- The Edsel Show
show_name = The Edsel Show
caption = Title image from the show
camera = Multiple
NTSC black and white
runtime = 58 minutes
Bing Crosby Frank Sinatra
Lindsay Crosby The Four Preps Bob Hope
endtheme = "On the Sunny Side of the Street"
language = English
October 13, 1957
October 13, 1957
imdb_id = 0346927
"The Edsel Show" was an hour-long
televisionspecial broadcast live on CBSin the United Stateson October 13, 1957, intended to promote Ford Motor Company's new Edselcars. It was a milestone in Bing Crosby's career, and was notable as the first CBS entertainment program to be broadcast live to the nation from Hollywood then recorded on videotapefor rebroadcast in the Pacific Time Zone.
"The Edsel Show" starred
Bing Crosbyand featured Frank Sinatra, Rosemary Clooney, Louis Armstrong, and Lindsay Crosbyperforming with the Four Preps. It also featured an appearance by a "mystery guest" who turned out to be Bob Hope. The show replaced the " Ed Sullivan Show" in CBS's Sunday lineup and was one of the year's most successful programs, although its popularity did not transfer to the Edsel cars. It has been credited as Bing Crosby's real television breakthrough [http://www.hymnsandcarolsofchristmas.com/History/television.htm] , and set the pattern for his many television specials to come; in its wake he signed a lucrative contract with ABC under which he would produce two specials per year.
The show was performed at
CBS Television Cityin the afternoon in California and broadcast live in the eastern part of the country. A videotape was made of the performance and was played back three hours later for western audiences. As videotape was a new technology, CBS made a film-based kinescopeof the show and played it back alongside the videotape, so that the broadcast could switch to the kinescope if problems were encountered with the tape; there were none.
Videotape was a technology that had interested Crosby for several years, and his company Bing Crosby Enterprises had investigated several technologies, ultimately investing in
Ampex, the first company to demonstrate a practical broadcast-quality videotape system when it unveiled the first 2" Quadruplex videotapemachine in 1956. Crosby's interest as a performer was to avoid having to make repeated live performances of the same show.
1957 in television
An Evening With Fred Astaire
* [http://www.ev1.pair.com/edsel/edselshow2.html A page about the show featuring a short clip]
* [http://www.ev1.pair.com/edsel/edselshow1.html From the same site, about the discovery of the master videotape]
* [http://www.edsel.net/multimedia/parade.html Another clip showing various Edsel models]
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