Business model design


Business model design

Business model design refers to the activity of designing a company's business model. It is part of the business development and business strategy process and involves design methods.

Business model design includes the modeling and description of a company's:
* value propositions
* target customer segments
* distribution channels
* customer relationships
* value configurations
* core capabilities
* partner network
* cost structure
* revenue model

Business model design is distinct from business modeling. The former refers to defining the business logic of a company at the strategic level, whereas the latter refers to business process design at the operational level.

A business model design template can facilitate the process of designing and describing a company's business model.

ee also

* Business model
* Business plan
* Marketing
* Strategic management
* Strategic planning
* Value migration


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