avoid confusion with QuikTrip). The company also operates stores under the name Hearty Platter and Tobacco Outlet Plus. Kwik Trip, Inc. is a privately held company headquartered in La Crosse, Wisconsin, and has more than 350 locations under its various names. [ [http://www.lacrossetribune.com/articles/2008/05/04/news/00lead.txt Kwik Trip is still family-owned and still growing : La Crosse Tribune ] ]
Unlike many other convenience store chains, the company is
vertically integratedacross most of its product lines. It carries bag/pitcher milk and orange juice in pouches under the Nature's Touch brand. These pouches are notable for the 'Milk Moola' banner on the front top of the pouches. Milk Moola is a Kwik Trip program that provides funding for schools, offering five cents per clipped pouch top. The program uses the catchphrase"Moola for Your Schoola". Kwik Trip is also the only company in the region to carry Darien#4011 bananas which have a somewhat softer/smoother texture than the conventional Dole bananas commonly found in supermarkets.
Kwik Trip Mission Statement
To serve our customers and community more effectively than anyone else by treating our customers, co-workers, and suppliers as we, personally, would like to be treated and to make a difference in someone's life.
Kwik Trip/Kwik Star Store Operations
Kwik Trip/Kwik Star stores employ a mixture of full-time and part-time employees. In addition to a store leader, each store employs about 3-5 shift leaders. These employees are responsible for overseeing store operations while the store leader is out of the store. Additionally, each store has a food service specialist, responsible for overseeing the individual store's hot food program, ensuring that appropriate amounts of food are made and sold and the program continues to grow according to company expectations. Depending on store size and location, an assistant store leader may be employed. District leaders supervise multiple stores in a given region, and zone leaders supervise multiple districts.
* [http://www.kwiktrip.com Company Homepage]
* [http://www.kwiktrip.com/m_whoweare/f_thecompany/kwiktripstar.asp About Kwik Trip]
* [http://www.milkmoola.com/ Milk Moola program]
* [http://www.marketingpower.com/content/AMA_CaseStudyV2.pdf American Marketing Association Collegiate Case Competition featuring Kwik Trip]
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