- Pietro Frua
Pietro Frua (
May 2 ,1913 -June 28 ,1983 ) was one of the leading Italian coachbuilders and car designers during the 1950s and 1960s.Biography
Frua was born in
Turin , the fourth son of Angela, a tailor, andCarlo Frua , an employee ofFiat , the centre of coachbuilding in northernItaly .After school he was educated as a draftsman at the Scuola Fiat. His professional career began at the age of 17 when he joined Stabilimenti Farina as a draftsman. At the age of 22, he became Director of Styling at Farina, already a leading Turin coachbuilder employing several hundred people. That was where Frua had his first contact with his pupil and lifelong friend,
Giovanni Michelotti , who became his successor as Head of Styling after he started his own studio in 1937.During World War II car-styling work was scarce and Frua had to turn to designing children’s cars, electric
oven s and kitchen units, as well as amonocoque motorscooter .Frua planned for post-war times: in 1944 he bought a bombed-out factory, hired 15 workers (including
Sergio Coggiola , who founded his own carrozzeria in 1966) and equipped himself todesign and build cars.His first known car is a 1946
Fiat 1100 A SportBarchetta .Maserati was one of the first clients who contracted Frua for the styling of their new 2-litre, 6-cylinder sports car, the A6G. From 1950 to 1957, Frua built 19 Spyders and sevencoupé s in three different design series – including those on the A6 GCS racingchassis .In 1957, Frua sold his small coachbuilding company to Carrozzeria
Ghia in Turin, and Ghia directorLuigi Segre appointed him head of Ghia Design. In this short period, Frua was responsible for the successfulRenault Floride, which experienced well-deserved commercial success. This success led to a disagreement between Segre and Frua over the car’s “paternity”, and Frua left Ghia to start his own design studio again.At the same time,
Pelle Petterson designed hisVolvo P1800 under the attentive eye of Frua and, not surprisingly, it is often attributed to Frua's pen. From 1957 to 1959, Frua also designed several cars for Ghia Aigle, the former Swiss subsidiary of Ghia Turin, already independent at that time. Giovanni Michelotti was his predecessor in this position.After Ghia Aigle finished coachbuilding, a former employee,
Adriano Guglielmetti , started his own business and founded CarrosserieItalsuisse inGeneva . Again Pietro Frua did the drawings and, most probably, built all theprototype s for this company. After aCorvair -like styled pontoon-Beetle in 1960, Italsuisse showed aMaserati 3500 GTI Coupé on the Italsuisse stand at the 1961 Motor Show in Geneva, together with two tasteful bodies onStudebaker chassis. In 1964 a lovely little Spyder followed withOpel Kadett mechanics.During the 1960s Pietro Frua was among the most prominent car designers in Italy. The “Frua line” was
synonym ous with the good taste of a single man. He followed each car’s practical realization to the last detail of the fully functional one-offs and prototypes, often driving them to their presentation at the motor shows in Europe.In 1963, at the age of 50 and at the peak of his career, Frua designed for
Glas , Germany’s smallest car-maker, the GT Coupé and Cabriolet. These were built until 1968 as the BMW GT, afterBMW had bought Glas.In the same year, Maserati showed the Frua-bodied Mistral and the four-door Quattroporte which, after several one-offs, re-established Frua’s connection with this manufacturer. With these cars Maserati was positioned into a new market of luxury and powerful, understated cars.
In 1965, AC showed the powerfull, Frua-bodied 7-litre
AC Frua Spyder, which drew from the Mistral’s shape. A coupé followed in 1967. In the same year, Monteverdi in Switzerland started to build a Frua-bodied sport coupé, this time with aChrysler engine.At the end of the 1960s, Frua tried in vain to prolong his success with Glas by making a dozen proposals to BMW. BMW decided to make it on their own, but Frua’s influence can be seen even today in the “angry view” of BMWs.
In 1967 the Swiss racing driver and Ferrari importer
Peter Monteverdi started to build his own sports cars, with the Frua-bodied Monteverdi 375 S. Due to Frua’s limited capacities, the production of the following models went to Fissore in Turin.In the 1970s Frua reduced the frequency of his presentations, but in the sixth decade of his life he still demonstrated his good taste and craftsmanship to the younger ones who already had taken their role in the industrial process. There was no longer a demand to build completely detailed and functional prototypes in less than ten weeks, and no more customers for special bodied one-offs.
In 1982 Pietro Frua contracted
cancer and had unsuccessful surgery in the autumn of that year. He and his long-time assistant, Gina, married shortly before he died onJune 28 ,1983 , a few weeks after his 70th birthday.ee also
*
Car body style
*Car classification External links
* [http://www.pietro-frua.de. "Registro Pietro Frua"] - The complete history and an extensive illustrated description of over 200 cars designed and built by Pietro Frua.
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