BellSouth Advertising & Publishing

BellSouth Advertising & Publishing

Infobox_Company
company_name = BellSouth Advertising & Publishing Corporation
company_
company_type = Subsidiary of AT&T
foundation = 1984
location = St. Louis, MO, USA
key_people =
num_employees =
industry = Directory Publishing
revenue =
products = AT&T Real Yellow Pages in BellSouth territory
dba = AT&T Advertising & Publishing
homepage = [http://www.bellsouth.com/bapco/ BAPCO Website] [http://www.realpageslive.com BellSouth directories online]

BellSouth Advertising & Publishing Corporation, or "BAPCO", publishes telephone directories for AT&T customers served by BellSouth Telecommunications. It is a wholly owned subsidiary of AT&T.

It was founded in 1984 to undertake the operations of the Bell System Yellow Pages owned by Southern Bell and South Central Bell. BAPCO published its directories under the "Real Pages" name. It was acquired by AT&T in 2006 upon the acquisition of its parent, BellSouth.

BAPCO's namesake remains with AT&T directory operations, as they now collectively do business as AT&T Advertising & Publishing, and AT&T changed its directory name to The Real Yellow Pages. BAPCO management has now been integrated into the AT&T Advertising & Publishing unit structure as AT&T Advertising & Publishing.

External links

* [http://www.bellsouth.com/bapco/ BAPCO Website]


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