Decipher, Inc.

Decipher, Inc.

Type	Private
Industry	Role-playing, CCGs, TCGs, card games and board games publisher
Founded	1983
Founder(s)	Warren Holland
Headquarters	Norfolk, VA, USA
Key people	Warren Holland, Cindy Thornburg
Products	Star Trek, Lord of the Rings role-playing games, How to Host a Murder board game
Website	decipher.com

Decipher, Inc. is an American gaming company based in Norfolk, Virginia, USA. They began with three puzzles called "Decipher" then moved on to party games and Pente sets, but since 1994 produced collectible card and role-playing games. Their longest-running offering is the How to Host a Murder Mystery series.^[1] Other popular works have included many different card games. Since 2002, Decipher has released two licensed role-playing games; Star Trek RPG and Lord of the Rings Roleplaying Game.^[2]

History

Decipher was originally founded by Warren Holland in 1983 as a games producing company. Their first project was to launch the successful How to Host a Murder line of party games. Shortly after that, they purchased the license for Pente from Parker Brothers, and started to produce that game as well, maintaining a position in the games market.

Ten years later, a new market of gaming was beginning with the introduction of collectible card games (CCGs). Seeing the opportunity in this market, game designers Tom Braunlich and Rollie Tesh (both former Pente world champions) conceptualized a media license-based CCG, and in November 1993 approached Decipher with the idea.^[3] The following month, Decipher acquired the license from Paramount to create a CCG based on Star Trek: The Next Generation. In August 1994, the new game was previewed for the first time at Gen Con, and in November 1994 it was officially released.

Following an early success by the Star Trek:TNG CCG, Decipher looked for another popular media license to base another game on. And so the following year in December 1995, after acquiring the rights from LucasFilm, Decipher released the Star Wars Customizable Card Game. Both games became extremely popular and were ranked among the top five CCGs for the majority of their production runs (Star Wars often placing second behind only Magic: The Gathering). Despite an initial planned three-year run for the Star Trek:TNG game, in November 1996 Decipher announced that based on the game's success they'd negotiated a new agreement with Paramount to continue producing the game for longer, and to expand the license agreement to include not only Star Trek:TNG, but also all of the other live action Star Trek licenses (including Star Trek: The Original Series, Star Trek: Deep Space Nine, and all of the Star Trek films).

In 1997, with the release of a new Star Wars movie, Decipher made the decision to expand its market towards a younger generation. Other games like Pokémon were successfully drawing younger kids into card gaming, but Decipher's existing two games were seen as requiring too much thinking and planning for a younger child to properly understand and enjoy. So in response, Decipher created the Young Jedi Collectible Card Game to target this audience. This game used images exclusively from the new movies, while the original Star Wars CCG continued to use images only from original trilogy until 2001.

In 1999, Decipher made an attempt to merge their previous successes by creating a licensed card game designed to target the party game audience. They acquired the license for Austin Powers: The Spy Who Shagged Me and created the Austin Powers Collectible Card Game. However, because the company was better known as a card-gaming company than a party-game company, by that point the game was seen as a poor attempt at a card game and ultimately failed, with production being put indefinitely on hold after the initial release.

In 2001, Decipher attempted to capitalize further on their successful Star Wars games by creating a third game called Jedi Knights Trading Card Game. This game was distinct from the others because all of the card images were entirely computer generated. This enabled them to create scenes not seen in the movies, or from new angles. They also increased the breadth of licenses by acquiring the card game license for the new Lord of the Rings series of films being produced by New Line Cinemas beginning that year. This acquisition became even more important at the end of the year when it was announced that Decipher lost the Star Wars license, which ended production on all three Star Wars games.

Decipher made more changes to its target markets in 2002, this time by expanding into role-playing games. Decipher acquired most of the gaming studio from Last Unicorn Games, and extended the licenses that they already held in order to create the Star Trek and Lord of the Rings role-playing games, using a new CODA System which they developed. They also relaunched the Star Trek CCG with a new 2nd Edition, drawing on many of the same game mechanics that had made the first edition so popular, but streamlining them to be easier to learn for new players.

The following year, in 2003 Decipher made another attempt to enter the younger player CCG market, which was now dominated by Yu-Gi-Oh. They acquired the licenses for and released new games based on the popular .hack and Beyblade series'. Although the Beyblade Trading Card Game was short-lived, the .hack//Enemy Trading Card Game was well-received and lasted several years.

In 2004, they produced another license-based children's game, this time based on the Mega Man NT Warrior series. They also created their first non-franchised card game entitled Wars, which utilized the same basic game mechanics that had made their original Star Wars CCG so popular.

2005 was a hard year on the company. With the wavering success of the .hack and Mega Man cartoons, they were forced to cancel both lines. The Wars game had failed to gain the audience they'd hoped for, because it lacked the brand recognition associated with most of their other games and so it was put indefinitely on hold. After a brief attempt at a resurgence in the form of digital media, they shut down their RPG lines as well. With the overall decline of the gaming industry, in addition to embezzlement which cost the company millions,^[4] the company suffered significant financial losses and was forced to layoff as many as 40 employees.

For the next two years Decipher focused on their two remaining properties, Star Trek and Lord of the Rings. However, in 2007 with the expiration of Decipher's license, the company released their final expansion set for the Lord of the Rings TCG, Age's End.^[5] On December 12, 2007 Decipher also issued a press release announcing the end of the Star Trek CCG line of product with the next expansion, What You Leave Behind.^[6]

During the holiday season of 2007, Decipher replaced their traditional home page with a teaser promising a that "a player revolution is coming in 2008."^[7] On March 30, 2008 Decipher began looking for Founding Members for their new game series Fight Klub.^[8] Fight Klub was designed to be a new style of CCG, using a unique new marketing model. It was released in February 2009, and is themed on combat between (typically macho) characters from several film licences, such as Rambo, Mr. Blonde, and Chuck Norris.

Embezzlement and financial difficulties

In March 2009, it was reported^[9] that Holland's brother-in-law Rick Eddleman had pleaded guilty to embezzling over $1.5 million (USD) from Decipher, Inc. since the year 2000. Eddleman had been VP Finances for Decipher since 1993 and used his position to write checks to himself and to use company credit cards for personal purposes. The losses contributed to the company's decision to lay off more than 90 employees.

Eddleman faced a maximum sentence of 12 years in prison for 12 counts of embezzlement and a settlement of a civil lawsuit against him by Decipher for $8.9 million. On July 27, 2009, he was sentenced to six years and five months in prison.^[10][11]

WARS Fiction

In collaboration with science fiction author Michael A. Stackpole Decipher, and Stackpole, created numerous eBook PDFs of fiction work for the WARS fictional universe. These PDFs can still be found on the Decipher website, under "WARS".

• Writers for WARS include:
  • Michael A. Stackpole
  • Chuck Kallenbach

Player spin-off organizations

Following Decipher's loss of the Star Wars franchise rights in 2001, Decipher employees and volunteers of the card game created a new entity entitled the "Star Wars Customizable Card Game Players Committee" (or SWCCGPC).^[12][13] Decipher donated over one million dollars in product, promotional materials, and financial backing to the Players Committee to continue support and tournament organization of the game indefinitely.^[14] Since 2002, the Players Committee has created several new virtual card sets for the game.^[15]

Games

Card games

• Star Trek Customizable Card Game^[1] (1994–2007)
• Star Trek Online Customizable Card Game^[16]
• Tribbles Customizable Card Game^[17]
• Star Wars Customizable Card Game (1995–2001)
• Young Jedi Collectible Card Game^[18] (1999–2001)
• Austin Powers Collectible Card Game (1999)
• Jedi Knights Trading Card Game^[19] (2001)
• The Lord of the Rings Trading Card Game^[1][20] (2001–2007) (Winner of the 2001 Origins Award for Best Trading Card Game^[21])
• .hack//ENEMY Trading Card Game (2003–2005) (Winner of the 2003 Origins Award for Best Tradeable Card Game^[22])
• Beyblade Trading Card Game (2003)
• MegaMan NT Warrior Trading Card Game (2004–2005)
• WARS Trading Card Game (2004–2005)
• Fight Klub (2008)
• Boy Crazy

Role-playing games

• Star Trek Roleplaying Game (2002–2003, 2005)
• Lord of the Rings Roleplaying Game (2002–2003, 2005) (Winner of the 2002 Origins Award for Best Role-playing Game^[23])

References

1. ^ ^{a b c} Lardas, Mark (2003). "Decipher Cracks the Code to Lasting Success". TDmonthly 2 (9). http://www.toydirectory.com/monthly/Sept2003/coolcompany.asp. Retrieved 2007-10-02. 
2. ^ "Review of The Lord of the Rings Roleplaying Game". RPGnet. 2003. http://www.rpg.net/reviews/archive/9/9399.phtml. Retrieved 2007-10-03. 
3. ^ Kathy McCracken (2004-07-19). "The History of Star Trek CCG: The Timeline". Decipher, Inc. http://www.decipher.com/content/2004/st10/sttimeline.html. Retrieved 2008-09-19. 
4. ^ "Waterside bets on cards". Waterside Capital Corporation. http://www.watersidecapital.com/Waterside-bets-on-cards.html. Retrieved 2008-02-02. 
5. ^ "Lord of the Rings TCG Ending Long Run". Decipher, Inc.. Archived from the original on 2007-08-25. http://web.archive.org/web/20070825005405/http://decipher.fanhq.com/Articles/Article.aspx?ID=1263. Retrieved 2007-10-02. 
6. ^ "Star Trek CCG Ending Long Run". Decipher, Inc.. Archived from the original on 2007-12-11. http://web.archive.org/web/20071211010352/http://decipher.fanhq.com/Articles/Article.aspx?ID=1303. Retrieved 2007-12-05. 
7. ^ "Happy Holidays!". Decipher, Inc.. http://reinvent.decipher.com/. Retrieved 2007-12-30. 
8. ^ "Fight Klub". Decipher, Inc.. http://www.decipher.com/fightklub/blog/. Retrieved 2008-03-31. 
9. ^ "Norfolk man pleads guilty to embezzling more than $1.5m". The Virginian-Pilot. http://hamptonroads.com/node/501025. Retrieved 2009-03-10. 
10. ^ WTKR - "Rick Eddleman to spend over 6 years in prison for fraud"
11. ^ HamptonRoads.com - "Game company embezzlement was betrayal to family"
12. ^ Decipher.com announcement
13. ^ StarWarsCCG.org
14. ^ TheForce.net - "Star Wars PC Gets Generous Decipher Donation"
15. ^ TheForce.net - "Player's Committee Announces the First Virtual Card Set"
16. ^ Herndon, Cory. "Star Trek Online Customizable Card Game (review)". SciFi.com. Archived from the original on 2007-08-22. http://web.archive.org/web/20070822011555/http://www.scifi.com/sfw/issue206/games.html. Retrieved 2007-10-02. 
17. ^ Herndon, Cory. "Tribbles Customizable Card Game (review)". SciFi.com. Archived from the original on 2007-08-30. http://web.archive.org/web/20070830155626/http://www.scifi.com/sfw/issue181/games.html. Retrieved 2007-10-02. 
18. ^ "Young Jedi CCG (Review)". kidzworld.com. http://www.kidzworld.com/article/1320-young-jedi-ccg. Retrieved 2007-10-03. 
19. ^ Bates, Lee. "Jedi Knights Trading Card Game (Review)". SciFi.com. Archived from the original on 2007-08-30. http://web.archive.org/web/20070830195011/http://www.scifi.com/sfw/issue199/games.html. Retrieved 2007-10-03. 
20. ^ Kitchens, Kevin (2003). "Review: Lord of the Rings Trading Card Game". gamingvoice.com [1]. Archived from the original on 2007-10-14. http://web.archive.org/web/20071014185944/http://gamingvoice.com/gvmain/reviews/offline/lotrtcg.asp. Retrieved 2007-10-03. 
21. ^ "Origins Award Winners (2001)". Academy of Adventure Gaming Arts & Design. Archived from the original on 2008-02-02. http://web.archive.org/web/20080202042430/http://www.originsgamefair.com/awards/2001/list-of-winners. Retrieved 2007-10-02. 
22. ^ "Origins Award Winners (2003)". Academy of Adventure Gaming Arts & Design. Archived from the original on 2007-11-05. http://web.archive.org/web/20071105015159/http://www.originsgamefair.com/awards/2003. Retrieved 2007-10-02. 
23. ^ "Origins Award Winners (2002)". Academy of Adventure Gaming Arts & Design. Archived from the original on 2007-11-14. http://web.archive.org/web/20071114163353/http://www.originsgamefair.com/awards/2002/list-of-winners. Retrieved 2007-10-02. 

External links

• Decipher's website
• Star Wars CCG Players Committee