name = MuchMoreMusic
logofile = Much More Music Logo.svg
logosize = 150px
October 5, 1998
closed date =
picture format =
share as of =
share source =
broadcast area = National
former names =
replaced names =
sister names =
MuchMusic, MuchMoreRetro, MusiMax
timeshift names =
web = [http://www.muchmoremusic.com MuchMoreMusic]
terr serv 1 =
terr chan 1 =
sat serv 1 =
sat chan 1 = Channel 571
sat serv 2 =
sat chan 2 = Channel 581
cable serv 1 = Available on most Canadian cable systems
cable chan 1 = Check local listings, channels may vary
sat radio serv 1 =
sat radio chan 1 =
online serv 1 =
online chan 1 = MuchMoreMusic is a Canadian
English language cable television specialty channelowned by CTVglobemedia, based at 299 Queen Street Westin Toronto, Ontario.
MuchMoreMusic is devoted to music and music-related programming, focusing more on
adult contemporary music, classic rock, and lighter music than its sister station, MuchMusic. Its programming consists of music videos, films, concerts, reality tv and pop cultureshows, including a number of titles licensed from the American station VH1.
In June 1993, the
Canadian Radio-television and Telecommunications Commission(CRTC) began accepting applications to licence new Canadian specialty channelsCitation | last=Enchin | first=Harvey | author-link= | year= September 13, 1993| title=TV audiences in back seat: Channel applicant says priority is securing cable affiliation | periodical= The Globe and Mail| volume= | issue= | pages=B3 | id=ISSN 0319-0714 | url= ] for the first time since 1987.Citation | last=Feschuk | first=Scott | author-link=Scott Feschuk | year= September 16, 1993| title=Bidding hot for TV licences: 5 or 6 channels up for grabs | periodical= The Globe and Mail| volume= | issue= | pages=B1 | id=ISSN 0319-0714 | url= ] On August 31, 1993, MuchMusic and CITY-TVco-founder Moses Znaimerannounced on-air the proposal by CHUM Limitedto launch MuchMoreMusic as an adult music/lifestyle channel, quoted as offering music more "familiar, tuneful, [and] melodic" for an audience who "could do with a little less rock and rap and metal".Citation | last=Knight Ridder News Service | first= | author-link=Knight Ridder | year= September 1, 1993| title=Burt throws a tantrum on fictional talk show | periodical= Toronto Star| volume= | issue= | pages=B6 | id=ISSN 0319-0781 | url= ] This followed CHUM's earlier application for MuchCountry, a country musicchannel. "Melodic pop, soft rock, jazz, soul and blues" were to be some of the genres played by MMM; according to MuchMusic, the new channel would be able to provide such music to the "sizable" portion of its existing audience who enjoyed such softer music but could not find it reliably on MuchMusic.Citation | last=Bronskill | first=Jim | author-link= | year= February 24, 1994| title=Two new music TV stations wouldn't give us stranglehold, MuchMusic creators say | periodical=The Gazette | volume= | issue= | pages=D6 | id=ISSN 0384-1294 | url= ]
At a subsequent February 1994 public hearing, the CRTC reviewed a total of seven applications for music channels, comprising five country music channels, MuchMoreMusic, and CHUM's MusiquExtra, which was to be a French-language adult contemporary counterpart.Citation | last=Atherton | first=Tony | author-link= | year=
February 8, 1994| title=Country music channel tops list of CRTC TV applications Series | periodical= Ottawa Citizen| volume= | issue= | pages=F1 | id=ISSN 0839-3222 | url= ] In a Canadian Pressarticle, commissioner Adrian Burns noted concerns with giving one operator control of multiple music channels; Znaimer, meanwhile, claimed that there was no room for more than one operator of music channels in Canada. In June, the MuchMoreMusic application was denied by the Commission, as well as the MuchCountry and MusiquExtra proposals; [http://www.crtc.gc.ca/archive/eng/Decisions/1995/..%5C..%5CDecisions%5C1994%5CDB94-287.htm] out of the seven, the only application approved was Maclean-Hunterand Rawlco Communications' The Country Network, which has since become CMT. [http://www.crtc.gc.ca/archive/ENG/Decisions/1994/DB94-284.HTM] Subsequently, the CRTC was criticized for passing only 10 of the 48 total applications.Citation | last=Zerbisias | first=Antonia | author-link=Antonia Zerbisias | year= June 11, 1994| title=Broadcast blessings | periodical= Toronto Star| volume= | issue= | pages=C1 | id=ISSN 0319-0781 | url= ]
Then, in January 1996, the next round of licensing began, drawing another 44 applications; CHUM submitted nine of these, including MuchMoreMusic and the French-language adult contemporary channel, now called MusicMax (and later becoming
Musimax).Citation | last=Zerbisias | first=Antonia | author-link= | year= January 13, 1996| title=44 applicants seeking TV channel licences | periodical= Toronto Star| volume= | issue= | pages=F3 | id=ISSN 0319-0781 | url= ] The new application, delivered by MuchMusic programmer Denise Donlonon May 8, 1996, incorporated video testimonials by a number of Canadian musicians, including Anne Murray, Bruce Cockburn, Burton Cummings, Celine Dion, David Foster, Lawrence Gowan, Dan Hill, and Marc Jordan, attesting to the need for the channel; Donlon conceded, in a Canadian Press article, that a number of Canadian musicians were no longer filming music videos because MuchMusic was not able to accommodate every music genre equally.cite news | first= | last=Canadian Press | authorlink=Canadian Press | title=MuchMusic for boomers to be a kinder, gentler affair (MuchMoreMusic) | url= | work= | publisher=Canadian Press NewsWire | pages= | date= 1996-04-25| id= | accessdate= ] On the same day, CHUM also made pitches for Canadian Learning Televisionand Computer Access, a later rejected computer education channel.Citation | last=Zerbisias | first=Antonia | author-link= | year= May 9, 1996| title=Znaimer spins more music in licence bid | periodical= Toronto Star| volume= | issue= | pages=C4 | id=ISSN 0319-0781 | url= ]
MuchMoreMusic was licensed by the CRTC in 1996 (as well as some of CHUM's other proposals rejected in 1994, including Pulse 24, Space, and Musimax) and was launched on
October 5, 1998under the ownership of CHUM Limited.
In April 2000, full-time staff and programming was expanded, including daytime "information segments". Studio space, at 299 Queen Street West, was shared with MuchMusic until May 2000, when it was moved to the fourth floor.Citation | last=LeBlanc | first=Larry | author-link= | year=
May 6, 2000| title=AC channel M3 restructures to offer Canadian labels 'much more' choice | periodical=Billboard | volume=112 | issue=19 | pages=63-64 | id=ISSN 0006-2510 | url= ]
June 22, 2007, CTVglobemedia gained control of MuchMoreMusic as a result of a takeover of CHUM Limited.
MuchMoreMusic does not use the same VJ format as MuchMusic, but does air some hosted programming, and also uses audio-only voiceover announcements of upcoming videos and during programs.
In January 1999, "
The Globe and Mail" critic John Doyle commented on the channel's invariant hosting at the time: "It appears to be staffed by one person only, Jana Lynne White. The woman does everything -- interviews, running down the appalling video chart, promos, everything except come to your house and turn on the TV for you."Citation | last=Doyle | first=John | author-link=John Doyle (critic) | year= January 23, 1999| title=John Doyle's Critical List | periodical= The Globe and Mail| volume= | issue= | pages=4 | id=ISSN 0319-0714 | url= ] The channel's early lineup also included the MuchMusic program "ClipTrip", transferred to MuchMoreMusic, along with its host Diego Fuentes, the winner of MuchMusic's 1995 VJ search. In May 2000, Bill Welychkaalso transferred from MuchMusic, to host "Freshly Pressed" and later "The Loop".
Jana Lynne White
List of programs broadcast by MuchMoreMusic
* [http://www.muchmoremusic.com/ MuchMoreMusic]
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