- Play It Loud
Infobox Album |
Name = Play It Loud
Type = studio
November 28, 1970
Length = 34:05
Reviews = *
AllmusicRating|3|5 [http://www.allmusic.com/cg/amg.dll?p=amg&sql=10:f9fixqu5ldhe link]
Last album = "Beginnings" (1969)
This album = "Play It Loud" (1970)
Next album = "
Slade Alive!" (1972)
"Play It Loud" is the second
albumby the British glam/ hard rockgroup Slade(and their first under this name, having previously been known as The N'Betweens and Ambrose Slade). It was released on November 28, 1970, but did not enter the charts.
With very little promotion and advertising, the album failed to reach a wide audience. The absence of a 'hit' single was also a factor in this. It is regarded by some as an influential rock release, foreshadowing
punk rocknearly seven years prior to its UK explosion.
Slade, in this incarnation, had adopted a "skinhead" image by suggestion of their manager
Chas Chandler. While the marketing ploy did not take (this album did not originally chart), this period of the band's career did assist in successfully distancing itself from their later "glam peers". While Slade was certainly a part of the "glitter" movement of the 1970s, this more "rowdy" image of the band endured after many of their Glam Rockcontemporaries were shoved aside by younger, more punk and New Wave listeners. Slade was allowed another stab at fame, in no small part, due to their "working class" roots which "Play It Loud" successfully captures.
"Play It Loud" also documents the development of the band's songwriting style. For this release, many of the band's members were writing together and collectively. The eventual platinum-plus hitmaking team of vocalist/guitarist
Noddy Holderand multi-intrumentalist Jimmy Leahad not yet become concrete. More so than any later release, "Play It Loud" may be the nearest example of the band Slade performing and writing totally as a Group; not dominated by any one member or "team".
Today, even with the trappings of its era in tow, "Play It Loud" is still a release that jumps from the speakers. When taken in context, it is obvious that, in 1970, the few listeners who initially purchased this album were truly hearing a band to be reckoned with.
Sladewould enjoy much more success with later, more mature pop-rock releases. Nevertheless, "Play It Loud" stands as a powerful piece of early punk and solid hard rock. One can easily hear why Kurt Cobainand other " grunge rock" pioneers pointed to several tracks on this release (notably "See Us Here", "Raven", "I Remember" and the band's breathless version of "The Shape Of Things To Come") as a catalyst for their own work.
"Play It Loud" remains a rarely heard gem that is certainly worth a listen (even if later Slade is not a preferred poison). Once rare in its availability, the CD is now readily accessible throughout
Europeand the U.S. thanks to a re-release on CD in the 1990s.
"Play It Loud" was remastered in 2006 and released with their first album "Beginnings" on a single CD. Bonus tracks are the singles "Wild Winds Are Blowing" and "Get Down And Get With It"
#"Raven" (Holder/Lea/Powell) - 2:37
#"See Us Here" (Holder/Lea/Powell) - 3:12
#"Dapple Rose" (Lea/Powell) - 3:31
#"Could I" (Griffin/Royer) - 2:45
#"One Way Hotel" (Holder/Lea/Powell) - 2:40
#"The Shape of Things to Come" (Mann/Weil) "Did Not Chart" - 2:18
#"Know Who You Are" (Holder/Lea/Hill/Powell) "Did Not Chart" - 2:54
#"I Remember" (Holder/Lea/Hill/Powell) - 2:56
#"Pouk Hill" (Holder/Lea/Powell) - 2:24
#"Angelina" (Innes) - 2:50
#"Dirty Joker" (Lea/Powell) - 3:27
#"Sweet Box" (Lea/Powell) - 3:25
Track listing (France/Germany)
#"Coz I Luv You"
#"One Way Hotel"
#"Know Who You Are"
#"Get Down And Get With It"
#"See Us Here"
Noddy Holder- lead vocals, rhythm guitar
Dave Hill- lead guitar
Jim Lea- bass guitar
Don Powell- drums
Chas Chandler- producer
*George Chkiantz - engineer
*Anton Mathews - mixing engineer
*Gered Mankowitz - photography
*Hamish and Gustav - sleeve design
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