WUBL

Infobox Radio station
name = WUBL-FM


city = Atlanta, Georgia
area = Atlanta metropolitan area
branding = "94.9 The Bull"
slogan =
airdate =
frequency = 94.9 MHz HD Radio
94.9 HD-2: New Country
94.9 HD-3: News/Talk WGST
format = Country
erp = 99,000 watts
haat = 298 meters
class = C1
facility_id = 29735
callsign_meaning = Anagram of BUL in "bull"
former_callsigns = WLTM, WPCH, WAVQ
owner = Clear Channel
sister_stations = WBZY, WGST, WKLS, WWLG, WWVA-FM
webcast = [http://www.949thebull.com/cc-common/streaming_new/index.html?refreshed=yes Listen Live]
website = [http://www.949thebull.com www.949thebull.com]
affiliations = Atlanta Braves Radio Network

WUBL-FM (94.9 FM), known as "94.9 The Bull", is an Atlanta FM radio station that plays country music. Its transmitter is located in Atlanta near Druid Hills Road.

History

The station began as religious WAVQ-FM, sister to WAVO-AM. In the 1970s, the format changed to easy listening with the WPCH callsign. In the early 1980s, the station's format switched from easy listening to soft AC as a response to WSB-FM's format change. The name was "FM95 WPCH" until mid 1991, when the "Peach 94.9" name was adopted. The station enjoyed consistent ratings success through the 1990s and early 2000s with on air personalities such as Steve Goss, Sandy Weaver(now running a voiceover company, Voicework On Demand, Inc. Fired from WYAY on 2/29/2008), Dale O' Brien, Kari Dean (Executive Producer at WAGA in Atlanta) and John Weatherbee (currently doing weather local for WNGC in Athens,Ga)

In December 2002, the name "Peach" was dropped, and the station became the more generic WLTM "94.9 Lite FM", a brand used by fellow Clear Channel Communications stations in other cities, as well as CBS Radio-owned stations in Baltimore, Minneapolis and Dallas. Prior to Christmas, Lite FM played all Christmas music. This began extremely early, on weekends in early November, and is also cut off a week early, even before midnight Christmas night. Holiday music goes all day every day starting the weekend before Thanksgiving. From 2005 to 2006, the station had Randy & Spiff as its morning show Randy is currently on WGST 640 AM under the name Randy Cook and Spiff recently joined True Oldies 106.7 WYAY-FM. The duo were formerly at WFOX "Fox 97" (now WSRV "The River") and briefly at then sister Clear Channel Station WLCL FM "Cool 105.7". Lite's morning show from May 2003 until March 2005 was married couple Gene & Julie, who are now in Dallas at KVIL. The nighttime show was the syndicated Delilah. (It should be noted that Delilah is not on the new 96.7 Lite FM's schedule; instead, it is now aired on former competitor WSB-FM, "B98.5FM".)

On December 18, 2006, Lite FM changed to country music as "The Bull", at noon, the last song being a christmas Orchrestra. WLTM's call letters were changed to WUBL. The old adult contemporary format officially moved to 96.7 FM on December 20, 2006, and stayed there until December 26, 2007, when 96.7 switched to a classic country format to accompany WUBL. On January 7, 2008 WUBL added "The Cledus T. Party" as it's morning show staring comedian/parody singer Cledus T. Judd.

The station is an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball. [ cite web|url=http://mlb.mlb.com/atl/schedule/affiliates.jsp|title=Affiliate Radio Stations|work=The Official Site of the Atlanta Braves] This affiliation was previously held by WKLS.

One portion of the programming for 30+ years had been "Sounds of Faith," a program mix of traditional hymns and praise music,the program was pulled when the stationed changed,but after considerable public outcry, this was restored, and continues to run to this date.

Along with WSB-FM, this station is the primary entry point (PEP) for Emergency Alert System messages for the state of Georgia. In an emergency, the two stations receive alerts via secure networks directly from the U.S. president, the Georgia Emergency Management Agency, and the National Weather Service. All other radio and television stations and cable TV systems in metro Atlanta must monitor these two stations at all times with their EAS equipment. Alerts are then relayed across the state by other stations.

Current Personalties: Cledus T. Judd (host of the Cledus T. Party), Kristen Gates (morning show co-host),Slam Duncan (AM show co-host and 9am-12 noon), Todd Veal (morning show producer,former producer for Rhubarb Jones on WYAY), Art "Mad Man" Mearing (traffic), Lance Houston, Kent Layton, Bob Pickett, Bucky Smith, Donna Rowland, Rod Westin, and After Midnight with Blair Garner.

References

External links

* [http://www.949thebull.com 94.9 The Bull]
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