Chrysler-Plymouth


Chrysler-Plymouth
Logo of the Chrysler-Plymouth division of the Chrysler Corporation

Chrysler-Plymouth was a division of the Chrysler Corporation, an American automobile company founded by Walter P. Chrysler. The division sold cars with both Chrysler and Plymouth brand names. The Chrysler models emphasized luxury, while the Plymouth cars stood for practicality.

When the Plymouth brand was retired in 2001, Chrysler became a stand-alone division of DaimlerChrysler AG, the company formed by the merger of Chrysler and Daimler-Benz. Recently, however, the Chrysler Group has been making efforts to consolidate the Chrysler, Dodge, and Jeep brands into one sales unit, while maintaining separate brand identity.[1]

References



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