- Desire (TV series)
Format Telenovela Starring Nate Haden
Opening theme "Always on Your Side" by Sheryl Crow Country of origin United States Language(s) English No. of episodes 65 (List of episodes) Production Location(s) San Diego, Imperial Beach and Del Mar, California Broadcast Original channel MyNetworkTV Picture format HDTV Original run September 5, 2006 – December 5, 2006
Desire is an American telenovela which debuted at 8:00PM Eastern/7:00PM Central on September 5, 2006, on the American network MyNetworkTV, and ended on December 5. It was produced by Twentieth Television. Show runner stated that the concept is loosely based on the hit CW young adult teen drama series Gossip Girl which is still on air at present.
The program starred Sofia Milos, Michelle Belegrin, Nate Haden, Kelly Albanese, Zack Silva, Chuti Tiu, Jessie Ward, Tanisha Harper, Will Rolland, Al Bandiero, Kristen Kerr, and Eliana Alexander. Haden and Silva played two brothers on the run from the Gamarras, a New Jersey crime family. They run from Bayonne to Los Angeles and become restaurateurs. Along the way, the pair find themselves on a heated trail of passion, betrayal, and murder over the woman they both loved (played by Belegrin).
The show first emerged in late 2005 as a September syndicated program for the stations on the FOX network to air in a weekend or midday time period. The idea was greenlit by Fox Television Stations Chairman Roger Ailes as a contingency plan for Fox-owned UPN stations. After receiving lukewarm response from stations not owned and operated by Fox, Twentieth Television decided to pitch the show for June 2006 on the premise that teenagers are out of school and planted in front of their TV sets, and that reruns dominate network schedules.
Desire had a few takers for a planned summer syndication run. Twentieth made those stations surrender the show, thanks to a clause in its contract that allows Fox to take away the show if it is carried by a network. It was also briefly considered for placement on The CW Television Network, but was taken off the table by Fox for use on MyNetworkTV.
Desire is based on the 2004 Colombian television program Mesa Para Tres (Table for Three), which aired on Caracol TV. Changes have been made in the location and the plot to make them more palatable to Americans. The serial was known as Table for Three and Three's a Crowd before its debut. The show was filmed at Stu Segall Productions in San Diego, using 25 principal actors, 250 supporting actors and about 2,000 extras.
Actor Role Nate Haden Louis Thomas Zack Silva Alex Thomas Michelle Belegrin Andrea Zavatti Eliana Alexander Rita Thomas Al Bandiero Peter Evans Kelly Albanese Cara Gamarra Gregg Strouse Cully Fiona Hunter Erica Vivian Gray Suzy Edwards Chuti Tiu Detective Rachel Lin Joe Tabbanella Marco Manetti Xavier Tournaud Christoph Alexandria Schlereth Jessica Tanisha Harper Heather Will Rolland Detective Hawkins
(Angelo Middione Gamarra Guard #1
The Desire Brand
The original format of the Desire syndicated program was for three telenovelas to run with different titles. The Desire name was intended as an umbrella for all the separate telenovelas within. When MyNetworkTV picked up the telenovelas, Desire was used as the name of one series.
Ratings for Desire fell below expectations. The debut scored a 2.0 rating and the first week averaged an 0.8 rating and 1 share. It averaged a 0.4 rating in the adult 18-49 demographic., falling to a 0.3 in its second week.
The program has also been sold to several international markets, however. In Asia, for example, Star World debuted the show on November 7, 2006 and in the United Kingdom Trouble has picked up the rights to show the series.
The Parents Television Council filed a complaint with the Federal Communications Commission, saying that the word "shit" was used in scripted dialogue during the September 21st broadcast. The group also said the show was rated "TV-14," without the "L" descriptor that notes strong language. It argued that MyNetworkTV was "deliberately breaking the indecency law" and deserves "stiff fines."
Country Alternate title/Translation TV Network(s) Series Premiere Weekly Schedule Australia Desire Arena (pay TV) ??? Unknown Unknown United States Desire MyNetworkTV (first run) September 5, 2006 Weeknights 8:00pm ET Arab World Desire MBC 4 January 2007 Weeknights 8:00pm KSA Israel Desire: Table for Three Star World November 6, 2006 Weeknights 8:00pm Vietnam
Desire: Table for Three Star World November 6, 2006 Weeknights 9:00pm Hong Kong
Desire: Table for Three Star World November 6, 2006 Weeknights 10:00pm India
Desire: Table for Three Star World November 6, 2006 Weeknights 11:00pm, Repeated weekdays 4:30pm. United Kingdom Desire Trouble 13 November 2006 Weekdays at 2pm, Repeated at 10pm. Japan Desire GyaO 2006 Autumn Internet-based broadcast with updates 3 times a week Bulgaria Престъпления и страсти ("Crimes And Passions") bTV March 28, 2007 Weeknights at 6pm Serbia Zločin i strast (Crime and Passion) Fox TV June 21, 2007 Weeknights at 6pm Norway Desire TV 2 Zebra Unknown Weeknights at 6.10 pm Finland Pöytä kolmelle MTV3 Unknown Unknown Sweden Desire ZTV March 2, 2009 Weeknights at 9.05 pm
- Telenovela ready to heat up U. S. TV (Milwaukee Journal Sentinel)
- Ailes was prepared for UPN's demise (Hollywood Reporter)
MyNetworkTV telenovelas (USA)
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