Eukanuba

Infobox_Company
company_name = Eukanuba
company_
company_type = Public
foundation = flagicon|US Dayton, Ohio (1946)
location = Cincinnati, Ohio, United States
key_people = Dan Rajczak
area_served = Worldwide
industry = Pet food
owner = Procter & Gamble
products = Dog food, cat food, animal health products
company_slogan = Feed The Breed
homepage = [http://www.eukanuba.com/ Official website]

Eukanuba is a brand name of cat and dog foods sold by the Iams company since 1972, owned by Procter & Gamble. Dry pet food products sold by Eukanuba are manufactured in-house, and are not subcontracted. Some of the Eukanuba-brand wet foods sold in North America are manufactured by Menu Foods Income Fund of Ontario, Canada though analysts speculate whether that relationship will continue after a June 11, 2007 press release from Menu Foods stated a significant customer discontinued purchases for cuts and gravy products. Verrinder, Matthew. [http://www.guardian.co.uk/worldlatest/story/0,,-6488621,00.html?gusrc=ticker-103704 "Animal Owners Frantic on Pet Food Recall"] , Associated Press, March 17, 2007.] [http://www.menufoods.com/ir/docs/Jun%2011%2007%20press%20release.pdf Menu Foods 11-June Press Release] , Menu Foods Income Fund, June 11, 2007.] [http://www.itchmo.com/read/menu-foods-could-lose-proctor-gamble_20070629 "Menu Foods Could Lose Proct(e)r & Gamble"] , June 29, 2007.]

Under the Eukanuba label, Iams sells a wide variety of dietary choices for pets, including soft and hard foods, as well as an array of treat products. They also provide specialized veterinarian prescription diets for treatment of various ailments, including allergies and digestion problems.

Ingredients

Eukanuba states on its website that only high quality ingredients, [ [http://us.eukanuba.com/eukanuba/en_US/jsp/Euk_Page.jsp?pageID=IAA Eukanuba ingrededients] ] are used in the food. Some of the Eukanuba foods contain ingredients such as chicken by-product meal, brewers rice, and fish meal. [ [http://www.iams.com/en_AU/jhtmls/nutrition/sw_NutritionQuestions_qanswer.jhtml?li=en_AU&sc=C&bc=I&pti=PN&qi=3000176 Iams Corporation - Ingredients] ]

Origin of the Eukanuba brand

In order to differentiate Eukanuba as a "super premium" product from other Iams brands and create a "memorable" name, Paul Iams chose the word "eukanuba".Fact|date=April 2008

Hoagy Carmichael is typically credited as the originator of the term, as an interjection meaning "great" or "excellent".Fact|date=April 2008

References

External links

* [http://www.eukanuba.com/ Official website]