TV6 (Sweden)

TV6 (Sweden)

Infobox TV channel
name = TV6
logofile = TV6_logotyp.png logosize = 150px
launch = May 9, 2006
share = 4.5%
share as of = 2007
share source = [citation|url=|publisher=Mediamätning i Skandinavien|title=Årsrapport 2007]
owner = Viasat
country = UK
broadcast area = SWE
replaced names = ZTV (on cable networks)
web =
terr serv 2 = Digital terrestrial
terr chan 2 = Channel 6
sat serv 1 = Viasat
sat chan 1 = Channel 6
cable serv 1 = Com Hem
cable chan 1 = Analogue
Channel 6
cable serv 2 = Canal Digital
cable serv 3 = Tele2Vision

TV6 is an entertainment television channel broadcasting to Sweden. It is owned by Modern Times Group.

The channel has origins in the youth channel ZTV that started broadcasting in the early 1990s. In 2004, MTG started repositioning the channel by introducing sports broadcasts and other programming that mainly targeted men.

In February 2006, MTG received a license to broadcast a channel called TV6 in the terrestrial network. This channel would take over virtually all ZTV programming, except the music videos that ZTV showed during the day. TV6 launched in May 2006 and simultaneously replaced ZTV in most cable networks. When ZTV was rebranded as TV6, a new ZTV channel started that only showed music videos.

TV6 focuses on entertainment and occasional but high-profile sports broadcasts (like the UEFA Champions League). Sitcoms, action, science ficiton and reality programmes from the USA are popular fixtures. Its inaugural night of broadcasting set the tone by scheduling a game from the 2006 ice hockey World Championships and the movie "Terminator 3".

The channel hosts "Stargate SG-1", "Stargate Atlantis", "" , "The Simpsons", "COPS" and "Scrubs". It also has a few examples of original programming, including the travel programme "Rocky & Drago" and the Swedish version of FC Nerds, "FC Z".

Sports broadcasts are among the most popular programmes on the channel. At its launch, TV6 took over the coverage of UEFA Champions League and Formula 1. The Champions League final was broadcast on May 17, 2006 and attracted 820,000 viewers, which was the highest viewing share ever recorded for a channel that wasn't one of the five major channels. In December 2007 it was revealed that TV6 would take over the coverage of the Ice Hockey World Championships from TV3 in 2008. The Ice Hockey Championships has been one of the most popular events on TV3 since they started broadcasting it in 1989. [ [ TV6 tar över hockey-VM] , Dagens Media, December 27, 2007]

The channel isn't to be confused with another channel with the same name launched by the same company in 1994. It is now known as Viasat Nature/Crime.

TV6 (along with several other Viasat channels) are broadcasted from London in the United Kingdom making them exempt from strict Swedish advertising laws. They did however agree not to advertise alcoholic beverages or broadcast advertising targeting children as part of their terrestrial license.

After the launch in Sweden, MTG have launched TV6 in Hungary and the Baltics. TV6 Latvia was launched on April 22, 2007, TV6 Hungary was launched on January 28, 2008, TV6 Estonia was launched on March 24, 2008 and in September 2008, Tango TV changed its name to TV6 Lithuania. In Scandinavia its counterparts are Viasat4 in Norway and TV3+ in Denmark, the latter uses graphics similar to the TV6 channels.


External links

* [ Official site] sv icon

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