KRVU-LP

Infobox_Broadcast
call_letters = KRVU-LP/KZVU-LP
station_
station_slogan = "The Northstate's Sports Leader"
station_branding = My 21 (formerly UPN 21)
analog = KRVU: 21 (UHF) KZVU: 22 (UHF)
digital = 20-2 (subchannel of KCVU)
(returning to own broadcasts in 2009)
other_chs = K04QC Oroville
affiliations = My Network TV
founded = KRVU: September 2, 1993
KZVU: July 30, 1993
airdate = July 11, 1997
location = Redding / Chico, California
callsign_meaning = Redding
View (U)
-or-
K Redding/Sacramento Valley UHF
owner = Sainte Partners II, L.P.
former_affiliations = UPN (1997-2006)
effective_radiated_power = 60 kW
homepage = [http://www.my21.tv/ www.my21.tv]

KRVU-LP (KRVU-TV on air) My 21 is the My Network TV Network affiliate based in Chico, California (city of license is Redding, California). The station is owned and operated by Sainte Partners II, L.P. of Modesto, California, founded by the late Chester Smith in 1993. The company chief executive officer is Robert Castro and the station's general manager is Doug Holroyd. Sainte also owns KCVU-TV (a FOX affiliate, of which also KRVU is a DT subchannel of KCVU), KUCO-LP (Univision) and KXVU-LP (Telemundo) in Chico, two stations in Medford, Oregon, KFBI-LP and KMCW-LP (Telemundo), and operates with four stations in Eureka, California. KRVU/KZVU broadcast on cable channel 13 on Comcast in Chico and Charter in Redding.

My 21 is the North Valley's broadcast source for KTVU's "Ten O'Clock News" and has broadcast reruns on former KHSL-TV mainstay program "The Moriss Taylor Show" since the late 1990's.

KRVU became the primary affiliate of the newly-formed My Network TV on September 5, 2006. They were an affiliate of UPN since the mid-1990s, but changed its affiliation following the merger of UPN and WB to become the CW Network (CW affiliate KIWB is now owned by Catamount Broadcasting).

KRVU shares the "My 21" moniker with KAME-TV of Reno, Nevada.

Other local programming

o You Want To Be A Star (2005)

KRVU debuted a new local version of American Idol called "So You Want To Be A Star", hosted by actress/singer Linda Regan, in 2005. The show was an instant smash with Redding resident Kim Walker winning the competition and getting a chance to sing the Star-Spangled Banner at a Sacramento Kings NBA game at ARCO Arena in Sacramento, California in February 2005. She was interviewed by Kings broadcaster Jim Kozimor during halftime for the UPN 21 audience only. However, commentators Grant Napear and Jerry Reynolds plugged the show and the station during the broadcast which also aired on KXTV in Sacramento. A second season of "So You Want To Be A Star" was planned, but the primary sponsors backed out and the project was abandoned. (Sister station KCVU-TV FOX 30 holds a local contest called "Northern California Idol", where the winner gets a bid to audition for "American Idol", thus was the inspiration for the series).

Cable Coverage/DTV

*Charter Communications (Redding, Red Bluff, and Alturas)
*Comcast (Chico)
*DCA CableVision (Palo Cedro)
*Time Warner (Burney)
*Northland Cable Television (Mt. Shasta/Yreka)

My 21 is on channel 13 on all cable systems in the Redding/Chico market except for Northland Cable TV in Mt. Shasta and Yreka, which is on channel 2.

My 21 will "flash-cut" from its SD feed on channel 30.2 back to an HD feed on its own channels 21 and 22 at 6 kW in 2009.

Past General Managers

* Melvin J. Querio, founding GM (1993-1996, died)
* John Stahl (1996-1998, now GM at KHSL-TV)
* Doug Holroyd (1998-present)

External links

* [http://www.my21.tv/ KRVU 21's website]
* [http://www.myfoxchico.com/ KCVU 30's website]
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