WMC is a radio station in the Memphis, Tennessee market, broadcasting at 790 AM.

It is one of the city's oldest radio stations and presently programs a Classic Country format. Its current logo is similar to the official shield for U.S. Highway 79; that is an actual highway that runs through Memphis, albeit concurrently with U.S. Highway 70 and paralleling Interstate 40. WMC uses the branding for many things, including a sponsored concert series called "Highway 79".

The station currently runs a direct satellite feed of Jones Radio Networks's "Classic Hit Country" format. In addition to musical fare consisting largely of pre-1980 country music, WMC-AM features longtime Memphis disc jockey George Klein's weekly tribute program to Elvis Presley. Klein and Presley were close friends and confidantes during the latter's lifetime and the former's long stint on WHBQ-AM.

The station's license is currently held by Entercom Communications, which it purchased from CBS in September 2006; WMC-AM and sister WMC-FM were for many years owned and operated by Scripps Howard Broadcasting, along with then-TV sister WMC-TV, before SHB sold the latter property in 1993. It is one of six radio properties in the Memphis market held by Entercom; the others are WMC-FM, WRVR-FM, WSMB-AM, WSNA-FM, and WMFS-FM. WMC-AM maintains studios in the Entercom complex in eastern Memphis.

External links

* [http://www.wmc79.com WMC official website]
* [http://www.entercom.com/markets.php?marketid=10# Entercom Memphis stations]

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