DWBR

DWBR Business Radio

City of license	Quezon City
Broadcast area	Metro Manila
Branding	Business Radio
Slogan	"Music and Talk ... Nice and Easy!"
Frequency	104.3 MHz
First air date	1979
Format	Big Band, OPM
Power	25,000 watts
Class	A, B, upper C
Callsign meaning	DW Business Radio
Former callsigns	DWIM (1980-1986)
Owner	Philippine Government (through Philippine Broadcasting Service)
Sister stations	Radyo ng Bayan 738, Sports Radio 918, Radyo Magasin 1278
Website	http://www.pbs.gov.ph/

DWBR, broadcasting as 104.3 Business Radio , is a radio station on the Frequency Modulation, transmitting in the Metro Manila area, owned and operated by the government of the Philippines through the Philippine Broadcasting Service (PBS) under the Office of the Press Secretary. Its studios and transmitters are located in Quezon City.

Profile

DWBR or Business Radio is the only remaining radio station broadcasting in the Metro Manila area that plays the old standards type of music, from the era of the big bands, to the crooners, showtunes, Broadway or songs that gained prominence in the 1930s, 1940s, 1950s and 1960s, featuring artists like Frank Sinatra, Matt Monro, Doris Day, Eartha Kitt, Andy Williams, The Platters, etc.

The station also covers and reports on the latest business stories and issues in the Philippines with its coverage of the Philippine stock market in the mornings. The station also boosts itself with various talk programs that discusses relevant matters concerning business, the environment.

Sunday programming in the afternoon can be described as nostalgic with veteran radio disc jockeys, considered as the pioneer voices in Philippine radio going on board for "Golden Years" with the likes of Ernie Zarate, Jo San Diego, Barr Samson, Lito Gorospe and Bong Lapira. Previously, voices of Philippine broadcast icons like Ben Aniceto, Eddie Ilarde, including the late greats Johnny Wilson and Eddie Mercado were heard on DWBR. On the news programming part, veteran radio and television news anchor Bon Vibar can still be heard on DWBR with the same old clear and crisp voice of an unaccented English. Veteran social-political commentarist Larry Henares still dishes out issues of the day on his radio program, "Make My Day" from Monday to Friday.

The radio station also promotes OPM or Original Pilipino Music by playing two to three Filipino songs every hour, mostly Filipino music of the recent decades. The station also features on Sunday night a special program that highlights traditional Filipino music called the "kundiman" and the "harana," or music of serenade.

Audience Profile

DWBR 104.3 FM positioned its programming line-up towards the A, B, & C markets, with the sub-niche towards the “baby boomer” generation or those with ages 40 to 60. Most of the listeners of the station are business leaders.

Veteran Deejays (Past & Present)

• Ernie Zarate
• Jo San Diego
• Barr Samson
• Lito Gorospe
• Bong Lapira
• Ben Ancieto
• Eddie Ilarde
• Johnny Wilson
• Eddie Mercado
• Bon Vibar
• Larry Henares
• Gary Olivar
• Baby O' Brien

Live Streaming

DWBR is heard in the Internet through ERadioPortal or through the PBS Website

See also

• Philippine Broadcasting Service, Inc.