- The World (WWE)
company_name = The World
company_type = Themed-Restaurant
1999in New York City
New York City
Vince McMahon, Owner of WWE
The World ("formerly WWF New York") was a WWE-themed restaurant/nightclub in
Times Squarein New York City, in the Paramount Theater building on the corner of Broadway and 43rd Street. The idea for the complex was inspired by rival organization WCW's " Nitro Grill" in Las Vegas.
WWF New York
1999, WWF Chairman Vince McMahonleased space at the Paramount Theater in Time's Square in Manhattan. He opened the complex in late 1999, originally named "WWF New York". The complex consisted of a retail store with WWF merchandise and an underground nightclub. Wrestling fans from around the Metropolitan New York City area, as well as from around the world, went to the complex as they would show pay-per-views, "RAW", "SmackDown!", and other events on monitors all around the nightclub, as well as on a big screen. A fee was charged for admission to the events. The restaurant exclusively showed WWF/WWE pay-per-views live from the United Kingdomat no charge. WWF/WWE stars made appearances at the complex. A star or two hosted all events live from the complex. From October 2000to May 2002, "WWF Sunday Night Heat" emanated from the complex, hosted by Michael Coleand Tazz.
During the Invasion storyline
Chris Kanyontried taking over WWF New York and renaming it the Alliance New York, but it was only for one Monday Night Raw and forgotten the following Smackdown!
May 2002, WWE changed the complex's name to "The World" as part of their re-branding efforts following a lawsuit from the World Wildlife Fundto change their name from WWF to WWE.
February 2003, WWE CEO Linda McMahonannounced that The World would close so WWE could concentrate on their global efforts. Immediately upon the announcement, the restaurant/nightclub was closed down. The retail shop was closed in April of that year.
Hard Rock Cafe
The complex remained closed until
2005, when the Hard Rock Cafetook over the lease. On August 16, 2006, WWE returned to the location for the 2006 Diva Search finale. They returned again to the location on March 26, 2008for the WrestleMania XXIVpress conference.
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