Contagious media

Contagious media

Contagious media is a term coined by Jonah Peretti describing how websites and email media get disseminated via the "Bored at work network". Peretti originally began the study of internet dissemination after an event in which he tried ordering personalised Nike shoes with the word "sweatshop" on them. The request was denied by Nike, and Peretti posted the email exchange on the Internet;[1] it soon became a popular Internet fad, and eventual appeared on The Today Show, ABC News, Adbusters, The Guardian and The Independent. He claimed "The work starts small and spreads virally to millions of people without any promotions, advertisements, or press releases. In the end, the mass media picks up the story as a trend, and the work is able to permeate the culture at multiple levels. "


Contagious Media Showdown

In an attempt to further study this phenomenon, Peretti created the Contagious Media Showdown in May 2005. The contest was the attempt to make the most visited website using the "Bored at work network". The winners were: Forget Me Not Panties, Crying While Eating, Blogebrity, and Ringtone Dancer.

Forget-Me-Not Panties

Forget-Me-Not Panties is a site claiming to sell mock women's underwear that have GPS locators to keep track of unfaithful partners. The site claims to be constantly sold out. It "appeals to gadget-crazed Japanese and jealous males while angering feminists."[2] The site was created by the Panty raiders.

Crying while eating

Crying While Eating is a website featuring voluntarily submitted QuickTime videos of people crying while they eat something. The site was created by Casimir Nozkowski and Daniel Engber. Upon creation, the "tipping point" occurred even while the site had only 12 videos by Engber and his friends. The site got picked up by BoingBoing and Metafilter, and attracted 50,000 visitors during its first 48 hours.[3]

The creators described the site's goals:

We made a simple, utilitarian site that showcased video adhering to two principles: make people laugh and/or make people vaguely uncomfortable[4]

Videos from the site have been displayed in New York art galleries. The creators of the site have been offered "thousands of dollars"[5] for use of the videos in some long distance commercials. The site was mentioned on VH1, Entertainment Weekly, and in the Ottawa Citizen and Toronto Star newspapers[6]. The theme of the site has also been compared to that of Sorry Everybody. [7]

External links

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Contagious (magazine) — Contagious magazine is part of Contagious Communications, a total communications resource for the global marketing community. It was founded in 2004 by Paul Kemp Robertson, former director of creative resources at Leo Burnett and editor of Shots… …   Wikipedia

  • Cold Contagious — Single by Bush from the album Razorblade Suitcase Released December 20, 1997 (Australia …   Wikipedia

  • Mass media — refers collectively to all media technologies, including the Internet, television, newspapers, film and radio, which are used for mass communications, and to the organizations which control these technologies.[1][2] Since the 1950s, in the… …   Wikipedia

  • Acute otitis media — is inflammation of the middle ear. Acute otitis media typically causes fluid in the middle ear accompanied by signs or symptoms of ear infection: a bulging eardrum usually accompanied by pain; or a perforated eardrum, often with drainage of… …   Medical dictionary

  • Otitis media, acute — Inflammation of the middle ear in which there is fluid in the middle ear accompanied by signs or symptoms of ear infection: a bulging eardrum usually accompanied by pain; or a perforated eardrum, often with drainage of purulent material (pus).… …   Medical dictionary

  • VIZ Media Switzerland — Rechtsform Aktiengesellschaft Gründung 1995 Sitz …   Deutsch Wikipedia

  • Jonah Peretti — Infobox Internet celebrity name = Jonah Peretti imagesize = caption = Peretti circa Jan 2008 birthname = Jonah Peretti birthdate = birthplace = deathdate = deathplace = othername = nationality = American spouse(s) = Andrea Harner webalias =… …   Wikipedia

  • Panty Raiders — The Panty Raiders, consists of Leba Haber Rubinoff and Katie Marsh, two women who created the well known website [ forget me not panties] in 2005.Cite web|url=… …   Wikipedia

  • Pandemic H1N1/09 virus — This article is about the virus which caused the 2009 flu pandemic. For the outbreak itself, see 2009 flu pandemic. The Pandemic H1N1/09 virus is a swine origin Influenza A virus subtype H1N1 virus strain responsible for the 2009 flu pandemic.… …   Wikipedia

  • Trapt — This article is about the band. For the video game, see Trapt (video game). Trapt Trapt vocalist Chris Taylor Brown Background information Origin Los Gatos, California …   Wikipedia