Performics


Performics

Infobox_Company
company_name = Performics
company_
company_type = Private
company_slogan =
foundation = Chicago, Illinois (1998) as Dynamic Trade
location = Chicago, Illinois
key_people = Stuart Frankel, President
Chris Henger, Vice President, Affiliate Marketing
Nicholas Beil, Vice President, Sales & Account Management
Stuart Larkins, Vice President, Search
Jonty Kelt, Managing Director, Performics International
products = Affiliate network
industry = Affiliate marketing
homepage = [http://www.performics.com Performics.com]
revenue =

Performics is an affiliate marketing, search engine marketing, data feed marketing, and online lead generation company.

Performics provides both search engine marketingCam Balzer/Performics (January 02, 2006), [http://www.imediaconnection.com/content/7658.asp Search's Place in the Purchase Funnel] , "iMediaConnection.com", retrieved August 12, 2007] and affiliate marketing services and is currently the 3rd largest affiliate network in the United States. When members of the industry refer to the "Big Three" affiliate networks, they mean the following 3 networks: Commission Junction/BeFree, Linkshare and Performics. [http://www.associateprograms.com/articles/228/1/Affiliate-networks-list Affiliate Networks List] , "AssociatePrograms.com", retrieved August 12, 2007]

Performics is based in Chicago, Illinois and has more than 300 clients, including America Online, Blair Corp., Bose, Cingular, CompUSA, Eddie Bauer, Fairmont Hotels, HP, J. Jill, Jos. A. Banks, Kohl's, L.L. Bean, Motorola, OfficeMax, PC Connection, RedEnvelope, Sony, Intuit, Staples, Verizon Wireless, and Wyndham Hotels.

Brief History

*Founded (as Dynamic Trade) as an Affiliate marketing company in 1998
*Launched Search Engine Marketing Services in 2001
*Was acquired for $58 million (in cash plus an earn-out of up to $7 million) by DoubleClick in 2004The ClickZ Network (May 17, 2004), [http://www.clickz.com/showPage.html?page=3355131 DoubleClick Acquires Performics] , "ClickZ.com", retrieved August 12, 2007]


= Performics Modules Bonny Georgia (September 25, 2002), [http://www.ecommerce-guide.com/resources/product_reviews/article.php/1470401 Performics e-Marketing Suite] , "Ecommerce-guide.com", retrieved August 12, 2007] =

iConnect - banner ads, text message pop-ups, and loyalty marketing promotions

iDirect - a direct mail tool that allows e-mail prospecting of over 100 million people who've opted in to receive special online offers

iSearch - combines search engine submission optimization with paid premium link placement in major online directories

Industry Benchmark

Performics 50 SEM Index - (see Q4/2005 Report)November 23, 2005, [http://www.doubleclick.com/us/knowledge_central/documents/TREND_REPORTS/dc_search_q405.pdf Performics/DoubleClick 50 SEM Index Q4/05] , "DoubleClick.com" & [http://www.imediaconnection.com/news/7357.asp News Flash] , "iMediaConnect.com", retrieved August 12, 2007 ]

Ownership

Performics, the performance-based marketing division of DoubleClick, provides online marketing services and technologies for multi-channel marketers.

Major Competitors

*Neverblue a subsidiary of Vertrue Inc.
*Hydra, LLC
*Advaliant a division of MediaTrust
*Clickbooth a division of IntegraClick, Inc.
*Commission Junction, a ValueClick Company
*Linkshare, a Rakuten Company
*Azoogle

See also

*Affiliate marketing
*Affiliate programs directories
*Affiliate Networks

References

External links

* [http://www.performics.com Performics Company Website]
* [http://www.performics.com/news-room/press-releases Performics Press Releases]


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