- Business model design
Business model design refers to the activity of
designinga company's business model. It is part of the business developmentand business strategyprocess and involves design methods.
Business model design includes the modeling and description of a company's:
* target customer segments
* distribution channels
* customer relationships
* value configurations
* core capabilities
* partner network
* cost structure
* revenue model
Business model design is distinct from
business modeling. The former refers to defining the business logic of a company at the strategic level, whereas the latter refers to business process design at the operational level.
A business model design template can facilitate the process of designing and describing a company's business model.
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