- FourFourTwo (Australia)
FourFourTwo is a
football (soccer) magazine published byHaymarket Group 's Australian operations. It takes its title and layout from the UK magazine of the same name.History
It was launched in October
2005 , to coincide with the launch of the newA-League competition, and with the upcoming Australia vs UruguayFIFA World Cup qualification playoff, which Australia won.Previously, the British edition was sold in Australia, delivered via air freight from the UK. Some retailers still sell this version alongside the Australian edition. However, the Australian version does feature a lot of the English articles, as there is not enough Australia-specific football news to fill 100 pages.
The launch publicity ran with the tagline of "It's footy, but not as you know it", a reference to the popularity of
Australian rules football andrugby league and the fact thatassociation football is historically and still occasionally referred to as "soccer" in Australia. This also referred to the launch slogan of theA-league "It's football, but not as you know it" - part of the work Football Australia (formerly known as 'Soccer Australia') is doing to rebrand and relaunch the game. Further to this, the first edition's frontpage contained the motto "Goodbye Soccer, Hello Football".A small controversy started when an issue contained a special edition
cricket article, frustrating many football fans.taff
*Editor:
Paul Hansford External links
* [http://www.fourfourtwo.net.au/index.aspx FourFourTwo Australia]
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