- EVA Air
Founded 8 March 1989 Hubs Taiwan Taoyuan International Airport (Taipei) Focus cities Frequent-flyer program Evergreen Club Airport lounge Evergreen Lounge Subsidiaries Uni Air Fleet size 56+28 orders Destinations 50 (incl. cargo) Company slogan Sharing the World, Flying Together Parent company Evergreen Group Headquarters 376, Hsin-Nan Rd., Sec. 1, Lujhu, Taoyuan County, Taiwan Key people Website www.evaair.com
EVA Airways Corporation (pronounced "E-V-A Air(ways)"; Chinese: 長榮航空; pinyin: Chángróng Hángkōng; Pe̍h-ōe-jī: Tióng-êng Hâng-khong) (TWSE: 2618) is an airline based at Taiwan Taoyuan International Airport near Taipei, Taiwan, operating passenger and dedicated cargo services to over 40 international destinations in Asia, Australia, Europe and North America. EVA Air is largely privately owned and flies a fully international route network. It is the second largest Taiwanese airline, next in size to its main rival, China Airlines. EVA Air is headquartered in Lujhu, Taoyuan County.
Since its founding in 1989 as an affiliate of shipping conglomerate Evergreen Group, EVA Air has expanded to include air cargo, airline catering, ground handling, and aviation engineering services. Its cargo arm, EVA Air Cargo, links with the Evergreen worldwide shipping network on sea and land. Its domestic and regional subsidiary, UNI Air, operates a medium and short-haul network based in Kaohsiung, Taiwan.
EVA Air operates a mixed fleet of Airbus, Boeing, and McDonnell Douglas aircraft, with Airbus A330, Boeing 747, and Boeing 777 airliners primarily used on passenger routes, along with Boeing 747 and MD11 freighters used on cargo routes. The airline was one of the first carriers to introduce the premium economy class, which it debuted in 1991. EVA Air's slogan is "Sharing the World, Flying Together."
- 1 History
- 2 Corporate affairs and identity
- 3 Destinations
- 4 Fleet
- 5 Services
- 6 See also
- 7 References
- 8 External links
In September 1988, during the 20th anniversary celebration of Evergreen Marine Corporation’s founding, company chairman Chang Yung-fa announced his company’s intentions to establish Taiwan’s first private international airline. The opportunity to create a major Taiwanese airline had just arisen following a decision by the Taiwanese government to liberalise the country’s air transportation system. Government requirements still mandated global experience and financial capital requirements for any company seeking permission to initiate international airline service from Taiwan.
Upon recipient of regulatory approval, EVA Airways Corporation was formally established in March 1989. The airline was originally to be called Evergreen Airways, however this was deemed too similar to the unrelated Evergreen International cargo airline. In October 1989, the newly-formed EVA Airways Corporation placed a US$3.6 billion order for 26 aircraft from Boeing and McDonnell Douglas, including Boeing 747-400 and MD-11 airliners.
Operations began on 1 July 1991 with a small fleet of EVA Air Boeing 767-300ER aircraft featuring business and economy class seating. Initial destinations from Taipei were Bangkok, Seoul, Jakarta, Singapore, and Kuala Lumpur. By the end of the year, the EVA Air network had expanded to include additional cities in East Asia and its first European destination, Vienna. First year revenues reached US$40 million.
Expansion in the 1990s
In 1992, EVA Air received the first of its Boeing 747-400 aircraft on order, and launched its premium economy class, "Economy Deluxe," on its 747 transpacific flights to Los Angeles, beginning in December of that year. EVA Air's premium economy cabin, one of the first in the airline industry, featured a wider 2-4-2 abreast configuration, legrests, individual seatback video, and enhanced meal services. EVA Air's Economy Deluxe cabin (later renamed "Evergreen Deluxe" and "Elite Class") proved popular with the traveling public. For international services, EVA Air's 747s were configured with 104 premium economy seats as part of a 370-seat, four-class cabin, in addition to first, business and economy classes. In 1993, EVA Air added flights to Seattle, New York, Bangkok and Vienna with the Boeing 747-400.
By 1994, EVA Air was providing regular service to 22 destinations worldwide, and carrying over 3 million passengers annually. In 1995, the airline posted its first profit on revenues of US$1.05 billion, one year ahead of schedule. Internationally, EVA Air's rapid expansion and increased passenger volume was boosted by its safety record, in contrast to its primary competitor, China Airlines. In addition to receiving IOSA (IATA Operational Safety Audit) certification, EVA Air in 1997 achieved simultaneous official ISO 9002 certification in the areas of Passenger, Cargo, and Maintenance Services.
Dedicated EVA Air Cargo operations began in April 1995, with the first weekly McDonnell Douglas MD-11 freighter flights to Taipei, Singapore, Penang, San Francisco, New York, and Los Angeles. EVA Air Cargo's fleet was expanded to five freighters by the end of the year. Previously, EVA Air Cargo operations mainly relied on passenger aircraft cargo space.
In the mid–1990s, EVA Air expanded into the domestic Taiwan market by acquiring shares in Makung International Airlines, followed by Great China Airlines and Taiwan Airways. On 1 July 1998, all three carriers, as well as EVA's existing domestic operations, merged under the UNI Air title. UNI Air became EVA Air's domestic intra-Taiwanese subsidiary, operating shorthaul flights out of its base in Kaohsiung, Taiwan's southern port and second-largest city.
Maturation in the early 2000s
In 2000, EVA Air embarked on its first major long-haul fleet renewal. The airline became a launch customer for the Boeing 777-300ER, ordering four aircraft plus eight options. At the same time, the airline placed three orders for the Boeing 777-200LR. In January 2001, EVA Air ordered its first Airbus aircraft, the A330-200. The Boeing 777 aircraft were intended for United States and European services, while the Airbus A330 aircraft were intended for regional Asian routes.
In 2001, EVA Air began listing public stock offerings on the Taiwan Stock Exchange. Initially, one percent of the company's shares was offered over-the-counter, with one-quarter held by parent company Evergreen Marine Corporation and EVA Air employees, respectively. In 2002, EVA Air underwent internal corporate reforms, with staff reductions and streamlined management. This culminated a process which had begun in 1997, when the Asian currency crisis began affecting profitability. The 2002–2003 SARS contagion also affected passenger traffic for medium-haul flights in Southeast Asia, while long-haul flights to North America, Japan, and Europe were less affected.
In 2004, EVA Air converted its remaining eight options for Boeing 777-300ERs into firm orders. The first Boeing 777-300ER entered service as EVA Air's new flagship aircraft in July 2005. With the arrival of its new Boeing 777s, EVA Air launched a comprehensive revamp of its cabins, introducing lie-flat seats in its new Premium Laurel business class cabin, and upgrading its premium economy product to the new Elite Class cabin. The airline's A330s were introduced with two-class Premium Laurel and Economy cabins. In December 2005, EVA Air and its associated divisions had 5,098 employees, and the airline's network spanned 40 passenger destinations worldwide, with additional cargo destinations.
Repositioning in the late 2000s
In 2007, EVA Air announced a nonstop Taipei to New York (Newark) service, to be operated with its new long-range Boeing 777-300ERs. At the same time, the airline withdrew passenger service from Taipei to Paris. On Oct. 31, 2008, EVA Air announced a resumption of Taipei to Paris service with thrice-weekly passenger flights beginning January 21, 2009. In 2008, the airline also announced the suspension of services to Auckland. The carrier also prepared to increase direct flights to China, after initiating weekly charter flights in July 2008 following changes to the Three Links travel agreements.
For the 2007–2008 period, EVA Air coped with a 34% surge in fuel prices, which contributed to a US$61.2 million 2007 loss. In August 2008, EVA Air reported a second quarterly loss due to increased fuel costs. In response, the airline implemented cost-saving measures, including flight schedule reductions and fee increases. In early 2008, EVA Air's business office in El Segundo, California, announced a major staff reduction, with over half the staff advised that they would no longer be employed by May 2008. Functions performed by those local staff were first shifted to Taiwan, some of which (such as reservation call center) were then later on moved to China.
EVA Air carried 6.2 million passengers in 2007, and employed 4,800 as of April 2008. In 2008, EVA Air's Elite Class cabin received the "Best Premium Economy Class" award in Skytrax's annual World Airline Awards. The carrier returned to profitability in the first quarter of 2009, with a US$5.9 million net gain. In August 2010, EVA Air was named to the top 10 list of international airlines in Travel+Leisure's World's Best Awards.
In 2010, EVA Air released a newsflash about their service to Toronto, which began on 29 March 2010. In November 2010, EVA Air began nonstop flights connecting the inner-city Taipei Songshan and Tokyo Haneda airports. In 2010, Chang Kuo-wei, son of Chang Yung-fa, returned to serve as EVA Air's president, and the carrier recorded increased sales and yearly profits. In February 2011, the carrier announced that it had applied for airline alliance membership with Star Alliance. In June 2011, the carrier began nonstop flights from Taipei to Guam.
Corporate affairs and identity
As of 2011, EVA Air's corporate leadership is headed by Chairman Lin Bou-shiu and President Chang Kuo-wei. EVA Air's president plays a primary role in managing EVA's business operations. Other members of EVA Air's board manage support and service services of the company, including its catering and maintenance divisions. Related areas outside EVA Air's direct management include UNI Holidays, Evergreen's Evasión travel service and Evergreen Laurel Hotels. EVA Air has its headquarters, known as the EVA Air Building, in Luzhu, Taoyuan County.
EVA Air is largely privately-owned. Primary shareholders are Evergreen Marine Corporation (20%), Evergreen founder Chang Yung-fa (15%), and Evergreen International Corporation (11%). Foreign investors and individual stockholders combined hold 28% of EVA Air shares.
EVA Air has differentiated its onboard service by using the order of "Taiwanese (Hokkien)–Mandarin–Hakka–English/foreign languages" for its cabin announcements on every flight. This was part of the company's emphasis on Taiwanese identity and languages for the airline. However, EVA Air has since switched the order of Hokkien and Mandarin. EVA Air also used Taiwanese folk songs in its boarding music, including an orchestral form of "Longing for Spring Wind" performed by the Evergreen Group's Evergreen Symphony Orchestra.
Name and logo
The name "EVA" was taken from two letters of "Evergreen" and the first letter of "Airways." The name "EVA" is always spelled in capital letters. The airline uses the logo of its parent company, using green with an orange trim.
Livery and uniforms
The standard EVA Air livery utilizes dark green, signifying durability, and orange, representing technological innovation. The tail globe logo is intended to represent stability and reliability, and its positioning on the tail, with one corner off the edge, represents service innovation. The EVA Air livery was updated in 2002, adding a larger typeface and the use of green covering the aircraft below the window line. The tail design and logo remained unchanged.
Since 2003, EVA Air has adopted its current uniform, featuring dark green dresses with cropped jackets. Chief pursers are distinguished by orange highlights, gold bands, and orange stripes; flight attendants feature green trim and white stripes. The current uniform replaced the former green-and-orange necktie ensembles used in EVA Air's first twelve years.
EVA Air has used different slogans throughout its operational history. The first slogan appeared on English advertising in the United States, while the 1996 and 2003 versions were introduced internationally in both English and Mandarin. In 2005, a second "Sharing the world" slogan was introduced to complement the arrival of the airline's Boeing 777s. EVA Air slogans have been as follows:
EVA Air Cargo
Founded concurrently with the passenger operations of EVA Air, EVA Air Cargo operates facilities in Europe, Asia, and North America. Its cargo operations have diversified to include transportation of high-tech equipment and special care items such as museum artwork and live zoological specimens. EVA Air has stated its goal of achieving a 50/50 split in revenues between its passenger and cargo operations. The airline's cargo operations are mainly operated via a fleet of Boeing 747-400, MD-11 dedicated freighters, Boeing 747-400 Combi aircraft, and additional belly cargo space on passenger aircraft.
Following the establishment of its A330 fleet and the introduction of Boeing 777 long-haul aircraft, the airline converted some of its older Boeing 747-400 passenger aircraft to freighters to meet cargo market demands. EVA Air Cargo established its European Cargo Center in Brussels in 2003 and opened its Southern China Cargo Center in Hong Kong in 2006.
As of 2007, EVA Air Cargo has 43 weekly cargo flights to London, Vienna, Brussels and US destinations including Los Angeles, Dallas/Ft. Worth, Chicago, Atlanta and New York. The carrier also has code-shares with international airlines including Air Nippon (a subsidiary of All Nippon Airways), British Airways World Cargo, Austrian Airlines and Lufthansa Cargo.
In recent years, the airline has focused its North American cargo operations solely on point-to-point routes. By 2004, EVA Air Cargo ranked among the world's top 10 largest air freight companies. Industry publication Air Cargo World ranked EVA Air Cargo 6th out of 50 in its 2008 Air Cargo Excellence Survey, a measure of cargo service customer service and performance. In 2008, EVA Air handled the transport of two Chinese pandas, donated as a gift to the Taipei Zoo.
Maintenance and support
EVA Air service divisions further include pilot and cabin attendant training facilities, along with its Evergreen Sky Catering and Evergreen Airline Services ground support divisions. EVA Air has partnered with General Electric since 1998 to operate the Evergreen Aviation Technologies Corporation (EGAT), a heavy maintenance and aircraft overhaul service. Evergreen Aviation Technologies Corporation provides safety, repair, and refit services for EVA Air, other airlines' aircraft, and has handled the modification of four Boeing 747 Large Cargo Freighter aircraft for Boeing's 787 Dreamliner program.
Most EVA Air flights originate out of Taiwan Taoyuan International Airport, its main hub near Taipei, Taiwan. At Taiwan Taoyuan International Airport, EVA Air's flight operations are concentrated in Terminal 2. Additionally, EVA Air and its domestic subsidiary UNI Air operate numerous flights out of Kaohsiung International Airport. A focus city for EVA Air outside Taiwan is Bangkok's Suvarnabhumi Airport, with westerly connections to all its European destinations except for Paris.
Through the mid 2000s, EVA Air's route network was affected by the political status of Taiwan, which has historically limited access for Taiwanese airlines to Europe and certain Asian countries. Because Taiwanese carriers did not have direct access to China, EVA Air has used Hong Kong and Macau as interline destinations. EVA Air operated regular charter flights to China in 2008. The airline began regularly scheduled, direct cross-strait operations in December 2008, following the restoration of direct travel links.
EVA Air has existing codeshare agreements with over a dozen carriers, which include the following (* denotes Star Alliance members). As of 2011, EVA Air has applied for airline alliance membership with Star Alliance.
The EVA Air fleet consists of the following aircraft as of December 2010:
EVA Air Fleet Aircraft Total Orders Passengers Notes J Q Y Total Airbus A330-200 11 — 24 — 228 252 — Airbus A330-300 1 3* 30 — 279 309 *Leased, to be delivered in 2011 Boeing 747-400 3 — 36 56 280 372 To be replaced by 777-300ER Boeing 747-400M 4 — 28 86 162 276 To be replaced by 777-300ER Boeing 777-300ER 15 42
— McDonnell Douglas MD-90-30 6 — 12 — 122
To be phased out
5 leased from Uni Air
EVA Air Cargo Fleet Boeing 747-400F 3 0 120,000 kg (260,000 lb) — Boeing 747-400SF 6 0 120,000 kg (260,000 lb) Converted passenger aircraft McDonnell Douglas MD-11F 8 0 90,800 kg (200,000 lb) — Total 57 3
In October 2005, EVA Air launched a campaign with Japanese company Sanrio to create the "Hello Kitty Jet," featuring the popular Japanese character. Using the airline's A330-200, the exterior adopted a livery of Hello Kitty characters. A year later, the airline launched a second Hello Kitty Jet. The aircraft featured a Hello Kitty motif on exterior and interior fittings and features. Both planes were used to serve Japanese destinations, and from mid–July 2007, also Taipei-Hong Kong routes. The original Hello Kitty livery was retired in 2009, but in 2011 EVA Air announced its return in redesigned form to mark the carrier's 20th anniversary and renew interest in Japanese tourism. For this occasion, EVA Air had ordered brand-new Airbus A330-300s to be painted in an all-new Hello Kitty livery.
In July 2006, EVA Air's third new Boeing 777-300ER was Boeing's center stage at the 2006 Farnborough Airshow in a static display. The aircraft, with its special 777-300ER "Rainbow" livery, was leased by Boeing for a week to be presented at the show. The first three EVA Air Boeing 777 aircraft feature this livery.
For the 2010 Taipei International Flora Exposition, EVA Air debuted a floral-inspired design for its A330-200 aircraft, highlighting the carrier's official sponsorship of the event; the "Flora Expo cabin concept" introduced interior products such as in-flight meals with a flower motif.
EVA Air's long-haul fleet is based on the Boeing 777-300ER, with the carrier's initial order for 15 all delivered by 2011. In 2006, the airline decided against its existing three Boeing 777-200LR orders (stating that with the 777-300ERs it has sufficient passenger capacity), and the 777-200LR orders were converted into 777-300ER orders. Despite the airline's focus on cargo operations, EVA Air in 2007 indicated it had no current plans to acquire the Boeing 777 Freighter. Instead, with the arrival of additional passenger Boeing 777 aircraft, EVA Air transferred more Boeing 747 aircraft to freighter operations. In late 2010, EVA Air indicated it planned to lease three A330-300 aircraft for Asian routes in 2011. In mid 2011, EVA Air announced plans to acquire a further 10 777-300ERs to complete the replacement of its 747-400 aircraft on Europe and U.S. routes, along with 15 A321 series narrow-body jets to replace its MD-90 fleet.
At Taiwan Taoyuan International Airport, EVA Air has introduced the EVA Air Check-in Kiosks at T2, counters 6A, allowing passengers to check-in and print their boarding passes electronically since December 2009. The kiosks are currently available at Taiwan Taoyuan International Airport and Taipei Songshan Airport. Over time, EVA will install these counters in airports in China and international EVA Air destinations. Previously, if passengers were to check in for an EVA Air flight, they would have to go to an airline representative at the counters.
EVA Air offers three classes of service on its long-haul flights: "Premium Laurel" (business), "Elite Class" (premium economy) and Economy Class. All cabins feature satellite phones, audio video on demand (AVOD) entertainment, SMS service, and in select Boeing 777 cabins, mood lighting. Domestic and short-haul international services flown by EVA Air and UNI Air MD-90 aircraft also feature a short-haul business class.
In the later half of 2007, EVA Air's Boeing 747-400 fleet (except Combi aircraft) was upgraded to feature the airline's latest seating classes; the addition of Premium Laurel class on the Boeing 747-400 succeeded the previous "Super First" and "Super Business" cabins.
Premium Laurel, EVA Air's new business class cabin, was introduced in 2003 with the A330-200, and expanded to more destinations with the Boeing 777-300ER in 2005 and refitted Boeing 747-400 (replacing "Super First") in 2007. Seats are pitched at 1,549 mm (61.0 in) in Premium Laurel in a pod-style layout, and can convert to an angled lie-flat bed. Laptop power is available. Premium Laurel class seating is in a 2–2–2 abreast arrangement on the Boeing 777, Boeing 747 (2–2 in the forward nose section), and A330. In the 747 Combi there are recliner seats with 1,120 mm (44 in) seatpitch and there is no in-seat power.
Elite Class, EVA Air's premium economy product, is offered in a dedicated cabin on the Boeing 777 and 747. Elite Class has wider seating and legroom (in a 2-4-2 layout), and a seat similar to short-haul business class with an extendable legrest, 970 to 1,020 mm (38 to 40 in) pitch, adjustable winged headrests, and laptop power. Service levels in Elite Class are similar to Economy Class, but food and amenities are improved, along with the seating. Elite passengers further receive an amenity kit on most flights.
Economy Class is available on all EVA Air aircraft, featuring 840 mm (33 in) pitch, touchscreen personal entertainment screens, sliding seat cushions, and adjustable winged headrests. Each seat is also equipped with a personal handset satellite telephone which can be used with a credit card. Economy seating is in 3–3–3 arrangement on the Boeing 777, 3–4–3 (main deck) and 3–3 (upper deck) on the Boeing 747, and 2–4–2 on the A330. In Economy Class of the Boeing 747-400 Combi, there is no personal entertainment.
EVA Air's audio video on demand (AVOD) entertainment system, Star Gallery, is available in all classes, except Boeing 747-400 Combi and MD-90 aircraft. This system has 40 movies and short features, interactive games, and over 100 music albums. Programs are mainly in Mandarin and English, with some selections in Japanese, German and French.
Sky Gallery entertainment categories include such areas as Sky Hollywood (films), Sky Concert Hall (music and playlist creator), Kids' World (entertainment geared toward younger travelers), among others. The Panasonic Avionics 3000i system can display Mandarin, English, or Japanese text. Since 2005, customers can also send SMS text messages and emails to the ground using their personal handsets and seatback screens. On Boeing 747-400 Combi, non-AVOD personal entertainment screens are available in Super Business Class and Evergreen Deluxe. Seatback video is not available on the MD-90s and in Economy Class on Boeing 747-400 Combi aircraft.
VERVE is EVA's inflight magazine and features articles in English, Mandarin and Japanese. EVA Air's duty-free shopping brochure, EVA Air Sky Shop, is included at each seat in either paper or video form, with sales occurring in-flight, typically after meal services. EVA Air also stocks a supply of newspapers and magazine publications on international flights, selection depending on route.
EVA Air offers a variety of meals on intercontinental routes, depending on seat class, destination and flight length. Western and Eastern menu selections are typically offered, including seasonal menu selections varied by destination. Special meal offerings can be requested in each class during booking, including children's, religious, vegetarian, and other meals.
In Premium Laurel Class, passengers can pre-order gourmet entreés, depending on destination, including specialties produced by Din Tai Fung, the award-winning Taiwanese restaurant. Premium Laurel cabins on the Boeing 777 also feature an in-flight refreshment bar, and European wine selections are served.
EVA Air operates airline lounges, under the brand name Evergreen Lounge, in major destination airports. Passengers eligible to enter these facilities include business class passengers and Evergreen Club Diamond, Gold, and Silver card holders. EVA Air's flagship lounge, located at Taiwan Taoyuan International Airport, features separate The Business, The Diamond, and The Garden facilities. Other VIP lounges are operated in cooperation with partner airlines.
Evergreen Lounge services typically include refreshments, business facilities, and television and reading entertainment. The lounge at Taiwan Taoyuan International Airport, Terminal 2, has separate eating facilities at different levels; a check-in facility is reserved for Diamond card holders.
EVA Air's frequent flyer program, Evergreen Club, awards members points based on miles traveled and class of service. Evergreen Club points are redeemable for upgrades and free tickets, and can also be accumulated through credit card use, rental car agencies, Evergreen Laurel Hotels, and other participating services. Membership benefits include a dedicated reservation line, Evergreen Lounge access, additional baggage allowance with priority handling, and discounts on car rentals and hotels.
Membership into the program is free. The program is divided into four tiers: Green, Silver, Gold, and Diamond. Evergreen Club privileges are additive by membership tier, with higher tiers including all benefits listed for prior tiers. The program accepts miles flown on All Nippon Airways and Continental Airlines, provided that the flights are booked and logged according to EVA Air frequent flier rules. Co-branded American Express, Citibank, and Diners Club cards can also earn miles. Qualification levels and general benefits are as follows:
Evergreen Club Membership Tiers Tier Level Mileage requirements Membership benefits Validity General benefits (tier additive) Extra baggage VIP lounge access Green
- Accrues mileage on EVA Air and qualifying flights
- Hotel, rental, shopping discount benefits
None None Permanent Silver
30,000 miles or more
on six or more flights
within one year
- Member reservations hotline
- Wait list priority on fully booked flights
- Separate check-in counters
- Extra baggage allowance
- VIP lounge access
10 kg (22 lb) Cardholder 2 years Gold
50,000 miles or more
within one year
- Priority baggage tags
- Taoyuan lounge access when flying other airlines
- 50% bonus mileage during birth month travel
- EVA Sky Shop 10% discount
- UNI Air privileges
20 kg (44 lb) Cardholder
and 1 guest
2 years Diamond
120,000 miles or more
within one year, or Gold for
eight consecutive years
- Guaranteed booking for reservations
- Check-in wait list priority on fully booked flights
- Personalized baggage name tags
- Taoyuan Diamond member check-in lounge
- 100% bonus mileage during birth month travel
- Complimentary upgrade privileges
20 kg (44 lb) Cardholder
and 2 guests
- China Airlines
- Air transport in Taiwan
- List of airports in Taiwan
- List of Taiwanese companies
- Transportation in Taiwan
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