David Edmondson


David Edmondson

David J. Edmondson (born June 10, 1959) is an American businessman. He is currently Founder and CEO of E-Recycling Corps, an enterprise engaged in the collection, refurbishment and global redistribution of used wireless devices. Edmondson also founded EasySale, Inc in 2007, an internet-based consignment and Liquidation Company based in Arlington, Texas. Edmondson is also the co inventor of two U.S Patents. Patent #6,684,174 and Patent #7,076,464

Contents

Biography

Early life and education

David J. Edmondson was born June 10, 1959 in Methuen, Massachusetts. His mother Jeannette was a homemaker and his adopted father was a US soldier. Like most children of military families, Edmondson moved a great deal throughout his early life, including periods in Germany and Fort Jackson, South Carolina before settling at Fort Carson, Colorado in 1968, where Edmondson remained until his graduation from Alpha Omega Christian School in 1977.

Edmondson moved to San Dimas, California in 1977 where he attended Pacific Coast Baptist Bible College. While at Pacific Coast Baptist Bible College, Edmondson began his study to become a Baptist minister. Edmondson left California after one year on campus and returned to Colorado where he became the associate pastor of Security Baptist Temple, in Security, Colorado. During his time as associate pastor, he continued his studies through correspondence with PCBBC and earned his ThG, in Theology in May 1980. Upon completion of his studies he was ordained as a Baptist minister in June 1980.

Edmondson also attended Harvard Business School and successfully completed the Advanced Management Program [1] in 2002.

Career

After his ordination, Edmondson relocated to Omaha, Nebraska where he founded the Twin Cities Baptist Church (http://www.twincitiesbc.org/). He started the church in a borrowed space, which was donated by an Omaha businessman who allowed him to use the local Weight Watchers facility. The church Edmondson founded remains an active congregation in Omaha. While starting the church Edmondson also worked for Dial America Marketing as a sales manager in the company’s Omaha office.

In 1982, Edmondson returned to Colorado Springs and attempted to start another church. During this time he also worked for Maxwell Scroge Publishing Company, as a marketing manager, while he was starting the new congregation. The second church was not successful and due to financial considerations Edmondson left the full time ministry. In 1983, Edmondson again relocated, this time to Cleveland, Ohio.

ADVO, Inc

Shortly after moving to Cleveland, Edmondson took a position selling direct mail advertising with Hartford, CT based, ADVO System, Inc. After less than a year Edmondson was promoted to Sales Manager for the newly formed Akron, Ohio office. Edmondson was recognized by the company as a very able sales professional and as an emerging leader within the company and in late 1984 was relocated to Hartford, Connecticut where he assumed the role of Regional Sales Manager and later Regional General Manager. In 1987 Edmondson once again relocated, this time to Dallas, Texas, where he was responsible for developing and piloting the company’s newly conceived National Account Marketing Division.

Over his 11+ year career, ADVO grew from a small regional direct mail company to become the largest full service direct marketing company in the United States. Edmondson developed as a very capable marketing executive over his career with ADVO and worked to develop marketing programs for a variety of leading U.S. retailers and manufactures, including JB Robinson Jewelers’, Goodyear Tire and Rubber Company, Firestone, Finest Supermarkets, Wal Mart, JC Penney, Pearle Vision, Jiffy Lube, and Tandy Corporation. While serving as National Account Marketing Executive with ADVO, Edmondson worked developing and implementing marketing programs with various divisions of Tandy Corporation, including the RadioShack Division.

RadioShack

In 1994, Edmondson wrote a letter to the then President of RadioShack, Leonard H. Roberts. In the letter he wrote that he had an idea that he would like to share, and asked Roberts for 15 minutes of his time. Roberts agreed to a meeting in early February and half way through Edmondson's presentation, Roberts stopped the conversation and offered him a job by asking “what do I have to do to get you to join this company.” When Edmondson expressed his lack of interest in joining RadioShack, Roberts let the subject drop, but was so intrigued with Edmondson's idea he canceled his appointments for the next several hours and spent time reviewing how to make Edmondson's idea a reality. Over the next several months the two men developed a strong working relationship and by November 1994 Edmondson finally agreed to join the company. Roberts offered him the position of Senior Vice President of Marketing for the RadioShack Division. While Edmondson was excited to join Roberts in transforming the company, he asked Roberts to offer him the lesser title of Vice President of Marketing and allow him to work with David Beckerman, the company’s long time marketing head, for at least a year. Edmondson told Roberts that he believed that if he were going to succeed in his new position it would be important for him to demonstrate his value and earn the respect and acceptance of the organization. Roberts agreed and Edmondson joined the company in December 1994.

Over the next 11 years Edmondson made considerable contribution to the performance of RadioShack. Edmondson clearly understood the core strengths of RadioShack were found in its people and its pervasive network of stores. With more than 35,000 employees capable of “demystifying” technology and 7,000 neighborhood stores, RadioShack was well positioned to drive the adoption of new digital technology. Edmondson focused throughout his RadioShack career on marketing these core strengths and established powerful strategic alliances with major technology suppliers, including IBM, Compaq, HP, Sprint PCS, Verizon Wireless, Cingular Wireless, Microsoft, RCA, Dish Network, Sirius Satellite Radio and Apple. These powerful alliances, along with the development and execution of “store-within-a-store” concepts and “residual income” business models, contributed billions of dollars in revenue and profit to the company throughout his career.

Edmondson also greatly improved the relevance of RadioShack’s brand by leveraging the now famous tag line, You’ve Got Questions…We’ve Got Answers. Edmondson was recognized by Advertising Age as one of the top 100 marketers in America in 1996 for his initial repositioning of the RadioShack brand.

As a result of his contributions to the company, Edmondson's career steadily advanced from the time he joined RadioShack in 1994 until his departure in 2006.

During his tenure, he occupied positions as Vice President on Marketing (1994–1995), Senior Vice President of Marketing and Advertising (1995–1997), Executive Vice President and Chief Operating Officer (1997–2000), President and Chief Operating Officer (2000–2005) and Chief Executive Officer (2005–2006).

RadioShack Controversy

On February 20, 2006, RadioShack announced that Edmondson had resigned over questions raised about his résumé. The Fort Worth Star-Telegram discovered that he had not earned degrees in theology and psychology from Heartland Baptist Bible College as claimed on his résumé.[1] RadioShack's board of directors stood up for Edmondson, but Edmondson admitted to the errors, calling them "misstatements", and resigned.[2]

References


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