FF Dax


FF Dax
FFDAX SAMPLE.svg
Category Sans-serif
Designer(s) Hans Reichel
Foundry FSI FontShop International
Dax sample.png
Sample

FF Dax is a humanist sans-serif typeface designed by Hans Reichel, published by FontFont library. The typeface is popular in advertising and in marketing. Other designs, Barmeno and Sari, more bulbous cousins of FF Dax with curvier ends, have also been designed by Reichel.

The UPS Sans typeface, used in most of United Parcel Service branding since 2005, is a modified version of FF Dax. W.M. Morrison, the British supermarket chain uses FF Dax on most in-store promotional material, hanging product location signs, and points of interest around the store - such as special offers and two-for-one deals.

In 2005 Hans Reichel reworked FF Dax into a cleaner, more mature text face called FF Daxline.

Adoption

FF Dax is widely adopted in several advertising materials, it is also used as a branding font by a few organisations and companies.

The typeface was adopted in the United Kingdom by David Cameron in 2005 as part of the branding for his campaign for leadership of the Conservative Party. After Cameron was elected, the party was immediately rebranded in the style of the Cameron campaign, and Dax was used for a new version of the party logo and across all its subsequent advertising, leaflets and website, until being replaced by Lucida Sans in October 2006.

FF Dax is also used in the branding of the New Democratic Party of Canada, the Matterhorn Gotthard Bahn of Switzerland and the Norwegian Progress Party.

FF Dax is also used by the New Scientist magazine as its main header text for their publications, banners and ads.

Banks in Canada (Bank of Montreal) and the Philippines (Bank of The Philippine Islands) use FF Dax for marketing and publications.

FF Dax is additionally used in the TV sitcom How I Met Your Mother for the title.

Air Malta adopted the typeface for their new logo.

Virgin Mobile also used the typeface for some parts of their logo.

See also

External links



Wikimedia Foundation. 2010.

Look at other dictionaries:

  • DAX — Performanceindex ISIN DE0008469008 WKN 846900 Symbol DAX RIC ^GDAXI Bloomberg Code …   Deutsch Wikipedia

  • Dax — Saltar a navegación, búsqueda Para otros usos de este término, véase DAX. Dax Dacs Escudo …   Wikipedia Español

  • Dax (Star Trek: Deep Space Nine) — Dax Star Trek: Deep Space Nine episode Enina Tandro tells Odo of her relationship with Curzon Dax. Episode …   Wikipedia

  • Dax (Landes) — Dax …   Deutsch Wikipedia

  • Dax — may refer to: In French geography: Arrondissement of Dax, an arrondissement of the Landes département of France Town of Dax, Landes, France In Star Trek: Dax (DS9 episode), the seventh episode in the first season of Star Trek: Deep Space Nine Dax …   Wikipedia

  • Dax, Landes — Dax Fontaine chaude …   Wikipedia

  • Dax Riggs — performing June 6, 2008, at Lola s Saloon, Ft. Worth, TX. Background information Born October 15, 1973 ( …   Wikipedia

  • Dax (Homonymie) — Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom. Toponyme Dax : ville française des Landes Patronyme Adrien Dax (1913 1979) : peintre français Danielle Dax (« Danielle Gardner ») (née …   Wikipédia en Français

  • DAX Rush — Manufacturer DJ Sports Cars International Ltd Class Sports car Body style Roadster …   Wikipedia

  • Dax Lo — Saltar a navegación, búsqueda Dax Lo, interpretado por Gareth Yuen, es un personaje de ficción en la serie de televisión Power Rangers: Operación Sobrecarga. En Power Rangers: Operación Sobrecarga Dax Lo es el Ranger Azul Sobrecarga. Es un doble… …   Wikipedia Español

  • Dax Riders — Surnom Dax Riders Pays d’origine  France Paris Genre musical Electro Funk French Touch Années d activité …   Wikipédia en Français


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.