Brookstone


Brookstone

Infobox Company |
company_name = Brookstone
company_
company_type = Private
Osim International
[http://www.jwchilds.com/ J.W. Childs Associates, L.P. -- Private Equity Investments]
[http://www.temasekholdings.com.sg/ Temasek Holdings]

foundation = Merrimack, New Hampshire 1965Cite web|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=25839|title=Brookstone Inc.|accessdate=2008-05-11|publisher=Business Week]
location = Merrimack, New Hampshire
key_people = Louis Mancini, President, Chief Executive Officer
Philip W. Roizin, Executive Vice President, Finance & Administration
George Sutherland, Executive Vice President, Store Operations
Steven Brigham, Vice President of Distribution and Logistics, Chief Information Officer
Carol A. Lambert, Vice President, Human Resources
James Rabbitt, Vice President, Business Development
Steven C. Strickland, Vice President, Marketing
Gregory B. Sweeney, Vice President, General Manager Direct Marketing
M. Rufus Woodard, Jr., Vice President, Merchandising
industry = Retail
revenue =
operating_income =
net_income =
num_employees =
homepage = [http://www.brookstone.com/ www.brookstone.com]

Brookstone is a chain of retail stores in the United States. Its first store was opened in 1973 in Peterborough, New Hampshire. Its headquarters are currently located in Merrimack, New Hampshire. Brookstone sells many types of products ranging from radar detectors and alarm clocks, to massage chairs. The company has its own brand and makes many electronic gadgets, one of the store's main focuses.

The company is also known for having every item in the store on display for customers to have a real hands-on shopping experience, being able to try out every product before making a decision on the purchase.

History

Brookstone had its humble start as a small classified advertisement in "Popular Mechanics" magazine in 1965. It advertised itself as selling "hard-to-find tools".

Consumers were able to purchase merchandise from a small black and white catalog with detailed specifications of all of the items that they sold. In 1973, Brookstone opened its first retail store in Peterborough, New Hampshire.

Competition

Brookstone has competition with The Sharper Image. Since the bankruptcy of The Sharper Image, Brookstone has no competition, with the exception of the remaining The Sharper Image stores. Brookstone also competes with Hammacher Schlemmer.

References

External links

* [http://www.brookstone.com/ Brookstone website]


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