Do It to It

"Do It to It"
Single by Cherish featuring Sean Paul of YoungBloodZ
from the album Unappreciated
Released	March 21, 2006 (2006-03-21) (see Release history)
Format	CD single, digital download
Recorded	2005 - 2006
Genre	Hip hop, crunk&B
Length	3:47
Label	Sho'nuff Records, Capitol Records
Writer(s)	Sean Paul Joseph, Farrah King, Neosha King, Rodney Richard & John Williams
Producer	Don Vito
Cherish singles chronology
"Miss P." (2003) "Do It to It" (2006) "Unappreciated" (2006)
Alternative cover Digital release cover

"Do It to It" is the lead single from girl group Cherish's album Unappreciated. "Do It to It" features rap/hip hop artist Sean Paul from YoungBloodZ (not to be confused with Sean Paul, the reggae/dancehall artist). The song peaked at #12 on the Billboard Hot 100 in its 15th week of release. It reached #15 on Billboard's Hot Digital Songs chart and #8 on the Hot 100 Airplay chart. It had strong video play on BET and reached number 2 on 106 & Park. The song played for the limit of 65 days on the countdown and was eventually retired. It was the only video to be retired that year that did not reach number one.

Song information

A remix to the song (Rap Remix) exists featuring artists Yung Joc, Jody Breeze, Chingy & Fabo. This version also references some songs by the guest artists like Yung Joc's "It's Goin' Down'" and Fabo from D4L's "Laffy Taffy".

Music video

The video begins with the girls' father forbidding them to party, have boys over or stay up late while their parents are out of town. After he leaves, Farrah turns to the camera and says: "Y'all know it's on, right?". The girls then begin a dance routine in front of a silver background spliced with a wild party being hosted at their house. The next day, the parents return to find the party mess and a boy wandering around the house, leaving the girls sighing at being caught.

The video was shot in Atlanta, Georgia. It was directed by Benny Boom, who is famous for directing videos for P. Diddy, Nas, Nelly, Kelly Rowland of Destiny's Child, Keyshia Cole, Lil' Kim, LL Cool J, Pussycat Dolls, Mýa, Dom DeLuise, Jack in the Box Mascot and many others. J-Nicks, Jazze Pha, & D-Roc of the Ying Yang Twins made cameo appearances.

MTV censored the word "kryptonite" from its airings of the video, as in the United States, that word is slang for marijuana.

Track listings

UK Single

CD Single

1. "Do It To It" (Main Radio Version) - 3:44
2. "He Said, She Said" - 4:09

iTunes EP ^[1]

1. "Do It To It" (Main Radio Version) - 3:44
2. "Do It To It" (Instrumental) - 3:43
3. "Do It To It" (A Capella) - 3:39

iTunes Single ^[2]

1. "Do It To It" (Main Radio Version) - 3:44
2. "Do It To It" (Rap Remix Edited) - 4:10

Release history

Country	Date	Label	Format
United States	March 21, 2006 (2006-03-21)
United Kingdom	September 4, 2006 (2006-09-04)
Japan	September 11, 2006 (2006-09-11)
Australia	October 2, 2006 (2006-10-02)	EMI Music, Capitol Records	Digital single
	October 28, 2006 (2006-10-28)		Retail single

Charts

Chart (2006)	Peak position
Australian ARIA Singles Chart	67
Canadian BDS Airplay Chart	77
French Singles Chart	48
German Singles Chart	87
Irish Singles Chart	34
New Zealand RIANZ Singles Chart	3
Swiss Singles Chart	79
UK Singles Chart	30
UK R&B Singles Chart	7
U.S. Billboard Hot 100	12
U.S. Billboard Pop 100	9
U.S. Billboard Hot R&B/Hip-Hop Songs	10

References

1. ^ http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=180860655&s=143444
2. ^ http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=181229751&s=143444