WSUS

WSUS

Infobox Radio station
name = WSUS
city = Franklin, New Jersey
area = Sussex County, New Jersey
branding = "WSUS 102.3"
slogan = "The Best Variety of Soft Rock"
frequency = 102.3 MHz
format = Adult Contemporary
erp = 590 watts
haat = 227 meters
class = A
owner = Clear Channel
sister_stations = WNNJ-FM, WTOC, WHCY
callsign_meaning = W SUSsex County|

WSUS (102.3 FM) is a Class A radio station serving the Sussex County, New Jersey, area. The station is licensed to Franklin, New Jersey, is owned by Clear Channel Communications and has an adult contemporary music format. Its slogan is "The Best Variety Of Soft Rock 102.3 WSUS". The station is consistently the number one radio station in Sussex County.

History

The station began on February 28, 1965, as WLVP, named after Louis VanderPlate, the station's founder. The station's studio and transmitter were located, along with VanderPlate's house, atop Hamburg Mountain, overlooking Franklin and Sussex County's central valleys. The station's power was 360 watts.

In 1971, WLVP was sold for $75,000 to Peter Bardach, an advertising executive who lived in New Jersey and worked on Madison Avenue. Bardach changed the station's call letters to WSUS. (Bardach's company was Sussex County Stereo, even though WSUS itself broadcast a mono signal for several years before actually going stereo.) James Normoyle, a veteran disc jockey who used the name Jay Edwards, was hired as Sales Manager in 1972 and later became General Manager and part owner with Bardach. Normoyle eventually became the full owner.

The station had a Top 40/Country hybrid format called "Town & Country". Half the songs played were current Top 40 Hits and half the songs country, including current hits and older songs. In 1975 WSUS changed their night-time format to Top 40/Rock mixing Top 40 and Rock cuts both old and new. During the day they continued their Top 40/Country hybrid format.

In 1973 the station moved its studios from the mountaintop to 75 Main Street in Franklin. The transmitter stayed, and the power was eventually raised to the current level of 590 watts.

WSUS liners included "All Hit Music" and "Dependable WSUS". The station was also news intensive during the day. Their news was and still is known as "First Report News". WSUS consistently was at or near the top when ratings are measured. Sussex County occasionally was a rated market when WSUS and WNNJ would pay Arbitron to take diaries in Sussex County in order to measure ratings here. This practice only happened once a year until the past 10 years. Now Sussex is rated for Spring and Summer Books. This is known as "Buying the Book". In such a practice local stations in an area pay in order to get rated for their home county. This practice is increasingly becoming common in rural areas in order to sell ads.

In the winter of 1982 with Top 40 leaning young again and WIXL doing very well with their all country format WSUS dropped the daytime Top 40/Country hybrid format during the day and the Top 40/Rock format at night and became an adult contemporary radio station. They were more of a Hot AC at night (playing slightly more rock then) but overall they were now AC rather than Top 40. The station became a slightly hotter AC by the late 1980s. The station continued with weekend specialty shows as well.

In the early 1990s WSUS gradually moved into a regular straight ahead adult contemporary format. In 1997 Jay Edwards sold WSUS to Nassau Broadcasting Partners, and channeled his earnings into a brief career in harness racing. He died in 2002. Early in 1998 Nassau took over the station and revamped the format. The station now became known as "The Best Variety Of Soft Rock". They added Delilah, a syndicated love songs show in the 7 p.m. to Midnight time slot. The station also added better sounding jingles as well. By now the makret was rated twice a year. In all but a few books WSUS has easily been the number one station in the area. Occasionally now co-owned Classic Rock station WNNJ FM was on top.

In the Winter of 2001 Clear Channel Communications purchased all the Nassau stations in the Sussex/Warren/Monroe County cluster except for WVPO, WSBG, and AM 960 located in Stroudsburg, Pennsylvania. Clear Channel would get WSUS, WHCY, WNNJ, WNNJ FM, and local marketing agreements for WDLC and WTSX (which would end Fall of 2004). WSUS stayed as it was with no changes. In fact WSUS is the only station that has not since been changed significantly since the sale to Clear Channel. In exchange for these stations Nassau would be paid a good sum of cash plus WEEX and WODE in the Lehigh Valley (which Clear Channel had to sell due to the merger with AM/FM/Chancellor).

WSUS continues to be a high rated station in the region. They concentrate on news, traffic, and weather.

Clear Channel has consolidated the studios of the Sussex and Warren County stations to 45 Ed Mitchell Avenue in Franklin.

Past on-air personalities

* Dom Coles
* Mark Fowser (news)
* Frank Garrity
* Jimmy Howes
* Forest Green (Bob Morris)
* Dave Searls (news) (now known as Doc Searls
* Jeff Earnest (news)
* Jerry Keenan (news)
* Bob McDevitt (news)
* David Matthau (news)
* Jerry Morelli (sports)
* Bob Gleason (sports)
* Eric Slater
* Bob Bober (air name: Bob Roberts)

External links

* [http://www.wsus1023.com/ WSUS official website]
*FMQ|WSUS
*FML|WSUS
*FMARB|WSUS
* [http://www.zoominfo.com/people/normoyle_james_18136263.aspx A friend remembers James Normoyle]
* [http://doc-weblogs.com/2006/09/06#higherCallings Doc Searls remembers WSUS and Normoyle]


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