Infobox Radio Station
branding="107-7 The River"
slogan="Today's Best Music"
website= [http://www.1077theriver.ca 1077theriver.ca]
callsign_meaning=C F RiVer
CFRV-FM is a radio station broadcasting out of
Lethbridge, Albertaon a frequency of 107.7 FM. The station, branded as The River, plays an adult contemporaryformat since 2007, the same time CJBZ-FMshifted from adult hitsto hot adult contemporary(which was CFRV's previous format). This format change was to compete against CJOC.
* [http://1077theriver.ca 107.7 The River]
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